Reliable entertainment: Spanish consumers' preferences regarding a film's country of origin

This article contributes to the study of cinema audiences in Europe by analyzing the actual behavior of Spanish moviegoers and their level of satisfaction. We modeled moviegoers’ choice of film by country of origin (U.S.A., Spain, and other countries) according to a set of determinants: (1) consumers’ interpretation of several sources of information, (2) motivations and (3) choice rules. We found three clear consumer stereotypes related to each type of film: (1) U.S.A. films were preferred by almost everyone (especially families and younger audiences); (2) Spanish films had audiences composed of middle-age and middle-class moviegoers; and (3) European productions were preferred by a social or intellectual elite. U.S.A. films dominate the Spanish market for the reason that they provide most of what moviegoers prefer, namely, familiar, reliable entertainment in Spanish; three characteristics that are not satisfied by Spanish and European films. Additionally, we discuss the implications for the European cultural policy

Pla de màrqueting de l’hotel Moments de Film

Treball sobre la creació d’un pla de màrqueting d’un hotel temàtic fictici. Aquest sorgeix d’un objectiu secundari fruit d’una motivació personal amb interès cap a la coneixença dels hotels temàtics, que responia a les següents preguntes: Què és un hotel temàtic? Quins tipus d’hotels temàtics podem trobar? Quan sorgeixen els hotels temàtics? El Pla de Màrqueting representa el desenvolupament d’una idea creativa, imaginant que els hotels poden ser molt més que un simple allotjament. Poden esdevenir llocs que poden conduir cap al món de les sensacions i de les experiències úniques

La transformació del paisatge del delta de la Tordera en els darrers cent cinquanta anys : una anàlisi per mitjà dels canvis en els usos i les cobertes del sòl

This article compares the mid-nineteenth century landscape of the River Tordera delta with the present day landscape, based, above all, on the changes that have occurred in land use and land cover. The mid 19th century landscape was reconstructed using data obtained from the amillaraments (land inventories) and other historical documents. Present-day land use and cover was established through photo interpretation and field work. The most important changes detected concern the almost complete disappearance of certain crops, such as vineyards, which were very important in the 19th century; the expansion of forest in place of abandoned tilled land and the increase in built up areas, which, taken together, produce a highly fragmented landscape pattern