Evaluation of effectiveness of the project ‘Caring caregivers of persons in disability situation’. Bogotá - second semester of 2007

The present paper presents the results of a transversal descriptive study which intended to estimate the contribution of the project “Caring for those who take care of people with disabilities” in the areas of: strength of personal and group competences, self care, life project, dexterity in the care process of people with disabilities, and communitarian auto management; that was implemented in 20 urban areas with caregivers of the city of Bogota in the year 2007. The study allowed the nresearches to acknowledge the little change perception that caregivers had in terms of self care, however, the caregivers perceived change in the four areas, although this were not statistically significant in comparison with the general population. There were only significant changes in the communitarian auto management area in 30% of the population. As a result, it is proposed that more extensive, continuous, and sustainable processes are implemented and that this process arises from contention spaces which can be created with the caregivers, from which they can be motivated to participate in other ´processes of collective and individual changes. Also there’s a need to rely on facilitators (professionals and change agents) who have stronger competences on the how to be and the how to interact competences, because there’s a need to manage the psychosocial components in this group of people. Also, we must make organizational processes and the social networks stronger, this is: collective actions are required, because disability is a social fact, and so, the individual issues are just a moment in the process of inclusion of the person with disability, his family and caregiver.

Consumer Neuroscience as a reserach issue, concepts and applications. A paradigmatic approach

Consumer neuroscience allows a fullest and objective understanding about desires andactions of consumers, turning itself in a fickle tool to the use of the companies and to improve their Marketing strategies. The use of the Neuroscientific methods to the analysis, description and comprehension of human behavior related to consume open a lot of unknown possibilities to discover. Neuromarketing or The consumer Neuroscience as is known too is the study of mental process been part of the consumer behavior and contexts concerning the marketing as well, apply and follow in the environment of the real life of human been. Its supported by the paradigms and the technological development of Neurosciences whose progress has made possible for the seekers to deep in knowledge abouthow the brain work. Physiological operations of mind are a product of a structural and functional ensemble including the brain, as organ, and mind, emotion and cognition, asfunctions. Mind events just can be understood in the middle of the interaction between the organism and his environment. Neuromarketing paradigm it’s still in his infancy and whatfor it’s full of research possibilities. Inside the consumer neuroscience the ethic building doesn’t collapse, the morality isn’t threaten, inside the normal individual Will it’s alwaysWill. The present paper looking for a place to the consumer neuroscience paradigm over the perspective of research open to the Marketing, from the technological advances and hermeneutical vision offer by Neuroscience; it’s propose some of several possibilities ofresearch and practice been explored actually. To give an example its offer one of methods of research as is the Evoked Potentials.

A urbanização e os desafios conceituais do ecossistema: uma contribuição à aplicabilidade do desenvolvimento sustentável para o município de Criciúma, Santa Catarina, Brasil

Problemas urbanos interconectados e relacionados ao meio ambiente, à sociedade e à economiarefletem o contexto de complexidade urbana inerente à crise da modernidade. Levam-se esforços eimaginação aos desafios conceituais do ecossistema urbano e buscam-se práticas que reconstituamo ambiente para suportar a degeneração socioambiental evocando a sustentabilidade. Contribuiçõesteóricas e concepções cientifícas apontam para práticas sustentáveis e enfatizam a importância dosprincípios sistêmicos para a gestão e o planejamento sustentável das cidades. A complexidade deMorin e a interconexão de Capra encontram eco nas propostas práticas de Newman e Jennings, Register e Roger, que tratam a cidade como sistema ecológico e nas de Rueda e de Odum, quepropõem adaptar a cidade aos moldes da natureza. Valores teóricos e práticos se desdobram emestrategias aplicáveis ao desenvolvimento sustentável para o município de Criciúma, Santa Catarina,Brasil, que podem se estender a outros municípios