Variations on the infaunal polychaetes due to bottom trawling along the inshore waters of Kerala (south-west coast of India)

Variations of the infaunal polychates populations due to bottom trawling were studied during December 2000 to November 2002 at depth ranging from 0-50 m along Cochin-Munambam area (Kerala, long. 76degree10'94" to 75degree 56' and lat.9degree58' to 10degree10'), in the southwest coast of India.Infaunal polychaetes from the sediment samples were collected both before and after experimental trawling in order to assess the variations on their abundance (no.m-2),biomass(g.m-2) and diversity due to bottom trawling .Highest variations in polychaetes were recorded at station 9 in May 2002 where polychaete abundance increased to 20710 no.m-2 after trawling from 2787 no.m-2 before trawling.Biomass showed highest variations at station 3 in December 2000 where biomass increased from 7.16g.m-2 recorded before trawling to 34.53 g.m-2 in the samples collected after trawling .Multivariate community analysis carried out based on both species abundance and biomass of plychaetes also confirm the wide variations in the similarities of the stations comparing both before and after trawling

Modifications of secondary reflector antenna patterns due to shaped beams from flanged primary horn feeds

With the advent of satellite communication and radio astronomy, the need for large and efficient reflector antennas had triggered a widespread investigation in reflector feed design techniques. Major improvements sought are reduction in spill-over, cross polarization losses and the enhancement of aperture efficiency. The search for such a feed culminated in the corrugated horn. The main idea behind the present work is to use the H-plane sectoral horns fitted with,corrugated flanges as feeds of a paraboloid and see how the secondary pattern of the reflector antenna varies with different parameters of the feed. An offset paraboloid is used as the secondary reflector in order to avoid the adverse effect of aperture ‘blocking by the feed horn structure on the secondary radiation pattern. The measurements were repeated for three different H-plane sectoral horns with the same set of corrugated flanges at various X-band frequencies. The following parameters of the whole system are studied: (a) Beam shaping. (b) Gain. (c) Variation of VSWR and (d) Cross polarization

Developing a Theoretical Framework for a Study on the Impact of Advertising Credibility of Consumer Healthcare Products

The tough competition in the global and national markets and new trends in consumerism resulted in an increase in the volume of advertisements. Sometimes advertisers are successful in achieving their intended objectives with a particular advertisement and sometimes they are not .These factors contributed a lot towards the decision making problems of advertising agencies with regard to the selection of appropriate advertising strategies and tactics. The tough competition and large volume of advertising make the consumers confused and this even created doubts in the minds of consumers about the genuineness and reliability of manufacturers and products. These factors caused a query regarding the active role of credibility element in advertising. The proposed study examines the effects of advertising credibility in consumer health care non durable product advertising on communication effect, purchase behavior and ad skepticism. This paper examines the need for the study of advertising credibility and reviews the advertising- consumer behaviour- credibility – healthcare theories which form a basis for the study. It identifies the different components and dimensions of advertising credibility and the importance of communication effect, purchase behavior and ad skepticism. It also studies the relevance of credibility in the consumer healthcare products advertising and suggests a Theoretical Framework for the proposed study