Role of social pressure as a key contributor of materialism and related status consumption

“At resale stores I have seen brand new clothes with original price tag still hanging from the sleeve. Some children have so many toys that they stay frustrated, not knowing which one to pick up for their next amusement. Presumably sensible adults trade in perfectly good cars just to have something shinier and newer. Didn’t us once live productive normal lives, without all these gadgets” [Cunningham (2005)]. During late eighties, nearly forty four percent of the participants, who took part in a consumer survey conducted in the US, responded positively to the question “My closets are filled with still 2 unopened items” [Faber and O’Guinn (1988)]. Reading such excerpts does not greatly surprise us anymore; as such reports have become common now. For many people shopping has moved beyond something that caters to their needs and wants and has become a hobby [Cunningham (2005)], an activity that they engage in to satisfy their hedonistic or pleasure-seeking goals [Ramnathan and Menon(2006), O’Cass and McEween (2004), Faber and O’Guinn (1989)]. Others look at their new possession as something that fills a void in their lives [Belk (1985), Diener et al. (1993)].

The World of Sensor Networks

Page 1. The World of Sensor Networks G Santhosh Kumar, CUSAT Kumar, CUSAT Page 2. Are you as quick as Messi or Bale? WSN adidas innovation (source: http://www.wsnblog. com/) Page 3. Fukushima nuclear disaster • Fukushima Rescue Workers Facing Depression and Death • How to measure the levels of radiation of the affected zones without compromising the life of the workers? • Radiation measurements in real-time Page 4. Fukushima nuclear disaster Page 5. Fukushima nuclear disaster Page 6. Goals .