Buyer information and brand Choice behavior in markets with asymmetries

This thesis Entitled Buyer information and brand choice behaviour in markets with asymmetries.The period of transition set in by globalization and liberalization has ensued a onsiderable degree of homogeneity with western societies with respect to quantity and quality of goods and services.The study is aimed at finding out how the buyers adapt to the prevalent complex and dynamic market configuration by taking an archetypical situation of information gathering and brand- choice decision of select household consumer durables.The study was based on a set of 301 sample respondents who were either first time purchasers or repeat purchasers for household use, of the items under study in the sample area comprising of rural, urban and semi-urban areas. Data were collected using interview schedule and analysis of the same was done with standard statistical computer programs.Buyer confidence as perceived by buyers with respect to information acquisition and brand-choice represents the felt competence to effectively function in the market.In general, lower levels of education, income and occupation showed lower levels of search. The oldest were also low searchers. The repeat purchasers of the product searched less than the first purchasers. The most important source of information was word of mouth or information from others followed by television advertisements. The least important source of information was billboards, displays and similar forms of advertisements.The second factor is characterized by items representing ‘social attributes’ like, use by many others, use by peers, recommendation by significant others and reputation of the brand. The third factor represents ‘susceptibility to incentives and promotions’.

Beam shaping of sectoral electromagnetic horn antennas using corner reflector technique

In the present thesis, possibility of beam shaping of sectoral horns and corner reflector systems'has been studied in detail. The experimental results obtained in the above two cases are compared. As far as the flanged sectoral horns are concerned, the special advantage is that the gain is increased without impairing impedance conditions. An intense study on corner reflector antennas shows that the been broadening or focussing will be possible by adjusting parameters involved. Beam tilting by imposing asymmetries is another interesting property of the systems. A comprehensive study of these fields has been presented in Chapter II. Chapter III is exclusively for describing the experimental techniques used in the present investigation. In Chapter IV, experimental results on flanged sectoral horns and corner reflector eyetses are presented. A comparative analysis of the experimental results obtained with flanged sectoral horns and corner reflector systems is presented in the Chapter V. The similarity and close resemblance in each aspects are shown by presenting typical results from these two eysteee. Theoretical aspects of both types of antennas are considered in Chapter VI. Attempts are made for co-ordinating the theoretical aspects and drawing a final conclusion. In Chapter VII. the final conclusion that the flanged sectoral horn may be considered as a corner reflector system has been drawn. The importance of the conclusions and usefulness are pointed out. The scope for further work in these lines has been indicated.

Sustainability and Consumer Preference of Wild Caught Ornamental Fishes from Kerala: Scope of Certification

The Indian ornamental fish industry is divided into two-the domestic market and the export market. 90% of the freshwater ornamental fish exported from India are wild caught indigenous species. The study formed the criteria and indicators assessing the sustainability of wild caught ornamental fish exported from India. These indicators were then analyzed for their interactions, connections, linkages and relationships using cognitive mapping. The work is first of its kind in the ornamental fisheries