Information needs for a purchase of fairtrade coffee

This research investigates what information German Fairtrade coffee consumers search for during pre-purchase information seeking and to what extent information is retrieved. Furthermore, the sequence of the information search as well as the degree of cognitive involvement is highlighted. The role of labeling, the importance of additional ethical information and its quality in terms of concreteness as well as the importance of product price and organic origin are addressed. A set of information relevant to Fairtrade consumers was tested by means of the Information Display Matrix (IDM) method with 389 Fairtrade consumers. Results show that prior to purchase, information on product packages plays an important role and is retrieved rather extensively, but search strategies that reduce the information processing effort are applied as well. Furthermore, general information is preferred over specific information. Results of two regression analyses indicate that purchase decisions are related to search behavior variables rather than to socio-demographic variables and purchase motives. In order to match product information with consumers’ needs, marketers should offer information that is reduced to the central aspects of Fairtrade.

Perception of quality in certified organic pineapples by farmers in Kayunga district, Central Uganda: Implications for food security

In East Africa, Uganda is one of the major producers of organic pineapples for export. These pineapples are mainly produced in central Uganda and have to meet stringent quality standards before they can be allowed on international markets. These quality standards may put considerable strain on farmers and may not be wholly representative of their quality interpretation. The aim of this paper is therefore, to determine the Ugandan organic pineapple farmers’ quality perception, the activities they carry out in order to attain that quality and challenges (production, postharvest & marketing) faced on the same. Qualitative semi-structured interviews were carried out among 28 organic pineapple farmers in Kayunga district, central Uganda. Findings suggest that quality of organic pineapples is mainly perceived in terms of product attributes particularly appearance followed by food security provision. Certification plays a minor role in what farmers describe as organic quality. High production input costs (labour and coffee husks) coupled with a stagnant premium are some of the major challenges faced by farmers in attaining organic quality. The paper argues that currently there are concealed negative food security effects embroiled in these pineapple schemes. It is recommended that the National Organic Agricultural Movement of Uganda (NOGAMU) works with all relevant stakeholders to have the farmer premium price raised and an official organic policy enacted.

Throughfall and soil properties in shaded and unshaded coffee plantations and a secondary forest: a case study from Southern Colombia

In Colombia coffee production is facing risks due to an increase in the variability and amount of rainfall, which may alter hydrological cycles and negatively influence yield quality and quantity. Shade trees in coffee plantations, however, are known to produce ecological benefits, such as intercepting rainfall and lowering its velocity, resulting in a reduced net-rainfall and higher water infiltration. In this case study, we measured throughfall and soil hydrological properties in four land use systems in Cauca, Colombia, that differed in stand structural parameters: shaded coffee, unshaded coffee, secondary forest and pasture. We found that throughfall was rather influenced by stand structural characteristics than by rainfall intensity. Lower throughfall was recorded in the shaded coffee compared to the other systems when rain gauges were placed at a distance of 1.0 m to the shade tree. The variability of throughfall was high in the shaded coffee, which was due to different canopy characteristics and irregular arrangements of shade tree species. Shaded coffee and secondary forest resembled each other in soil structural parameters, with an increase in saturated hydraulic conductivity and microporosity, whereas bulk density and macroporosity decreased, compared to the unshaded coffee and pasture. In this context tree-covered systems indicate a stronger resilience towards changing rainfall patterns, especially in mountainous areas where coffee is cultivated.