E-marketing motivators,inhibitors and critical success factors: A study of small and medium tourism enterprises (SMTES) in Mauritius and Andaman islands, India

Information and Communication Technologies (ICTs) have a dramatic impact on the tourism industry because they force this sector as a whole to rethink the way in which it organises its business . In the light of such rethinking within the tourism industry, this study has focussed on the Small and Medium Tourism Enterprises (SMTEs) in two island destinations, namely Mauritius and Andaman Islands, India.Suggestions. The findings conceming SMTEs in Mauritius and Andaman Islands have been compared to make some destination-specific inferences. The relevance of the findings has been discussed with reference to the SMTEs in the two destinations as well as the possible acceptability in other comparable settings. Suggestions have been made for further research in SMTEs’ use of the Internet for marketing function.

A Study on the Quality Attributes of Kerala as a Global Tourism Destination-2005

The study was carried out with the broad objective to understand the quality attributes of Kerala as a global tourism destination. It also sheds some light on the nature of international travel market for Kerala in terms of activities , benefit sought , country and trip profile. For understanding the difference in level of tourists perception , the study also tried to compare overall trip satisfaction and impression with destination for different tourists groups categorized into country of origin and various socio-demographic groups.

Macrobenthos of Minicoy Island, Lakshadweep

In this present study macro benthos of minicoy island lakshadweep, an attempt has been made to study the distribution and community structure of benthos at different ecosystems. The main objectives of the study include the identification of benthic fauna, their distribution and composition, standing stock, qualitative and quantitative nature in relation to hydrography,seasons and sediment texture, community structure analysis and tropic relationships. This base line study at Minicoy,thus establishes that the benthos of sea grass and mangrove ecosystems(nursery grounds) determines the richness and diversity of demersal fish fauna at the nearby lagoon and reef areas to a great extent. Any serious stress on these ecosystems may lead to disappearance of certain fish species in the nearby future

Coastal Tourism in Kerala: Its Impact on Economy and Environment

School of Industrial Fisheries, Cochin University of Science and Technology

Coastal and ground water pollution in Kavaratti island, Lakshadweep sea

The tiniest Union territory of India, Lakshadweep, is an archipelago, with an area of 32 Sq. km. consisting of 12 atolls, three reefs and five submerged banks, lies between 8° and 12°30'N latitudes and 71° and 74" E longitudes. It is one of the most important and critical territories of India from economic and defence point of view. Specialised environment having typical geological set up, Lakshadweep is ecologically sensitive to even slight climatic or anthropogenic interference. Pollution of coastal seas, over exploitation and contamination of the fresh water sources are thus become great concerns to the existence of the island. Typical geological set up and interference cause threat to the ecology of the fragile environment and resources of the island as well as its resources. Marine pollution and ground water contamination are concerns in this regard. Even though attentions were made to assess the physico—chemical and bacteriological status of the marine and groundwater systems separately, an integrated approach has not been evolved. The present study with its broad objectives is attempted for an integrated assessment of microbiological, physicochemical and biological characteristics of the surrounding seawater and microbiological and physico—chemical characteristics of the ground water in Kavaratti island. The entire study has been organised in 4 chapters

Integrated Coastal Water Quality Assessment Of Andrott Island, Lakshadweep

Assessment water’ quality nowa-days in global scenario implies the need for a reference point against which monitoring can be measured and weighed. Aquatic ecosystenis as part of the natural environment are balanced both witliin tlicinselves and with other environmental compartments and this equilibrium is subject to natural variations and evolutions as well as variations caused by human intervention. The present assessnient is to identify. and possibly quantify, anthropogenic influences over time against a “natural baseline situation. Water pollution problems have only recently been taken seriously in retrospect. Once damage occurred, it becomes immeasurable, and control action cannot be initiated

Social Media- A relevant tool for tourism and hospitality marketing

Tourism is an industry which is heavily dependent on marketing. Mouth to mouth communication has played a major role in shaping a number of destinations.This is particularly true in modern parlance.This is social networking phenomenon which is fast spreading over the internet .Many sites provide visitors a lot of freedom to express their views.Promotion of a destination depends lot on conversation and exchange of information over these social networks.This paper analyses the social networking sites their contribution to marketing tourism and hoapitality .The negetive impacts phenomena are also discussed

Challenges Faced by Kerala Tourism Industry

Tourism being a smokeless industry is now a multi-billion, multi-sectoral and multi-dimensional activity in the world. Twenty first century tourism has reached up to space when a Russian rocket carried the space vehicle of Dennis Tito, an American businessman and the world’s first space tourist, to the space station. Time is not too far to carry tourists to moon and other planets in specially launched vehicles. Tourism is being considered as an agent of social change bridging gaps among nations, regions and people and helping them to open up. It is a promoter of development-material and spiritual both at macro and micro level. The General Assembly of the United Nations, in designating the year 1967 as ‘International Tourism Year’ recognized the importance of international travel as a means of fostering understanding among people, and giving them a knowledge of the rich heritage of the past civilizations, a better appreciation of the values of different cultures, thus contributing to the strengthening of world peace. It adopted the theme “Tourism-Passport to peace”. Our veteran national leader and the first Prime Minister of India, Jawaharlal Nehru had said” welcome a tourist and send back a friend” which indicates the need for extending friendly hospitality to the in bound tourists. Modern transportation has removed the obstacles of distance enabling people to appreciate each other engage in the exchange of ideas and commerce. Tourism can help overcome real prejudices and foster bonds. Tourism can be a real force of world peace. Considering the vast and varied potential of tourism in the state and its impact on the economic, social and cultural environment of the state, a detailed study is found to be relevant and imperative