Introduction to the Social Networking Systems Course

These are the Introduction slides for Comp6051 Social Networking Technologies. They outline the structure of the course, and give a (very brief) overview of the topics covered.

Social Networking Technologies: Project Launch

Students taking the 20 credit version of the course (COMP6052) will work in groups of 6 to develop and design a new social networking tool/application/website. The teams will work on their design throughout the semester, and keep a design and development blog that will act as a digital portfolio of their work. At the end of the semester they will also be asked to submit an individual reflective summary that will outline their teams objectives and progress, their part in its progress, and a critical analysis of whether or not they were successful. At the end of the course teams will be asked to pitch their ideas to an interdisciplinary Dragon's Den style panel who will expect them to not only have created something that is technical viable, but will also want to see other economic, social, legal and ethical factors taken into consideration. In this presentation we explain the structure of the group project, what is expected in the blog, and explore some potential ideas to help students understand the scope of the work required. The outcome of the group project does not have to be a fully working piece of software, instead we are looking for a well developed idea that contains enough detail to be convincing to the panel.

Legal Issues in Social Networking

Legal Issues in Social Networking - Analyzed Paper

Motivations for Social Networking at Work

Motivations for Social Networking at Work - Analyzed Paper

Trust and Privacy Concern Within Social Networking Sites - A Comparison of Facebook and MySpace

Trust and Privacy Concern Within Social Networking Sites - A Comparison of Facebook and MySpace - Analyzed Paper

Review of Social Networking Technologies

These slides are the review slides for COMP6051 and COMP6052 Social Networking Technologies, and show the significant lessons learned for each part of the course, and an example exam question and marks scheme.

"Thematically Analysing Social Network Content During Disasters Through the Lens of the Disaster Management Lifecycle" & "Investigating Similarity Between Privacy Policies of Social Networking Sites as a Precursor for Standardization"

Abstract 1: Social Networks such as Twitter are often used for disseminating and collecting information during natural disasters. The potential for its use in Disaster Management has been acknowledged. However, more nuanced understanding of the communications that take place on social networks are required to more effectively integrate this information into the processes within disaster management. The type and value of information shared should be assessed, determining the benefits and issues, with credibility and reliability as known concerns. Mapping the tweets in relation to the modelled stages of a disaster can be a useful evaluation for determining the benefits/drawbacks of using data from social networks, such as Twitter, in disaster management.A thematic analysis of tweets’ content, language and tone during the UK Storms and Floods 2013/14 was conducted. Manual scripting was used to determine the official sequence of events, and classify the stages of the disaster into the phases of the Disaster Management Lifecycle, to produce a timeline. Twenty- five topics discussed on Twitter emerged, and three key types of tweets, based on the language and tone, were identified. The timeline represents the events of the disaster, according to the Met Office reports, classed into B. Faulkner’s Disaster Management Lifecycle framework. Context is provided when observing the analysed tweets against the timeline. This illustrates a potential basis and benefit for mapping tweets into the Disaster Management Lifecycle phases. Comparing the number of tweets submitted in each month with the timeline, suggests users tweet more as an event heightens and persists. Furthermore, users generally express greater emotion and urgency in their tweets.This paper concludes that the thematic analysis of content on social networks, such as Twitter, can be useful in gaining additional perspectives for disaster management. It demonstrates that mapping tweets into the phases of a Disaster Management Lifecycle model can have benefits in the recovery phase, not just in the response phase, to potentially improve future policies and activities. Abstract2: The current execution of privacy policies, as a mode of communicating information to users, is unsatisfactory. Social networking sites (SNS) exemplify this issue, attracting growing concerns regarding their use of personal data and its effect on user privacy. This demonstrates the need for more informative policies. However, SNS lack the incentives required to improve policies, which is exacerbated by the difficulties of creating a policy that is both concise and compliant. Standardization addresses many of these issues, providing benefits for users and SNS, although it is only possible if policies share attributes which can be standardized. This investigation used thematic analysis and cross- document structure theory, to assess the similarity of attributes between the privacy policies (as available in August 2014), of the six most frequently visited SNS globally. Using the Jaccard similarity coefficient, two types of attribute were measured; the clauses used by SNS and the coverage of forty recommendations made by the UK Information Commissioner’s Office. Analysis showed that whilst similarity in the clauses used was low, similarity in the recommendations covered was high, indicating that SNS use different clauses, but to convey similar information. The analysis also showed that low similarity in the clauses was largely due to differences in semantics, elaboration and functionality between SNS. Therefore, this paper proposes that the policies of SNS already share attributes, indicating the feasibility of standardization and five recommendations are made to begin facilitating this, based on the findings of the investigation.

Marketing Using Social Media - Tom Chapman - Headstream

This is a recording of a talk given on 12 March 2010 by Tom Chapman of Headstream, a marketing company who specialise in the use of digital social media to promote products and brands.

Research on Social Network Sites

A bibliography of research on Social Network web sites. The research contained below is focused specifically on social network sites (or "social networking" sites). Some of this is connected to social media, social software, Web2.0, social bookmarking, educational technologies, communities research, etc. but this is not the organizing focus and not everything related to these other topics is included here. This list is not methodologically or disciplinarily organized. There is work here from communications, information science, anthropology, sociology, economics, political science, cultural studies, computer science, etc.

Social Networks and Small World phenomena

Social Networking tools like Facebook yield recognisable small world phenomena, that is particular kinds of social graphs that facilitate particular kinds of interaction and information exchange.

Review: Social Media and Abstract Nouns

The revision slides for our Social Media course, contains major lessons learned throughout the course, and an example exam question (on trust).

On social networks and game theory, some research problems

Seminar given as part of social networking course, to give a brief overview of some applied examples game theory used in social network simulation

Social Media Analytics: Trust and Power

In this lecture for a second year interdisciplinary course (part of the curriculum innovation programme) We explore the scope of social media analytics and look at two aspects in depth: Analysing for influence (looking at factors such as network structure, propagation of content and interaction), and analysing for trust (looking at different methods including policy, provenance and reputation - both local and global). The lecture notes include a number of short videos, which cannot be included here for copy-write reasons.

Common Craft

Common craft make short videos which explain in simple terms some common concepts and technologies used in learning and teaching. These are available through The Common Craft Store, which offers versions of videos that are: Downloadable files Presentation-quality Licensed for workplace use You can find the free, online versions of the videos on The Common Craft Show. Topics include phishing, RSS, wikis, Twitter, social networking, social bookmarking, web search strategies, social media, podcasting, sharing photos online and many more.