3 resultados para marketing urbano

em Universitätsbibliothek Kassel, Universität Kassel, Germany


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La investigación presenta una propuesta para la solución integral de los problemas del transporte urbano en Santiago de Cali, una ciudad con 2.3 millones de habitantes en el sur-occidente de Colombia, aplicando criterios del desarrollo sostenible. Una parte importante de la solución integral del transporte urbano es la propuesta novedosa para crear condiciones para la movilidad segura de peatones y ciclistas en toda la ciudad. El autor propone la redistribución del espacio publico que no sólo incluye los andenes, plazas y parques, sino tambien los carriles para el tráfico motorizado: uno de dos carriles de las vias ya construidas - por lo menos 4 de los 7 metros de la calle - es para el uso de peatones y ciclistas que son protegidos del tráfico vehicular motorizado por materas con plantas y flores. Las medidas para peatones y ciclistas se complementan con la creación de una amplia zona peatonal que incluye un espacio organizado para los trabajos del sector informal de la economia. Para el transporte publico colectivo propone el autor una solución con la tecnologia de los buses de piso bajo como alternativa a los buses y estaciones de plataforma alta usados en el modelo de TransMilenio en la capital colombiana Bogotá. Los buses de piso bajo permiten la creación de un sistema de transporte publico colectivo mucho mas eficiente y rápido, económico para los pasajeros y a costos de menos de diez porciento de la solución de Bogotá. La solución integral del transporte urbano se complementa con una reforma del transporte en taxis y con medidas para reducir el uso de los vehiculos particulares. La solución integral es justificada en cada una de sus medidas aplicando criterios ambientales, sociales, psicológicos, económicos, financieros y culturales del desarrollo sostenible. Se presentan los indicadores que permiten evaluar la situación y los posibles efectos de los cambios propuestos para lograr la sostenibilidad en el transporte urbano en Santiago de Cali. Los resultados de la investigación se pueden aplicar tambien en otras ciudades (de Colombia).

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Ricinodendron heudelotii (Baill.) Pierre ex Pax. kernel (njansang) commercialization has been promoted by the World Agroforestry Centre (ICRAF) in project villages in Cameroon with the aim to alleviate poverty for small-scale farmers. We evaluated to what extent development interventions improved the financial situation of households by comparing project and control households. The financial importance of njansang to household livelihoods between 2005 and 2010 was investigated through semi-structured questionnaires with retrospective questions, focus group discussions, interviews and wealth-ranking exercises. The importance of njansang increased strongly in the entire study region and the increase was significantly larger in project households. Moreover, absolute numbers of income from njansang commercialization as well as relative importance of njansang in total cash income, increased significantly more in project households (p < 0.05). Although the lower wealth class households could increase their income through njansang trade, the upper wealth class households benefited more from the projects' interventions. Group sales as conducted in project villages did not lead to significantly higher prices and should be reconsidered. Hence, promotion of njansang had a positive effect on total cash income and can still be improved. The corporative actors for njansang commercialization are encouraged to adapt their strategies to ensure that also the lower wealth class households benefit from the conducted project interventions. In this respect, frequent project monitoring and impact analysis are important tools to accomplish this adaptation.

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Collective action has been used as a strategy to improve the benefits of smallholder producers of kola nuts in Cameroon. Despite demonstrated benefits, not all producers are involved in the collective action. The presented study used a modified Technology Acceptance Model (TAM) namely the Collective Action Behaviour model (CAB model) to analyse kola producers’ motivation for collective action activities. Five hypotheses are formulated and tested using data obtained from 185 farmers who are involved in kola production and marketing in theWestern highlands of Cameroon. Results which were generated using Partial Least Squares (PLS) approach for Structural Equation Modelling (SEM) showed that farmers’ intrinsic motivators and ease of use influenced their behavioural intent to join a group marketing activities. The perceived usefulness that was mainly related to the economic benefits of group activities did not influence farmers’ behavioural intent. It is therefore concluded that extension messages and promotional activities targeting collective action need to emphasise the perceived ease of use of involvement and social benefits associated with group activities in order to increase farmers’ participation.