Professionalisation of management on German universities: the research liaison officers

Occupations of higher education institutions such as public relations offices, research liaison offices etc. are increasing. A study related to research liaison officers was conducted in Germany to identify activity profiles and qualifications. Results show no standardised education or training, but only learning by doing. From the viewpoint of professionalisation theories a reasonable professionalisation can only be achieved through an organisation of the various occupations in the field of med-level university management as a whole. Proposals for professionalisation were made, such as more systematic education and improved integration into the organisation of HEIs. Staff development is needed as well as more jobs.

A Study of a Comprehensive Career Services System in Chinese Universities

Since 1999, with the adoption of expansion policy in higher education by the Chinese government, enrollment and graduate numbers have been increasing at an unprecedented speed. Accustomed to a system in which university graduates were placed, many students are not trained in “selling themselves”, which exacerbates the situation leading to a skyrocketing unemployment rate among new graduates. The idea of emphasizing career services comes with increasing employment pressure among university graduates in recent years. The 1998 “Higher Education Act” made it a legislative requirement. Thereafter, the Ministry of Education issued a series of documents in order to promote the development of career services. All higher education institutions are required to set up special career service centers and to set a ratio of 1:500 between career staff and the total number of students. Related career management courses, especially career planning classes, are required to be clearly included as specific modules into the teaching plan with a requirement of no less than 38 sessions in one semester at all universities. Developing career services in higher education has thus become a hot issue. One of the more notable trends in higher education in recent years has been the transformation of university career service centers from merely being the coordinators of on-campus placement into full service centers for international career development. The traditional core of career services in higher education had been built around guidance, information and placements (Watts, 1997). This core was still in place, but the role of higher education career services has changed considerably in recent years and the nature of each part is being transformed (Watts, 1997). Most services are undertaking a range of additional activities, and the career guidance issue is emphasized much more than before. Career management courses, especially career planning classes, are given special focus in developing career services in the Chinese case. This links career services clearly and directly with the course provision function. In China, most career service centers are engaging in the transformation period from a “management-oriented” organization to a “service-oriented” organization. Besides guidance services, information services and placement activities, there is a need to blend them together with the new additional teaching function, which follows the general trend as regulated by the government. The role of career services has been expanding and this has brought more challenges to its development in Chinese higher education. Chinese universities still remain in the period of exploration and establishment in developing their own career services. In the face of the new situation, it is very important and meaningful to explore and establish a comprehensive career services system to address student needs in the universities. A key part in developing this system is the introduction of career courses and delivering related career management skills to the students. So there is the need to restructure the career service sectors within the Chinese universities in general. The career service centers will operate as a hub and function as a spoke in the wheel of this model system, providing support and information to staff located in individual teaching departments who are responsible for the delivery of career education, information, advice and guidance. The career service centers will also provide training and career planning classes. The purpose of establishing a comprehensive career services system is to provide a strong base for student career development. The students can prepare themselves well in psychology, ideology and ability before employment with the assistance of effective career services. To conclude, according to the different characteristics and needs of students, there will be appropriate services and guidance in different stages and different ways. In other words, related career services and career guidance activities would be started for newly enrolled freshmen and continue throughout their whole university process. For the operation of a comprehensive services system, there is a need for strong support by the government in the form of macro-control and policy guarantee, but support by the government in the form of macro-control and policy guarantee, but also a need for close cooperation with the academic administration and faculties to be actively involved in career planning and employment programs. As an integral function within the universities, career services must develop and maintain productive relationships with relevant campus offices and key stakeholders both within the universities and externally.

A Comparative Study on Internationalization and the Role of International Offices at Selected Middle Eastern and German Universities

Internationalization of higher education has become one of the most important policies for institutions of higher education worldwide. Though universities are international by nature, the need for intensified quality activities of international nature has promoted internationalization to be under spotlight of researchers, administrators and policy makers and to be an area for research. Each institution follows its certain way to govern its international affairs. Most Universities, especially in the 'Developed World' started to plan it strategically. This study explores the meanings and importance of internationalization especially that it means different things to different people. It also studies the rationales behind internationalizing higher education. It focuses on the four main prevailing rationales; political, cultural/social, economic/financial, and academic on both national and institutional levels. With the increasing need to strategically plan, the study explores internationalization strategies in terms of how to develop them, what are their approaches and types, and their components and dimensions. Damascus University has witnessed an overwhelming development of its international relations and activities. Therefore, it started to face a problem of how to deal with this increasing load especially that its International Office is the only unit that deals with the international issues. In order to study the internationalization phenomenon at Damascus University, the 2WH approach, which asks the what, why, and how questions, is used and in order to define the International Office's role in the internationalization process of the University, it studies it and the international offices of Kassel University, and Humboldt University in Germany, The University of Jordan, and Al Baath University in Syria using the 'SOCIAL' approach that studies and analyses the situation, organization, challenges, involvement, ambitions, and limitations of these offices. The internationalization process at the above-mentioned Universities is studied and compared in terms of its meaning, rationales for both the institution and its academic staff, challenges and strategic planning. Then a comparison is made among the international offices of the Universities to identify their approaches, what led to their success and what led to their failure in their practices. The aim is to provide Damascus University and its International Office with some good practices and, depending on the experiences of the professionals of the case-studies, a suggested guidance to the work of this Office and the University in general is given. The study uses the interviews with the different officials and stakeholders of the case-studies as the main method of collecting the information in addition to site visits, studying their official documents and their websites. The study belongs to qualitative research that has an action dimension in it since the recommendations will be applied in the International Office. The study concludes with few learned lessons for Damascus University and its International Office depending on the comparison that was done according to a set of dimensions. Finally a reflection on the relationship between internationalization of higher education and politics, the impact of politics on Middle Eastern Universities, and institutional internationalization strategies are presented.

Corporate Social Responsibility und Stakeholder

Shareholdern, Mitarbeitern und Konsumenten kommt im Rahmen der Corporate Social Responsibility (CSR) eine zentrale Rolle zu. Nicht zuletzt aufgrund ihrer ökonomischen Bedeutung für Unternehmen und ihrer Einflussmöglichkeiten auf diese werden sie zu den mithin wichtigsten Stakeholdern gezählt. Innerhalb der unternehmensethischen Diskussion setzt sich dabei verstärkt die Sichtweise eines Business Case von CSR durch, demzufolge CSR generell und insbesondere bei diesen drei Stakeholdern an Bedeutung gewinnt und ein entsprechendes Engagement daher neben finanziellen auch zahlreiche immaterielle Vorteile bedingt. Betrachtet man die Studienlage allerdings genauer, bleibt zu fragen, inwieweit das gezeichnete positive Bild und die ihm zugrunde liegenden Annahmen tatsächlich zutreffend sind. Denn weder liegen ausreichend Studien vor, die sich mit den Prozessen auf der Mikro-Ebene befassen, noch spiegelt sich die postulierte und von Konsumenten in Befragungen geäußerte Kauf- und Zahlungsbereitschaft im Marktanteil ethischer Produkte und Dienstleistungen wider, was im Allgemeinen dann allerdings wiederum durch ein „attitude-behaviour-gap“ erklärt wird. Mit Blick auf ein Socially Responsible Investment (SRI) stellt sich die Sach- oder Marktlage zwar besser dar, doch wird gemeinhin stillschweigend und unhinterfragt davon ausgegangen, dass ein ethisches Investment per se ethisch sei. Die Arbeit setzt an diesen Punkten an und geht nach einer Klärung zentraler Begriffe der Frage nach der Relevanz und Wahrnehmung von CSR bei den drei Stakeholdern anhand eigener qualitativer Fallstudien empirisch nach; d. h. konkret, mittels einer Einzelfallstudie unter der Mitarbeiterschaft eines mittelständischen Unternehmens, einer Konsumentenbefragung zum Kleidungskauf und einer Einzelfallstudie zur Überprüfung der Praxis ethischen Investments anhand des als besonders „ethisch“ ausgewiesenen Ethik-Fonds von Schellhammer & Schattera. Im Endergebnis zeigt sich, dass berechtigte Zweifel an den vielfach postulierten positiven Entwicklungen und Effekten und damit auch der Sichtweise eines Business Case von CSR angebracht sind. Denn selbst der gewählte ethische Fonds kann nicht alle an ein derartiges Investment zu stellenden Kriterien zweifelsfrei erfüllen. In eine ähnlich kritische Richtung weisen auch die Befunde der Konsumentenstudie. Durch die Verwendung eines anderen Untersuchungsansatzes zeigt sich, dass für den Großteil der befragten Konsumenten ethische Aspekte in Wirklichkeit keine oder wenn, eine allenfalls sehr untergeordnete Rolle spielen. Entsprechend handelt es sich möglicherweise beim „attitude-behaviour-gap“ vielfach nur um eine Pseudo-Inkonsistenz, die, wie aufgezeigt wird, theoretisch und methodisch bedingt ist. Im Vergleich dazu fallen die Befunde der Mitarbeiterstudie zwar sehr positiv aus, verweisen jedoch auch auf einen allgemein vernachlässigten zentralen Aspekt des CSR-Engagements. So können die empirisch belegten positiven Effekte zwar bestätigt werden, doch zeigt sich, dass diese wesentlich an die Bedingung der Authentizität von CSR geknüpft zu sein scheinen. Die sich hieraus wie aus den anderen Studien ergebenden Konsequenzen und Fragen werden im Rahmen einer Zusammenfassung abschließend diskutiert.