Análisis del entorno y del mercado para la puesta en marcha del plan de rebranding de un hotel de playa en Panamá: caso Sheraton Bijao Beach Resort

La cadena hotelera colombiana GHL Hoteles Ltda., obtuvo el manejo operacional de un hotel existente en Santa Clara – Panamá, para que de ésta manera soportara un cambio de marca, convirtiéndose así en un Sheraton. Con la ayuda de un gran equipo de trabajo fue posible ésta transición y actualmente se perfeccionan los detalles para cumplir con los estándares dictados y exigidos por la marca. Contando con el soporte de una oficina de mercadeo y ventas ubicada en la ciudad de Panamá, es menester respaldar todos los logros en estrategias de mercadeo y ventas para el éxito y la rentabilidad del negocio.

Virginia Apgar and string music

Virginia Apgar (1909-1974) is one of the most recognized American doctors, worldwide known by his contribution as the developer of the "Apgar test" a method used for the evaluation of newborns all over the world. She had many interests. She was anesthesiologist, a brilliant teacher and researcher, but she also loved lecture, basketball, fishing, golf, philately, and music. She played violin and cello and she interpreted that instruments in various chamber groups. Being motivated by one of her patients, Carleen Hutchinson, a science and music teacher, she made four instruments, viola, violin, cello, and mezzo violin. Nearly twenty years of her death, on October 24 1994, on the occasion of the annual meeting of the American Academy of Pediatrics and the issue by American Postal Service of a stamp honoring her, some of the preferred Dr. Apgar music pieces where performed with the instruments she made. Her life mixed different activities and let invaluable contributions for humanity.