Die Business Community als CRM-Instrument unter besonderer Berücksichtigung von Business Intelligence Technologien

Das Management von Kundenbeziehungen hat sich in der klassischen Ökonomie unter dem Begriff »Customer Relationship Management« (kurz: CRM) etabliert und sich in den letzten Jahren als erfolgreicher Ansatz erwiesen. In der grundlegenden Zielsetzung, wertvolle, d.h. profitable und kreditwürdige Kunden an ein Unternehmen zu binden, kommen Business-Intelligence Technologien zur Generierung von Kundenwissen aus kundenbezogenen Daten zum Einsatz. Als technologische Plattform der Kommunikation und Interaktion gewähren Business Communities einen direkten Einblick in die Gedanken und Präferenzen der Kunden. Von Business-Communitybasiertem Wissen der Kunden und über Kunden können individuelle Kundenbedürfnisse, Verhaltensweisen und damit auch wertvolle (potenzielle, profilgleiche) Kunden abgeleitet werden, was eine differenziertere und selektivere Behandlung der Kunden möglich macht. Business Communities bieten ein umfassendes Datenpotenzial, welches jedoch bis dato für das CRM im Firmenkundengeschäft respektive die Profilbildung noch nicht genutzt wird. Synergiepotenziale von der Datenquelle "Business Community" und der Technologie "Business Intelligence" werden bislang vernachlässigt. An dieser Stelle setzt die Arbeit an. Das Ziel ist die sinnvolle Zusammenführung beider Ansätze zu einem erweiterten Ansatz für das Management der irmenkundenbeziehung. Dazu wird ein BIgestütztes CRM-Konzept für die Generierung, Analyse und Optimierung von Kundenwissen erarbeitet, welches speziell durch den Einsatz einer B2B-Community gewonnen und für eine Profilbildung genutzt wird. Es soll durch die Anbindung von Fremddatenbanken Optimierung finden: In den Prozess der Wissensgenerierung fließen zur Datenqualifizierung und -quantifizierung externe (Kunden-) Daten ein, die von Fremddatenbanken (wie z.B. Information Provider, Wirtschaftsauskunftsdienste) bereitgestellt werden. Der Kern dieser Zielsetzung liegt in der umfassenden Generierung und stetigen Optimierung von Wissen, das den Aufbau einer langfristigen, individuellen und wertvollen Kundenbeziehung unterstützen soll.

Studies on arbuscular mycorrhiza (AM) in the Alentejo (Portugal) using pea mutants resistant to AM fungi as a control tool for field conditions

The utilization and management of arbuscular mycorrhiza (AM) symbiosis may improve production and sustainability of the cropping system. For this purpose, native AM fungi (AMF) were sought and tested for their efficiency to increase plant growth by enhanced P uptake and by alleviation of drought stress. Pot experiments with safflower (Carthamus tinctorius) and pea (Pisum sativum) in five soils (mostly sandy loamy Luvisols) and field experiments with peas were carried out during three years at four different sites. Host plants were grown in heated soils inoculated with AMF or the respective heat sterilized inoculum. In the case of peas, mutants resistant to AMF colonization were used as non-mycorrhizal controls. The mycorrhizal impact on yields and its components, transpiration, and P and N uptake was studied in several experiments, partly under varying P and N levels and water supply. Screening of native AMF by most probable number bioassays was not very meaningful. Soil monoliths were placed in the open to simulate field conditions. Inoculation with a native AMF mix improved grain yield, shoot and leaf growth variables as compared to control. Exposed to drought, higher soil water depletion of mycorrhizal plants resulted in a haying-off effect. The growth response to this inoculum could not be significantly reproduced in a subsequent open air pot experiment at two levels of irrigation and P fertilization, however, safflower grew better at higher P and water supply by multiples. The water use efficiency concerning biomass was improved by the AMF inoculum in the two experiments. Transpiration rates were not significantly affected by AM but as a tendency were higher in non-mycorrhizal safflower. A fundamental methodological problem in mycorrhiza field research is providing an appropriate (negative) control for the experimental factor arbuscular mycorrhiza. Soil sterilization or fungicide treatment have undesirable side effects in field and greenhouse settings. Furthermore, artificial rooting, temperature and light conditions in pot experiments may interfere with the interpretation of mycorrhiza effects. Therefore, the myc- pea mutant P2 was tested as a non-mycorrhizal control in a bioassay to evaluate AMF under field conditions in comparison to the symbiotic isogenetic wild type of var. FRISSON as a new integrative approach. However, mutant P2 is also of nod- phenotype and therefore unable to fix N2. A 3-factorial experiment was carried out in a climate chamber at high NPK fertilization to examine the two isolines under non-symbiotic and symbiotic conditions. P2 achieved the same (or higher) biomass as wild type both under good and poor water supply. However, inoculation with the AMF Glomus manihot did not improve plant growth. Differences of grain and straw yields in field trials were large (up to 80 per cent) between those isogenetic pea lines mainly due to higher P uptake under P and water limited conditions. The lacking N2 fixation in mutants was compensated for by high mineral N supply as indicated by the high N status of the pea mutant plants. This finding was corroborated by the results of a major field experiment at three sites with two levels of N fertilization. The higher N rate did not affect grain or straw yields of the non-fixing mutants. Very efficient AMF were detected in a Ferric Luvisol on pasture land as revealed by yield levels of the evaluation crop and by functional vital staining of highly colonized roots. Generally, levels of grain yield were low, at between 40 and 980 kg ha-1. An additional pot trial was carried out to elucidate the strong mycorrhizal effect in the Ferric Luvisol. A triplication of the plant equivalent field P fertilization was necessary to compensate for the mycorrhizal benefit which was with five times higher grain yield very similar to that found in the field experiment. However, the yield differences between the two isolines were not always plausible as the evaluation variable because they were also found in (small) field test trials with apparently sufficient P and N supply and in a soil of almost no AMF potential. This similarly occurred for pea lines of var. SPARKLE and its non-fixing mycorrhizal (E135) and non-symbiotic (R25) isomutants, which were tested in order to exclude experimentally undesirable benefits by N2 fixation. In contrast to var. FRISSON, SPARKLE was not a suitable variety for Mediterranean field conditions. This raises suspicion putative genetic defects other than symbiotic ones may be effective under field conditions, which would conflict with the concept of an appropriate control. It was concluded that AMF resistant plants may help to overcome fundamental problems of present research on arbuscular mycorrhiza, but may create new ones.

Zukunftskonferenz als Instrument der Schulentwicklung

Der Aufbau Lernender Organisationen ist eine notwendige Antwort auf die zentrale Herausforderung am Ausgang des 20. Jahrhunderts: Unser aller Überleben wird davon abhängen, ob wir den Wandel von der belehrten zur lernenden Gesellschaft schaffen, den Wandel von der bürokratischen Verwaltungsgesellschaft zur offenen Gestaltungsgemeinschaft. Aufgrund der wachsenden Komplexität und des schnelle Wandels sind bürokratische Organisationen alten Typs überfordert, rechtzeitig Antworten zu finden, die der Vielfalt der Problemstellungen gerecht werden. Deshalb müssen sie sich grundlegend wandeln oder sie werden untergehen. Die Schlüsselfrage dabei lautet: Wie können wir die brachliegenden kreativen Ressourcen von Einzelnen und Gruppen erschließen und unsere Organisationen so umbauen, daß notwendiger Wandel nicht Widerstand hervorruft, sondern zu einem Bedürfnis aller wird? Eine vielversprechende Antwort auf diese Frage bietet das hierzulande fast unbekannte Instrument der Zukunftskonferenz.

Contribution of the exact Breit operator plus the electron state-dependent screening to the multiplet and fine structure of muon-electron atoms

We investigate for very general cases the multiplet and fine structure splitting of muonelectron atoms arising from the coupling of the electron and muon angular momenta, including the effect of the Breit operator plus the electron state-dependent screening. Although many conditions have to be fulfilled simultaneously to observe these effeets, it should be possible to measure them in the 6h- 5g muonic transition in the Sn region.

Values for the electron screening in muonic atoms for all Z

The electron screening correction in the X-ray transitions in muonic atoms is calculated within a relativistic SCF Hartree-Fock procedure for many transitions and all Z.

Relativity and screening effects in heavy-ion collisions

Diatomic correlation diagrams are the main basis for the description of heavy-ion collisions. We have constructed the first realistic relativistic many-electron correlation diagrams based on nonrelativistic self-consistent-field, Hartree-Fock calculations of diatomic molecules plus relativistic corrections. We discuss the relativistic influences as well as the many-electron screening effects in the I-Au system with a combined charge of Z = 132 as an example.