Application of the european customer satisfaction index to postal services. Structural equation models versus partial least squars

Customer satisfaction and retention are key issues for organizations in today’s competitive market place. As such, much research and revenue has been invested in developing accurate ways of assessing consumer satisfaction at both the macro (national) and micro (organizational) level, facilitating comparisons in performance both within and between industries. Since the instigation of the national customer satisfaction indices (CSI), partial least squares (PLS) has been used to estimate the CSI models in preference to structural equation models (SEM) because they do not rely on strict assumptions about the data. However, this choice was based upon some misconceptions about the use of SEM’s and does not take into consideration more recent advances in SEM, including estimation methods that are robust to non-normality and missing data. In this paper, both SEM and PLS approaches were compared by evaluating perceptions of the Isle of Man Post Office Products and Customer service using a CSI format. The new robust SEM procedures were found to be advantageous over PLS. Product quality was found to be the only driver of customer satisfaction, while image and satisfaction were the only predictors of loyalty, thus arguing for the specificity of postal services

Wikiloc: software libre y APIs de Google Maps para visualizar y compartir rutas GPS

Wikiloc es un servicio web gratuito para visualizar y compartir rutas y puntos de interés GPS. Utilizando software libre y la API de Google Maps, Wikiloc hace la función de base de datos personal de localizaciones GPS. Desde cualquier acceso a Internet un usuario de GPS puede cargar sus datos GPS y al momento visualizar la ruta y waypoints con distinta cartografía de fondo, incluidos servidores de mapas externos WMS (Web Map Service) o descargarlo a Google Earth para ver en 3D. Paralelamente se muestra el perfil de altura, distancia, desniveles acumulados y las fotos o comentarios que el usuario quiera añadir