Reliable entertainment: Spanish consumers' preferences regarding a film's country of origin

This article contributes to the study of cinema audiences in Europe by analyzing the actual behavior of Spanish moviegoers and their level of satisfaction. We modeled moviegoers’ choice of film by country of origin (U.S.A., Spain, and other countries) according to a set of determinants: (1) consumers’ interpretation of several sources of information, (2) motivations and (3) choice rules. We found three clear consumer stereotypes related to each type of film: (1) U.S.A. films were preferred by almost everyone (especially families and younger audiences); (2) Spanish films had audiences composed of middle-age and middle-class moviegoers; and (3) European productions were preferred by a social or intellectual elite. U.S.A. films dominate the Spanish market for the reason that they provide most of what moviegoers prefer, namely, familiar, reliable entertainment in Spanish; three characteristics that are not satisfied by Spanish and European films. Additionally, we discuss the implications for the European cultural policy

Explorant la jove pagesia: camins, pràctiques i actituds en el marc d'un nou paradigma agrosocial. Estudi comparatiu entre el sud-oest de la província d'Ontario i les comarques gironines

The research has explored the reality of generational renewal in agriculture in order to understand the entry process, the agricultural practices of young people and their attitudes toward a new agrosocial paradigm. The methodology combined qualitative and quantitative techniques based on a comparative analysis between Southern Ontario (Canada) and Catalonia (Spain). The first result is that the pathway to become a farmer is a process consisting of different phases where each profile shows different needs and abilities. The second result verifies how the practices and attitudes of young people vary depending on the family origin. The thesis also analyzes the most relevant results in policy terms. Finally the research shows the reality of an emerging group of young farmers who put in practice a new agrosocial paradigm. This group is made up by continuers and newcomers and we have called them "New peasantry".