3 resultados para Soccer and marketing

em Universitätsbibliothek Kassel, Universität Kassel, Germany


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Collective action has been used as a strategy to improve the benefits of smallholder producers of kola nuts in Cameroon. Despite demonstrated benefits, not all producers are involved in the collective action. The presented study used a modified Technology Acceptance Model (TAM) namely the Collective Action Behaviour model (CAB model) to analyse kola producers’ motivation for collective action activities. Five hypotheses are formulated and tested using data obtained from 185 farmers who are involved in kola production and marketing in theWestern highlands of Cameroon. Results which were generated using Partial Least Squares (PLS) approach for Structural Equation Modelling (SEM) showed that farmers’ intrinsic motivators and ease of use influenced their behavioural intent to join a group marketing activities. The perceived usefulness that was mainly related to the economic benefits of group activities did not influence farmers’ behavioural intent. It is therefore concluded that extension messages and promotional activities targeting collective action need to emphasise the perceived ease of use of involvement and social benefits associated with group activities in order to increase farmers’ participation.

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Increasing food production to feed its rapidly growing population is a major policy goal of Pakistan. The production of traditional staples such as rice (Oryza sativa L.) and bread wheat (Triticum aestivum L.) has been intensified in many regions, but not in remote, drought-ridden areas. In these arid, marginal environments dates and their by-products are an option to complement staples given their high nutritive value and storability. To fill knowledge gaps about the role of date palm in the household (HH) income of rural communities and the structure of date value chains, this project studied date palm production across six districts in four provinces of Pakistan. During 2012–2013 a total of 170 HHs were interviewed with a structured questionnaire using a snowball sampling approach. The results showed that most of the HH were headed by males (99 %) who were married (74 %) and often illiterate (40 %). Agriculture was the main occupation of date palm growers (56 %), while a few coupled agricultural activities with business (17 %) or extra-farm employment opportunities (government 9 %; private sector 8 %). Date sales contributed >50 % to the total income of 39 % of HH and 90–100 % to 24 % of HH. Overall farmers grew a total of 39 date palm cultivars and cultivated an average of 409 ± 559 mature date palms. The majority of the respondents sold dates to commission agents (35 %), contractors (22 %) and wholesalers (21 %), while 28 % of HH cultivated date palms only for self-consumption. Date palm growers had only limited knowledge about high quality date cultivars, optimized farm management and about effective post-harvest conservation. Changes in extension and marketing efforts are needed to allow farmers to better exploit value chains in date thereby reaping higher benefits from improved market access to secure their often marginal income.

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RESUMO: A economia solidária é aqui apresentada como um movimento social emancipatório e como uma das formas de resistências das trabalhadoras e trabalhadores ao modelo de desenvolvimento capitalista. O movimento contemporâneo de economia solidária abrange o processo de produção, comercialização e finanças. A economia solidária é caracterizada pela posse coletiva dos meios de produção e pelo controle dos trabalhadores dos empreendimentos através de autogestão, cooperação e solidariedade. Os empreendimentos econômicos solidários se organizam sob a forma de cooperativas, associações e grupos informais. Um dos maiores desafios da economia solidária está no campo educativo, porque impõe a desconstrução dos princípios individualistas e privatistas preponderantes na maioria das relações econômicas, e exige a construção de outra cultura pautada na solidariedade. Nesse sentido, a pesquisa realizada, tem como objeto de estudo as metodologias de incubação fomentadas pelas universidades nas ações de economia solidária. Para isso, analisamos as experiências da Incubadora de Economia Solidária da Universidade Federal da Paraíba - Brasil e da Incubadora na Universidade de Kassel- Alemanha – Verein für Solidarische Ökonomie e.V. A pesquisa buscou conhecer e analisar as práticas de incubagem das universidades na economia solidária, como processos de mudança social. A coleta de informações foi realizada, tendo por base, uma revisão bibliográfica, relatórios das Incubadoras, registros fotográficos, observação participante e entrevistas semi-estruturadas. Os resultados da análise indicam que as metodologias de incubação na economia solidaria, por terem um caráter aberto e participativo, por considerarem os condicionamentos históricos e as diferentes culturas, fazem-nas portadoras de mudanças sociais. Esta metodologia pode ser utilizada por diferentes atores, em lugares e situações distintas. A pesquisa indica ainda, a centralidade da questão ecológica como elemento que poderá unificar o movimento internacional de economia solidária.