1 resultado para consumer price indices
em Cochin University of Science
Filtro por publicador
- JISC Information Environment Repository (1)
- Aberdeen University (1)
- Aberystwyth University Repository - Reino Unido (1)
- Academic Archive On-line (Stockholm University; Sweden) (1)
- Academic Research Repository at Institute of Developing Economies (2)
- AMS Tesi di Dottorato - Alm@DL - Università di Bologna (1)
- Aquatic Commons (34)
- Archive of European Integration (292)
- Archivo Digital para la Docencia y la Investigación - Repositorio Institucional de la Universidad del País Vasco (20)
- Aston University Research Archive (8)
- B-Digital - Universidade Fernando Pessoa - Portugal (2)
- Biblioteca Digital | Sistema Integrado de Documentación | UNCuyo - UNCUYO. UNIVERSIDAD NACIONAL DE CUYO. (2)
- Biblioteca Digital da Câmara dos Deputados (1)
- Biblioteca Digital da Produção Intelectual da Universidade de São Paulo (2)
- Biblioteca Digital de Teses e Dissertações Eletrônicas da UERJ (1)
- BORIS: Bern Open Repository and Information System - Berna - Suiça (2)
- Brock University, Canada (1)
- CaltechTHESIS (2)
- Cambridge University Engineering Department Publications Database (26)
- CentAUR: Central Archive University of Reading - UK (11)
- Chinese Academy of Sciences Institutional Repositories Grid Portal (20)
- Cochin University of Science & Technology (CUSAT), India (1)
- Comissão Econômica para a América Latina e o Caribe (CEPAL) (8)
- CORA - Cork Open Research Archive - University College Cork - Ireland (2)
- Cornell: DigitalCommons@ILR (2)
- Corvinus Research Archive - The institutional repository for the Corvinus University of Budapest (8)
- Dalarna University College Electronic Archive (3)
- Deakin Research Online - Australia (35)
- Digital Commons at Florida International University (2)
- Digital Peer Publishing (1)
- DRUM (Digital Repository at the University of Maryland) (2)
- Duke University (6)
- eResearch Archive - Queensland Department of Agriculture; Fisheries and Forestry (11)
- Glasgow Theses Service (1)
- Greenwich Academic Literature Archive - UK (1)
- Helda - Digital Repository of University of Helsinki (48)
- Illinois Digital Environment for Access to Learning and Scholarship Repository (1)
- Indian Institute of Science - Bangalore - Índia (24)
- Instituto Politécnico de Bragança (1)
- QUB Research Portal - Research Directory and Institutional Repository for Queen's University Belfast (2)
- Queensland University of Technology - ePrints Archive (325)
- ReCiL - Repositório Científico Lusófona - Grupo Lusófona, Portugal (1)
- Repositório Aberto da Universidade Aberta de Portugal (1)
- Repositorio Académico de la Universidad Nacional de Costa Rica (1)
- Repositório digital da Fundação Getúlio Vargas - FGV (20)
- Repositório Institucional da Universidade Estadual de São Paulo - UNESP (1)
- Repositório Institucional da Universidade Federal de São Paulo - UNIFESP (1)
- Repositório Institucional UNESP - Universidade Estadual Paulista "Julio de Mesquita Filho" (6)
- RUN (Repositório da Universidade Nova de Lisboa) - FCT (Faculdade de Cienecias e Technologia), Universidade Nova de Lisboa (UNL), Portugal (2)
- Universidad del Rosario, Colombia (2)
- Universidad Politécnica de Madrid (3)
- Universidade Metodista de São Paulo (2)
- Universidade Técnica de Lisboa (2)
- Universitätsbibliothek Kassel, Universität Kassel, Germany (1)
- University of Michigan (11)
- University of Queensland eSpace - Australia (3)
- University of Washington (1)
- WestminsterResearch - UK (1)
- Worcester Research and Publications - Worcester Research and Publications - UK (1)
Resumo:
The study was an attempt to find out the effect of Sales Promotion,Price and Premium Promotion,on Consumer Based Brand Equity.The dimensions of consumer Based Brand Equity under study were Brand Awareness and Associations,Perceived Quality and Brand Loyalty.The Product categories under study were Convenience Products,shopping Products and Specialty Products and the product classes taken were Toothpastes,Colour Television and Athletic Shoes.The brands under study were Convenience Products-Anchor,Closeup,Colgate and Dabur:Shopping products-LG,Onida,Samsung and Sony and Specialty Products-Action,Adidas,Nike and Reebok.The primary objective of the study was to examine the effect of Sales Promotion,Price and Premium Promotion,on Consumer Based Brand Equity(CBBE)