4 resultados para Go-to-market strategy

em Universitätsbibliothek Kassel, Universität Kassel, Germany


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Organic agriculture requires farmers with the ability to develop profitable agro-enterprises on their own. By drawing on four years of experiences with the Enabling Rural Innovation approach in Uganda, we outline how smallholder farmers transition to organic agriculture and, at the same time, increase their entrepreneurial skills and competences through learning. In order to document this learning we operationalised the Kirkpatrick learning evaluation model, which subsequently informed the collection of qualitative data in two study sites. Our analysis suggests that the Enabling Rural Innovation approach helps farmers to develop essential capabilities for identifying organic markets and new organic commodities, for testing these organic commodities under varying organic farm management scenarios, and for negotiating contracts with organic traders. We also observed several obstacles that confront farmers’ transition to organic agriculture when using the Enabling Rural Innovation approach. These include the long duration of agronomic experimentation and seed multiplication, expensive organic certification procedures and the absence of adequate mechanism for farmers to access crop finance services. Despite prevailing obstacles we conclude that the Enabling Rural Innovation approach provides a starting point for farmers to develop entrepreneurial competences and profitable agro-enterprises on their own.

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For the last twenty years, the consumption of poultry meat has boomed in Vietnam as in the rest of the developing world. Capital-intensive production has grown rapidly to satisfy this demand. Based on a few numbers of genetically uniform strains, these systems threaten biodiversity. In Vietnam, both rural and urban households still keep indigenous chickens as part of a diversified livelihood portfolio. In line with the national in situ conservation strategy, this study approached the context of local poultry keeping in two rural and one suburban districts of Northern Vietnam. It aimed at understanding households’ willingness, constraints and opportunities for practice improvement, including breeds’ management. As the Ri chicken constitutes the large majority of backyard flocks, two particular objectives of this study are the morpho-biometric characterisation of phenotypic diversity among individuals classified as Ri by farmers and an assessment of their productive potential. Chicken was found to hold a different place in livelihoods of the three districts with consequences on the management of genetic resources. The most favourable conditions for improvement of the Ri breed was found in the rural district of Luong-Son, due to market integration. In the more remote district of Ky-Son, living standards were lower and much would be gained from Ri conservation. Ri breed was the most threatened in the suburban Gia-Lam district, where poultry was a minor side-activity, lacking incentive for genetic management. From motives and constraints, tracks about breeding goals are suggested. Further considerations about conservation, improvement, market integration and livelihoods are proposed.

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Die Unternehmensumwelt wird zunehmend von dynamischen Veränderungen und Turbulenzen geprägt. Globalisierung der Märkte und schneller wechselnde Umfeldveränderungen zwingen die Unternehmen dazu, ihr strategisches Verhalten ständig an neue Bedingungen anzupassen. Ein vorausschauendes Denken und Handeln wird immer notwendiger, da in vielen Branchen Produkte und Dienstleistungen in wesentlich kürzeren Zeitabständen als bisher durch Neue ersetzt werden. Um das unternehmerische Umfeld im Blick zu haben und über Pläne, Leistungen und Kompetenzen der Konkurrenten und Kunden über Marktveränderungen und technische Neuerungen etc. aktuell und vorausschauend informiert zu sein, wird ein intelligentes, systematisches Vorgehen bei der Informationsversorgung mit Umfeldinformationen benötigt. Die Dissertation befasst sich mit der Entwicklung, Implementierung und Untersuchung eines Softwareinstrumentes und systematischen Arbeitsprozesses, um die Versorgung von Managern und Mitarbeitern mit Umfeldinformationen (externen Informationen) zu verbessern um aufkommende Chancen und/oder Risiken frühzeitig zu erkennen. Der Schwerpunkt der Arbeit bezieht sich hauptsächlich auf die Phase der Informationsbereitstellung (Beschaffung, Verarbeitung und Präsentation) und dem Abruf der Umfeldinformationen durch die Manager und Mitarbeiter. Das entwickelte Softwareinstrument und die Arbeitsabläufe werden in drei Untersuchungsfirmen implementiert und evaluiert. Über eine schriftliche Befragung soll der Zustand vor Einführung des Softwareinstrumentes und Arbeitsabläufen und ein Jahr danach erfasst werden. Zur Ergänzung der Ergebnisse der schriftlichen Erhebung werden zusätzlich leitfadengestützte Einzelinterviews durchgeführt werden. Spezielle Auswertungen der Systemzugriffe sollen Aufschluss über den Nutzungsumfang und -häufigkeit im Zeitablauf geben. Über eine sukzessive Optimierung der Software und Arbeitsabläufe werden abschließend ein überarbeitetes Softwareinstrument sowie angepasste Arbeitsabläufe und ein Einführungsverfahren vorgestellt.

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Households in much of the tropics depend for their livelihoods on the variety and continued production of food and other products that are provided by their own farms. In such systems, maintenance of agrobiodiversity and ensuring food security are important for the well being of the population. The enset-coffee agroforestry homegardens of Southern Ethiopia that are dominated by two native perennial crops, Coffee (Coffea arabica L.) and Enset (Enset ventricosum Welw. Cheesman), are examples of such agricultural systems. This study was conducted in Sidama administrative zone of Southern Ethiopia to determine the factors that influence the diversity and composition of crops in the systems. Data were collected from 144 sample homegardens selected from four districts. Stepwise multiple regression analysis was used to relate indices of crop diversity and area share of major crops with the physical and socioeconomic factors. The study revealed that socioeconomic factors, mainly proximity to markets, affected negatively crop species richness. The production area of the main crops enset and coffee decreased with increasing proximity to market and road while that of maize and khat increased. At household level, farm size had a significant effect on area share of enset and coffee. As farm size increased the share of the cash crop, coffee increased but that of the staple, enset declined. Enset, which is the backbone of the system in terms of food security, is declining on small farms and the share of monoculture maize system is increasing. The trend towards declining agrobiodiversity, and reduction in the production area of the main perennial crops and their gradual replacement with monoculture fields could make the systems liable to instability and collapse. As these sites are high potential agricultural areas, intensification can be achieved by integrating high-value and more productive crops, such as fruits, spices and vegetables, while maintaining the integrated and complex nature of the systems.