La influencia que tiene el "Made in" en la mente de los consumidores

Una de las ideas principales del proyecto fue analizar aspectos sobresalientes con que cuenta Colombia, como su gente y la manera como se planifica la proyección de su identidad, con el objetivo de trasmitir ciertos atributos de nuestros productos o servicios a los consumidores, logrando que sean recordados en sus mentes para una próxima acción de compra. También se analizó la forma como se puede lograr construir una imagen clara y fuerte “Colombiana” como marca sombrilla, la cual facilite cobertura en la presencia Internacional de los productos, empresas e instituciones colombianas donde se consiga potencializar los puntos fuertes del país. Para esto se quiso analizar la importancia y los beneficios aportados por la marca país colombiana buscando y encontrando estrategias para un buen desarrollo y seguimiento de una reconocida imagen de marca.

Primary health care. Neoliberal continuities in “person-centered care”

This paper analyzes the document on primary health care (PHC) published by the World Health Organization (WHO) in 2008, held to mark the thirtieth anniversary of the Declaration of Alma-Ata on PHC (1). Objective: to investigate in depth the assumptions outlined in the report, in order to problematize the notion of APS and universal access to health that are made in this proposal. Methodology: using documentary analysis examines the health proposal prepared by the international body and subjected to criticism from the following areas: a) conception of health as aright or as a service. b) Criteria commodified healthcare. Results: emphasize the permanence of a neoliberal perspective on the proposals WHO health reform in this document, which needs to be discussed in contexts where neoliberalism was intense processes of inequality and exclusion, as in the case of Latin America.

I Don`t Want to Present the ECAES! Quality of Education in Health Careers

This paper makes a reflection about a panorama of higher education quality, and referring to that it reviews and discusses what should be ongoing, what was made in history and what is today in curse, that is the basic strategies used by the government to improve higher education. An emphasis is made on higher education quality tests (ECAES, in Spanish) for health careers, in order to solve some doubts in students and teachers about those tests. My excuses to the reader for often using first person and some references of personal interviews or unprinted conferences.

Postgraduate Education for Physical Therapists at Cardiopulmonary Area in Colombia

This paper presents the supply of postdegree programs in the cardiopulmonary area in Colombia in orden to show its state and sufficiency. Plans of formation, objectives, curricular approach, methodology and profile of performance are analyzed in terms of costs, duration, supply, location and research capabilities. Our results show problems in regard to supply as well as unanimous criteria and strategic alliances. There are no Gremial associations that favor both discussion and analysis about epidemiologist aspects of respiratory and cardiovascular diseases in Colombia there is necessity of professionals in this area with experience. Knowledge and appropiated skills in management, administration, laws, agreements and public policies that cover the affected population. Also, it is exposed that the Universities whit this programs require support and pursuit for professionals positioning both in national and international context.Methodology A descriptive study was carried out with a data collection made in a period between April-December of 2006. Cards were done and they allowed to review different aspects such as costs, occupational profile, duration, modality, methodology, practical component and evaluation in the offering universities of programs of postdegree in the cardiopulmonary area for physiotherapists. Later an analysis was made on curriculum, profiles, objectives, contents, professional competitions the areas of research.