Relación de las organizaciones con el medio y marketing

La relación que tienen las empresas mayoristas con los consumidores se hace un tema de suma importancia en la actualidad, su adelanto y progreso en la economía y en la sociedad están atados a que las estrategias que brinden sean no solo suficientes si no útiles para los clientes; y estos al mismo tiempo formar las llamadas estrategias de consumo para el cliente final que es quien definitivamente interviene y maneja toda la industria de consumo.

Heterogeneity and the formation of risk - sharing coalitions

We offer a new explanation of partial risk sharing based on coalition formation and segmentation of society in a risky environment, without assuming limited commitment and imperfect information. Heterogenous individuals in a society freely choose with whom they will share risk. A partition belonging to the core of the membership game obtains. Perfect risk sharing does not necessarily arise. Focusing on mutual insurance rule and assuming that individuals only differ with respect to risk, we show that the core partition is homophily-based. The distribution of risk affects the number and size of these coalitions. Individuals may pay a lower risk premium in riskier societies. A higher heterogeneity in risk leads to a lower degree of risk sharing. We discuss how the endogenous partition of society into risk-sharing coalitions may shed light on empirical evidence on partial risk sharing. The case of heterogenous risk aversion leads to similar results.