Juan Valdez in the coffe market of France

El objetivo de este trabajo es presentar un marco organizacional en profundidad de las operaciones de Juan Valdez y sus posibilidades de incursionar en el mercado Francés. El Análisis se presenta en base a una investigación de mercados que tiene como referencia las tendencias de consumo, más exactamente hacía bebidas con alto contenido de cafeína, (Bebidas energizantes, deportivas, café etc.). Igualmente se analizan los socios estratégicos con más fuerza de realizar alianzas con la empresa colombiana, sus posibilidades financieras, así como su experiencia y conocimiento de su mercado local, y la similitud de procesos o cultura organizacional. La investigación de la propuesta nos lleva a generar una aplicación y conocimiento más a fondo de aspectos teóricos relacionados con el estudio del consumidor, la diversidad cultural y su influencia en el momento de realizar estrategias de mercadeo, el concepto de red y complejidad, así como aspectos teóricos relacionados con la organización y desafíos de una empresa al optar el camino de la internacionalización.

How ikea should enter in the colombian market

IKEA es una de las empresas más grandes en el mundo que produce y comercializa productos para el hogar, sin embargo, todavía no tiene una filial en Colombia. Por esta razón, este trabajo de investigación se dedicará a evaluar no solo los factores generales que influenciarán la apertura de una tienda IKEA en Colombia, sino también los factores internos.

Testing for Hidden Information and Action in Automobile Insurance Market

I test the presence of hidden information and action in the automobile insurance market using a data set from several Colombian insurers. To identify the presence of hidden information I find a common knowledge variable providing information on policyholder s risk type which is related to both experienced risk and insurance demand and that was excluded from the pricing mechanism. Such unused variable is the record of policyholder s traffic offenses. I find evidence of adverse selection in six of the nine insurance companies for which the test is performed. From the point of view of hidden action I develop a dynamic model of effort in accident prevention given an insurance contract with bonus experience rating scheme and I show that individual accident probability decreases with previous accidents. This result brings a testable implication for the empirical identification of hidden action and based on that result I estimate an econometric model of the time spans between the purchase of the insurance and the first claim, between the first claim and the second one, and so on. I find strong evidence on the existence of unobserved heterogeneity that deceives the testable implication. Once the unobserved heterogeneity is controlled, I find conclusive statistical grounds supporting the presence of moral hazard in the Colombian insurance market.

Relationship between innovation and organizational performance in an emergent market

Several writings explore the organizational innovation and relate its effect on the organizational performance. However, few studies, on the one hand, take into account the technical innovation and the management innovation as dimensions of organizational innovation; and on the other hand, they use these dimensions to analyze its effect on the organizational performance.In this paper, the authors analyze the influence of innovation -including the twodimensions mentioned- on organizational performance. Furthermore, the authors examinethe behavior of organizational characteristics as a moderator variable of this relationship. The study was applied to service sector companies. The results indicate that innovationand technical innovation have an influence on the organization performance, while management innovation does not. This strengthens the argument that asserts companies need to improve the low perception they have about the importance of management innovation,for better performances.

Religion, Marketing and Market: An Adjustment in the Language of Faith

O presente trabalho se propõe fazer uma análise de categorias sociais que a primeira vista não tem proximidade, na verdade, podem, inclusive, parecer antagônicas. Trata-se das relações entre Religião, Marketing e Mercado. O trabalho se apóia num referencial teórico mais próximo das ciências sociais, todavia, considera a Religião, em sua expressão institucional –a igreja– como um empreendimento social, uma empresa dos tempos modernos. Procura demonstrar que, para aderir ao mundo moderno, plasmado pela idéia de competição e consumo da sociedade capitalista, a religião reorganizou sua linguagem para atender as exigências desses tempos, já considerados Pós-modernos. A análise é feita a partir do caso brasileiro que, como muitos paises da América Latina, acomodam no seu tecido social, as mais recentes expressões da religião cristã, em especial, os grupos evangélicos que pululam as periferias das grandes cidades desse  continente americano.

Freedom for rent. Informal housing market of Caracas

For years it was believed that in Caracas an informal rental housing market did not exist. A survey (n:832) in seven informal areas shows the opposite. The article analyzes the socio-legal aspects and characteristics of the market: the negotiated property, the rent, the actors and the norms that regulate the market. It is concluded that the Venezuelan State, with its controls and social policies, has become the principal promoter of the informal rental market and that because of the freedom to rent, the poor are the real estate agents that contribute most to meeting the increasing demand for housing.

Option pricing in market models driven by telegraph processes with jumps

Esta tesis está dividida en dos partes: en la primera parte se presentan y estudian los procesos telegráficos, los procesos de Poisson con compensador telegráfico y los procesos telegráficos con saltos. El estudio presentado en esta primera parte incluye el cálculo de las distribuciones de cada proceso, las medias y varianzas, así como las funciones generadoras de momentos entre otras propiedades. Utilizando estas propiedades en la segunda parte se estudian los modelos de valoración de opciones basados en procesos telegráficos con saltos. En esta parte se da una descripción de cómo calcular las medidas neutrales al riesgo, se encuentra la condición de no arbitraje en este tipo de modelos y por último se calcula el precio de las opciones Europeas de compra y venta.

Labour market, international trade, and unemployment in a less developed country

This paper constructs a trade general equilibrium model for a less developed country with three sectors. One is the informal and un-tradable sector characterized by áexible wages, while the other two sectors are tradable, export and import sectors. The model imposes a binding minimum wage over the unskilled labour and e¢ cient wage distortions on the skilled labour. Comparative statics is driven to analyze the e§ects on the labour market as consequence of opening the economy, raising the minimum wage and the introduction of an augmenting productivity in the export sector.

Testing for Stock Market Integration in a Developing Economy: Colombia

This paper examines the linkage between two parallel stock exchanges trading the same shares in Colombia, namely the Bogotá Stock Exchange and the Medellín Stock Exchange. We provide empirical evidence to support the hypothesis that these two markets can be best described as fully integrated over a period of almost four decades, which is consistent with the view that arbitrage opportunities are only possible in the short but not in the long run. In addition, we find evide

The impact of broadband quality standards on internet services market structure in Colombia

This paper develops a structural model which allows estimating the impact of regulatory decisions looking for the setting of download-speed standards on market structure and performance. We characterize a setting under which quality standards improve both service quality and availability. As to quality, we evaluate the impact of quality standards on the performance of local demand from a detailed database of broadband internet subscribers, discriminated by the main attributes of an internet subscription contract as location, supplier, monthly-fee, download- and upload-speed features. From these results, we are able to identify the effect of quality regulation on the behavior of internet providers in a differentiated product market approach. As a consequence, we are able to assert that the response of internet service providers to quality regulation is a more intense product differentiation that contributes to demand expansion and therefore to improve broadband penetration indicators.

Competition between HMO and PPO: A Two-Sided Market Approach

We set-up a two-sided market framework to model competition between a Prefered Provider Organization (PPO) and a Health Maintenance Organization (HMO). Both health plans compete to attract policyholderson one side and providers on the other side. The PPO, which is characterized by a higher diversity of providers, attracts riskier policyholders. Our two-sided framework allows to examine the consequences of this risk segmentation on the providers’ side, especially in terms of remuneration. The outcome of competition mainly depends on two effects: a demand effect, influenced by the value put by policyholders on providers access and an adverse selection effect, captured by the characteristics of the health risk distribution. If the adverse selection effect is too strong, the HMO gets a higher profit in equilibrium. On the contrary, if the demand effect dominates, the PPO profit is higher in spite of the unfavorable risk segmentation. We believe that our model, by highlighting the two-sided market structure of the health plans’ competition, provides new insights to understand the increase in the PPOs’ market share observed during the last decade in the US.

Echoes of the crises in Spain and US in the Colombian labor market : a differences-in-differences approach

This paper presents evidence of the effect of the recent phases of the business cycle in Spain and United States, proxied by their respective unemployment rates, on the labor market of Colombian cities with high migration tradition. These countries are the main destination for labor Colombian migrants. Using information from the household survey between 2006 and 2011 for urban areas in Colombia and a differences-in-differences approach we find that unemployment rates of those countries negatively affect the probability and the amount of remittances received by Colombian households living in areas with high and moderate migration tradition. At a second stage we provide evidence that unemployment rates of those countries positively affect the labor force participation decisions in Colombian regions with the highest migration tradition.

Biased selection within the social health insurance market in Colombia

Las regulaciones como primaje comunitario, paquetes estandarizados y afiliación abierta, orientadas a reducir el impacto de las fallas en los mercados de seguros, tienen un efecto limitado puesto que abren espacio a la selección sesgada. A partir de 1993, el sistema de seguridad social en salud en Colombia fue reformado hacia un enfoque de mercado con la expectativa de mejorar el desempeño de los monopolios preexistentes exponiéndolos a la competencia de nuevos entrantes. La hipótesis que se maneja en el trabajo es que las fallas de mercado pueden llevar a selección sesgada favoreciendo a los nuevos entrantes. Se analizaron dos encuestas de hogares utilizando el estado de salud auto reportado y la presencia de enfermedad crónica como indicadores prospectivos del riesgo de los afiliados. Se encuentra que hay selección sesgada, llevando a selección adversa entre los aseguradores preexistentes, y a selección favorable entre los nuevos entrantes. Este patrón se observa en 1997 y se incrementa en el 2003. Aunque las entidades preexistentes son entidades públicas, y su tamaño disminuyó sustancialmente entre estos años, se analizan sus implicaciones fiscales en términos de financiación adicional por parte del gobierno.

Market access in the western hemisphere: implications for the Andean Community

Este estudio busca contribuir a la evaluación del impacto económico que una mayor liberalización comercial en el Hemisferio Occidental, puede tener sobre los países miembros de la Comunidad Andina. Los escenarios de liberalización comercial más significativos se identifican y simulan, mediante el uso del modelo GTAP en su versión estándar de rendimientos constantes a escala. Los resultados básicos indican una muy baja coincidencia en la dirección de los cambios de bienestar esperables para los países andinos, bajo los cuatro escenarios analizados. De una forma muy simplificada, puede decirse que una mayor liberalización comercial implica pérdidas de bienestar para Colombia, Perú y Ecuador-Bolivia, en tanto que para Venezuela se encuentran ganancias bajo los escenarios que implementan el Área de Libre Comercio de las Américas y pérdidas bajo el que implementa el Acuerdo de Libre Comercio entre sus socios andinos y Estados Unidos. Los términos de intercambio juegan un papel determinante en estos resultados. En general se mueven en contra de estas economías, con la notoria excepción de Venezuela. Al parecer, los países andinos se han beneficiado en el pasado de la desviación de comercio que otras regiones han sufrido, como consecuencia de los acuerdos preferenciales de comercio en los cuales los primeros han participado. Con la erosión del acceso preferencial a otros mercados, implícita en los escenarios simulados, el aumento en la competencia tanto por el lado de las exportaciones como por el de las importaciones, tiende a ajustar la posición internacional de estos países, trayendo con ello nuevos retos para el manejo de sus economías.