6 resultados para Green Consumer segmentation
em Universitätsbibliothek Kassel, Universität Kassel, Germany
Resumo:
In contemporary society, green consumption is a popular concept. The life styles of people and consumption behaviors are moderated in accordance to the ‘green ideology’. The process of green consumption can be observed through social behaviors such as preference of bio foods, recycling, reusing, limiting the over consumption and using environmentally friendly transport systems. However, mainstream economic analyses on green consumption argued that consumer behaviors are due to the rational choice of individuality based on utility and self-preferences. The hypothesis of this paper on consumer behavior in green consumption is configured by discourses according to the discourse analysis.
Resumo:
Die wachsende Weltbevölkerung bedingt einen höheren Energiebedarf, dies jedoch unter der Beachtung der nachhaltigen Entwicklung. Die derzeitige zentrale Versorgung mit elektrischer Energie wird durch wenige Erzeugungsanlagen auf der Basis von fossilen Primärenergieträgern und Kernenergie bestimmt, die die räumlich verteilten Verbraucher zuverlässig und wirtschaftlich über ein strukturiertes Versorgungssystem beliefert. In den Elektrizitätsversorgungsnetzen sind keine nennenswerten Speicherkapazitäten vorhanden, deshalb muss die von den Verbrauchern angeforderte Energie resp. Leistung jederzeit von den Kraftwerken gedeckt werden. Bedingt durch die Liberalisierung der Energiemärkte und die geforderte Verringerung der Energieabhängigkeit Luxemburgs, unterliegt die Versorgung einem Wandel hin zu mehr Energieeffizienz und erhöhter Nutzung der dargebotsabhängigen Energiequellen. Die Speicherung der aus der Windkraft erzeugten elektrischen Energie, wird in den Hochleistungs-Bleiakkumulatoren, errichtet im ländlichen Raum in der Nähe der Windkraftwerke, eingespeichert. Die zeitversetzte Einspeisung dieser gespeicherten elektrischen Energie in Form von veredelter elektrischer Leistung während den Lastspitzen in das 20 kV-Versorgungsnetz der CEGEDEL stellt die Innovation in der luxemburgischen Elektrizitätsversorgung dar. Die Betrachtungen beschränken sich somit auf die regionale, relativ kleinräumige Einbindung der Windkraft in die elektrische Energieversorgung des Großherzogtums Luxemburg. Die Integration der Windkraft im Regionalbereich wird in den Vordergrund der Untersuchung gerückt. Überregionale Ausgleichseffekte durch Hochspannungsleitungen der 230/400 kV-Systeme werden außer Acht gelassen. Durch die verbrauchernahe Bereitstellung von elektrischer Spitzenleistung vermindern sich ebenfalls die Übertragungskosten aus den entfernten Spitzenlastkraftwerken, der Ausbau von Kraftwerkskapazitäten kann in die Zukunft verschoben werden. Die Emission von Treibhausgasen in thermischen Kraftwerken wird zum Teil reduziert. Die Berechnungen der Wirtschaftlichkeit von Hybridanlagen, zusammengesetzt aus den Windkraftwerken und den Hochleistungs-Bleiakkumulatoren bringen weitere Informationen zum Einsatz dieser dezentralen Speichern, als Partner der nachhaltigen Energieversorgung im ländlichen Raum. Die untersuchte Einspeisung von erneuerbarer Spitzenleistung lässt sich auch in die Entwicklungsländer übertragen, welche nicht über zentrale Kraftwerkskapazitäten und Verteilungsnetze verfügen.
Resumo:
Summary: Productivity and forage quality of legume-grass swards are important factors for successful arable farming in both organic and conventional farming systems. For these objectives the botanical composition of the swards is of particular importance, especially, the content of legumes due to their ability to fix airborne nitrogen. As it can vary considerably within a field, a non-destructive detection method while doing other tasks would facilitate a more targeted sward management and could predict the nitrogen supply of the soil for the subsequent crop. This study was undertaken to explore the potential of digital image analysis (DIA) for a non destructive prediction of legume dry matter (DM) contribution of legume-grass mixtures. For this purpose an experiment was conducted in a greenhouse, comprising a sample size of 64 experimental swards such as pure swards of red clover (Trifolium pratense L.), white clover (Trifolium repens L.) and lucerne (Medicago sativa L.) as well as binary mixtures of each legume with perennial ryegrass (Lolium perenne L.). Growth stages ranged from tillering to heading and the proportion of legumes from 0 to 80 %. Based on digital sward images three steps were considered in order to estimate the legume contribution (% of DM): i) The development of a digital image analysis (DIA) procedure in order to estimate legume coverage (% of area). ii) The description of the relationship between legume coverage (% area) and legume contribution (% of DM) derived from digital analysis of legume coverage related to the green area in a digital image. iii) The estimation of the legume DM contribution with the findings of i) and ii). i) In order to evaluate the most suitable approach for the estimation of legume coverage by means of DIA different tools were tested. Morphological operators such as erode and dilate support the differentiation of objects of different shape by shrinking and dilating objects (Soille, 1999). When applied to digital images of legume-grass mixtures thin grass leaves were removed whereas rounder clover leaves were left. After this process legume leaves were identified by threshold segmentation. The segmentation of greyscale images turned out to be not applicable since the segmentation between legumes and bare soil failed. The advanced procedure comprising morphological operators and HSL colour information could determine bare soil areas in young and open swards very accurately. Also legume specific HSL thresholds allowed for precise estimations of legume coverage across a wide range from 11.8 - 72.4 %. Based on this legume specific DIA procedure estimated legume coverage showed good correlations with the measured values across the whole range of sward ages (R2 0.96, SE 4.7 %). A wide range of form parameters (i.e. size, breadth, rectangularity, and circularity of areas) was tested across all sward types, but none did improve prediction accuracy of legume coverage significantly. ii) Using measured reference data of legume coverage and contribution, in a first approach a common relationship based on all three legumes and sward ages of 35, 49 and 63 days was found with R2 0.90. This relationship was improved by a legume-specific approach of only 49- and 63-d old swards (R2 0.94, 0.96 and 0.97 for red clover, white clover, and lucerne, respectively) since differing structural attributes of the legume species influence the relationship between these two parameters. In a second approach biomass was included in the model in order to allow for different structures of swards of different ages. Hence, a model was developed, providing a close look on the relationship between legume coverage in binary legume-ryegrass communities and the legume contribution: At the same level of legume coverage, legume contribution decreased with increased total biomass. This phenomenon may be caused by more non-leguminous biomass covered by legume leaves at high levels of total biomass. Additionally, values of legume contribution and coverage were transformed to the logit-scale in order to avoid problems with heteroscedasticity and negative predictions. The resulting relationships between the measured legume contribution and the calculated legume contribution indicated a high model accuracy for all legume species (R2 0.93, 0.97, 0.98 with SE 4.81, 3.22, 3.07 % of DM for red clover, white clover, and lucerne swards, respectively). The validation of the model by using digital images collected over field grown swards with biomass ranges considering the scope of the model shows, that the model is able to predict legume contribution for most common legume-grass swards (Frame, 1992; Ledgard and Steele, 1992; Loges, 1998). iii) An advanced procedure for the determination of legume DM contribution by DIA is suggested, which comprises the inclusion of morphological operators and HSL colour information in the analysis of images and which applies an advanced function to predict legume DM contribution from legume coverage by considering total sward biomass. Low residuals between measured and calculated values of legume dry matter contribution were found for the separate legume species (R2 0.90, 0.94, 0.93 with SE 5.89, 4.31, 5.52 % of DM for red clover, white clover, and lucerne swards, respectively). The introduced DIA procedure provides a rapid and precise estimation of legume DM contribution for different legume species across a wide range of sward ages. Further research is needed in order to adapt the procedure to field scale, dealing with differing light effects and potentially higher swards. The integration of total biomass into the model for determining legume contribution does not necessarily reduce its applicability in practice as a combined estimation of total biomass and legume coverage by field spectroscopy (Biewer et al. 2009) and DIA, respectively, may allow for an accurate prediction of the legume contribution in legume-grass mixtures.
Resumo:
This work introduced the novel conception of complex coupled hybrid VCSELs for the first time. Alternating organic and inorganic layers in the lasers provide periodic variation of refractive index and optical gain, which enable single mode operation and low threshold of the VCSELs. Model calculations revealed great reduction of the lasing threshold with factors over 30, in comparison with the existing micro-cavity lasers. Tunable green VCSEL has been also designed, implemented and analyzed taking advantage of the broad photoluminescence spectra of the organics. Free standing optical thin films without compressive stress are technologically implemented. Multiple membrane stacks with air gap in between have been fabricated for the implementation of complex coupled VCSEL structures. Complex coupled hybrid VCSEL is a very promising approach to fill the gaps in the green spectral range of the semiconductor lasers.
Resumo:
Since July 2010, all pre-packed organic food produced in the European Union (EU) must carry the new mandatory EU logo for organic food. Voluntary organic labels (such as national governmental logos and logos of private farmers’ associations and control bodies) can still be used, but only in addition to the mandatory EU logo. This change in the regulatory environment of organic labelling raises a number of questions regarding consumer preferences for different kinds of organic certification logos, which the present dissertation addressed. The first objective was to explore and analyse consumer perceptions, attitudes, preferences and willingness-to-pay (WTP) regarding different voluntary organic labels. The second objective was to investigate consumer perceptions and attitudes towards a mandatory EU logo. A combination of qualitative and quantitative methods of consumer research in six European countries was employed including focus group discussions, choice experiments and structured interviews. Based on the empirical results, recommendations are drawn for different actors in the organic sector.
Resumo:
The aim of this paper is to emphasize the capacity and resilience of rural communities in regard to sustainable food security by adopting innovative approaches to irrigation. The shift from subsistence to commercial agriculture is promoted as a means to sustainable development. An analysis of the efficacy of irrigation schemes in Zimbabwe suggests that, in terms of providing sustainable agricultural production, they have neither been cost-effective nor have they provided long-term food security to their beneficiaries. This is certainly true of Shashe Scheme and most others in Beitbridge District. The Shashe Irrigation Scheme project represents a bold attempt at developing a fresh approach to the management of communal land irrigation schemes through a Private Public Community Partnership. The model illustrated represents a paradigm shift from subsistence agriculture to a system based on new technologies, market linkages and community ownership that build resilience and lead to sustainable food security and economic prosperity.