3 resultados para Content analysis (Communication)

em Universitätsbibliothek Kassel, Universität Kassel, Germany


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In Germany and other European countries piglets are routinely castrated in order to avoid the occurrence of boar taint, an off-flavour and off-odour of pork. Sensory perception of boar taint varies; however, it is regarded as very unpleasant by many people. Surgical castration which is an effective means against boar taint has commonly been performed without anaesthesia or analgesia within the piglets’ first seven days of life. Piglet castration without anaesthesia has been heavily criticised, as the assumption that young piglets perceive less pain than older animals cannot be supported by scientific evidence. Consequently, surgical castration is only allowed with anaesthesia and/or analgesia in organic farming throughout the European Union since January 2012. Abandoning piglet castration without pain relief requires the implementation of alternative methods which improve animal welfare while maintaining sensory meat quality. There are three relevant alternatives: castration with anaesthesia and/or analgesia to reduce pain, a vaccination against boar taint (immunocastration) and the fattening of uncastrated male pigs (fattening of boars) combined with measures to reduce and detect boar taint in meat. Consumers’ attitudes and opinions regarding the alternatives are an important factor with regard to the implementation of alternatives, as they are finally supposed to buy the meat. The objective of this dissertation was to explore organic consumers’ attitudes, preferences and willingness-to-pay regarding piglet castration without pain relief and the three alternatives. Important aspects for the evaluation of the alternatives and influencing factors (e.g. information, taste) on preferences and willingness-to-pay should also be identified. In autumn 2009 nine focus group discussions were conducted each followed by a Vickrey auction including a tasting of boar salami. Overall, 89 consumers of organic pork participated in the study. Information on piglet castration and alternatives (in three variants) was provided as a basis for discussion. The focus group data were analysed using qualitative content analysis. In order to compare the focus group results with those from the auctions, an innovative approach applying an adapted scoring model to further analyse the data set was used. The majority of participants were not aware that piglets are castrated without anaesthesia in organic farming. They reacted shocked and disappointed on learning about this practice which did not fit into their image of animal welfare standards in organic farming. Overall, the results show, that for consumers of organic pork castration with anaesthesia and analgesia as well as the fattening of boars may be acceptable alternatives in organic farming. Considering the strong food safety concerns regarding immunocastration, acceptance of this alternative may be questioned. Communication regarding alternatives to piglet castration without anaesthesia and analgesia should take into account that the relevance of the aspects animal welfare, food safety, taste and costs differs between alternatives. Furthermore, it seems advisable not to address an unappetizing topic like piglet castration directly at the point of sale so as not to deter consumers from buying organic pork. The issue of piglet castration demonstrates exemplarily that it is important for the organic sector to implement and maintain high animal welfare standards and communicate them in an appropriate way, thereby trying to prevent strong discrepancies between consumers’ expectations regarding animal husbandry in organic farming and actual conditions. So, disappointment of consumers and a loss of image due to negative reports about animal welfare issues can be avoided.

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Die empirische Studie untersucht das Wechselspiel zwischen der fachbezogenen Sprachentwicklung und dem Fachlernen von Schülerinnen und Schülern bei der Einführung in den Kraftbegriff. Sie betrachtet also sowohl sprachliche wie auch kognitive Aspekte des Lernens in der Mechanik. Dafür wurde ein Unterrichtskonzept entwickelt, das den Gebrauch des Fachwortes Kraft in der Wissenschaft und in der alltäglichen Sprache besonders thematisiert. Dieses Unterrichtskonzept basiert auf Empfehlungen und Ergebnissen der Kognitionspsychologie, Linguistik, Philosophie, Sprachlehrforschung und der Didaktiken der Physik und der Fremdsprachen. Im Rahmen des Unterrichts wurden die Schülerinnen und Schüler mit zwei Aufgabentypen konfrontiert: Beim ersten Aufgabentyp waren die Lerner aufgefordert, den Kraftbegriff so zu verwenden, wie es einer fachsprachlich angemessenen Form entspräche, etwa um die Bewegung eines Zuges zu beschreiben. Aufgaben des zweiten Typs sahen vor, dass die Schülerinnen und Schüler kurze Texte danach klassifizierten, ob sie der Alltagssprache oder der Fachsprache angehörten. Diese als Metadiskurs bezeichnete Form der Auseinandersetzung mit sprachlichen Aspekten verhalf den Schülerinnen und Schülern zu einer Gelegenheit, ihr eigenes Verständnis des Kraftbegriffs zu thematisieren. Weiter lieferte der Metadiskurs wichtige Hinweise darauf, ob die Schülerinnen und Schüler sich bei ihren Beurteilungen eher auf formal-sprachliche oder inhaltliche Aspekte der Sprache bezogen. Für die Datenerhebung wurden alle Unterrichtsstunden videografiert und transkribiert. Zusammen mit schriftlichen Arbeitsergebnissen und Tests stand ein umfangreicher Datensatz zur Verfügung, für dessen Auswertung ein inhaltsanalytisches Verfahren Anwendung fand. Die Ergebnisse zeigen, dass das Lernen im Fach Physik bestimmte Ähnlichkeiten mit dem Lernen einer Fremdsprache zeigt: Wenn die Schülerinnen und Schüler den Kraftbegriff fachsprachlich verwenden sollen, sehen sie sich oft einer Alternativentscheidung gegenüber. Entweder sie versuchen, einer fachsprachlichen Form zu gehorchen und verlieren dabei den Inhalt aus den Augen, oder sie konzentrieren sich auf den Inhalt, drücken sich dabei aber in ihrer Alltagssprache aus und folgen Alltagskonzepten, die weit entfernt von den fachlich intendierten liegen. Ähnliche Beobachtungen kann man im Sprachunterricht machen, wenn Schüler eine neue grammatische Regel einüben: Sie konzentrieren sich entweder auf die neu zu erlernende Regel, oder aber auf den Inhalt des Gesagten, wobei sie die grammatische Regel, die an sich Gegenstand der Übung ist, verletzen. Meistens fällt diese Entscheidung derart, dass die Konzentration auf den Inhalt des Gesagten gerichtet ist, nicht oder wenig auf seine Form. Im Unterschied zum Sprachunterricht ist der Physikunterricht allerdings nicht nur darauf gerichtet, fachsprachlich angemessene Formen einzuüben, sondern insbesondere darauf, den Blick für neue und ungewohnte Konzepte zu öffnen. Damit müssen die Schülerinnen und Schüler hier häufig sprachliche und kognitive Hürden zur selben Zeit bewältigen. Die detaillierte Analyse des Metadiskurses zeigt, dass das Problem des Nebeneinanders zweier unterschiedlicher Anforderung entschäft werden kann: Während die Schüler im Metadiskurs unterschiedliche Aspekte der Sprache diskutieren, sind sie eher in der Lage, sowohl formale wie inhaltsbezogene Merkmale der Sprache wahrzunehmen. Der Text referiert weitere Parallelen zwischen dem Physikunterricht und dem Fremdsprachenlernen, sodass die Auffassung gerechtfertigt ist, dass die Fremdsprachendidaktik als Ideenlieferantin dafür dienen kann, neue Verbesserungsmöglichkeiten für den Physikunterricht aufzufinden.

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Pastoralism and ranching are two different rangeland-based livestock systems in dryland areas of East Africa. Both usually operate under low and irregular rainfall and consequently low overall primary biomass production of high spatial and temporal heterogeneity. Both are usually located far from town centres, market outlets and communication, medical, educational, banking, insurance and other infrastructure. Whereas pastoralists can be regarded as self-employed, gaining their livelihood from managing their individually owned livestock on communal land, ranches mostly employ herders as wage labourers to manage the livestock owned by the ranch on the ranches’ own land property. Both production systems can be similarly labour intensive and – with regard to the livestock management – require the same type of work, whether carried out as self-employed pastoralist or as employed herder on a work contract. Given this similarity, the aim of this study was to comparatively assess how pastoralists and employed herders in northern Kenya view their working conditions, and which criteria they use to assess hardship and rewards in their daily work and their working life. Their own perception is compared with the concept of Decent Work developed by the International Labour Organisation (ILO). Samburu pastoralists in Marsabit and Samburu Districts as well as herders on ranches in Laikipia District were interviewed. A qualitative analysis of 47 semi-structured interviews yielded information about daily activities, income, free time, education and social security. Five out of 22 open interviews with pastoralists and seven out of 13 open interviews with employed herders fully transcribed and subjected to qualitative content analysis to yield life stories of 12 informants. Pastoralists consider it important to have healthy and satisfied animals. The ability to provide food for their family especially for the children has a high priority. Hardships for the pastoralists are, if activities are exhausting, and challenging, and dangerous. For employed herders, decent conditions are if their wages are high enough to be able to provide food for their family and formal education for their children. It is further most important for them to do work they are experienced and skilled in. Most employed herders were former pastoralists, who had lost their animals due to drought or raids. There are parallels between the ILO ‘Decent Work’ concept and the perception of working conditions of pastoralists and employed herders. These are, for example, that remuneration is of importance and the appreciation by either the employer or the community is desired. Some aspects that are seen as important by the ILO such as safety at work and healthy working conditions only play a secondary role to the pastoralists, who see risky and dangerous tasks as inherent characteristics of their efforts to gain a livelihood in their living environment.