Management of Newspaper Industry in Kerala with Special Reference to Marketing

The general objective of the study is to examine in depth the organisation and management practices of newspaper industry in Kerala with particular reference to the marketing aspects, with a View to suggesting measures for improving the economics and the managerial efficiency of the industry. The detailed investigation into the management aspects of the industry is done with particular reference to the two most popular Malayalam dailies in Kerala, namely, the Malayala Manorama and the Mathrubhumi. The purposeful selection of these two papers for the study is amply justified as these two dailies together account for about 80 percent of the total circulation of the newspapers in Kerala. Technically speaking, both these papers are owned by organisations registered as public limited companies and are, to a large extent professionally managed. The Malayala Manorama, though a public limited company in principle, functions, however, more or less as a private company or a family concern. These two papers therefore provide a scope for studying the management of newspaper industry practically under two different organisational set up, namely private limited company and public limited company The study has been divided into eight chapters. Chapter-I spells out an introduction about the newspaper industry and its unique features.Chapter-II, deals with a review of literature, objective, scope, methodology and limitations of the study. Chapter-III deals with origin, growth and status of newspaper industry. Chapter—IV examines the cost, revenue and profitability of the Malayala Manorama and Mathrubhumi. Chapter-V deals with the Organisation and Management. Chapter-VI examines the Marketing Management of Newspapers. Chapter-VII deals with the Marketing Strategy and Performance of Malayala Manorama and Mathrubhumi: An Assessment. Chapter-VIII presents the main findings of the study.

Environmental protection pressure groups in kerala: a study on their structure, strategy and role with special reference to industrial pollution

The present study focuses attention on the social phenomenon of environmental protection pressure groups in Kerala. A detailed historical background of environmental protection pressure groups at international and national scenes as background for this study .Emphirical studies of environmental protection pressure groups in Kerala with special reference to industrial pollution is dicussed in detail . The main objective of the study is to identify the factors that make pressure groups succeed or fail in achieving their set objectives.The factors include the structure and strategies of social pressure groups and the support they receive from the environment.

Institutional Analysis of Marine Fisheries Management Practices in Kerala, India

The study is important for the fact that it places the management dynamics of marine fisheries sector in the context of growing unrest of local communities over the emerging resource conflicts and degradation Economic crisis in small scale marine fisheries due to high operating cost continue to hinder the efforts towards conservation in many ways The migration of mechanized fleet as a response to profit maximization strategy of enterprises continues to be a threat to resource management Therefore this study explores how to revamp the small scale mechanized sector effectively and profitably to ensure rational allocation of resources The thesis attempts to examine how livelihood vulnerabilities of artisanal fish workers influence the crafting of management institutions Finally by combining insights of an institutional framework the study establishes the need for recognising the role of both formal and informal institutions in the management of marine fisheries in Kerala