A study of occupational aspiration of college students i Ernakulam district as related to their Socio-economic backgrounds

The major objective of the study is to find out how far the differential location in the socio-economic status and the various interests determine the occupational aspirations of the college students in Ernakulum district. The study gives a detailed picture of the influence of caste and community affiliations, rural-urban background, gender differences and academic achievements on the occupational aspirations of college students. The thesis aims to see how far the economic status of the family is associated with the occupational aspirations of the college youth .The study also throws light on the influence exerted by the occupational and educational standards of the parents on the occupational aspirations of the students and brings out the relation between the occupational aspirations and interests of the college students.

A Study on the Quality Attributes of Kerala as a Global Tourism Destination-2005

The study was carried out with the broad objective to understand the quality attributes of Kerala as a global tourism destination. It also sheds some light on the nature of international travel market for Kerala in terms of activities , benefit sought , country and trip profile. For understanding the difference in level of tourists perception , the study also tried to compare overall trip satisfaction and impression with destination for different tourists groups categorized into country of origin and various socio-demographic groups.

Tourist Profiles and Characteristics vis-à-vis Market Segmentation of Ecotourism Destinations in Kerala

Kerala, a classic ecotourism destination in India, provides significant opportunities for livelihood options to the people who depend on the resources from the forest and those who live in difficult terrains. This article analyses the socio-demographic, psychographic and travel behavior patterns and its sub-characteristics in the background of foreign and domestic tourists. The data source for the article has been obtained from a primary survey of 350 randomly chosen tourists, 175 each from domestic and foreign tourists, visiting Kerala’s ecotourists destinations during August-December 2010-11. Several socio-demographic, psychographic and life style factors have been identified based on the inference from field survey. There is considerable divergence in most of the factors identified in the case of domestic and international tourists. Post-trip attributes like satisfaction and intentions to return show that the ecotourism destinations in Kerala have significant potential that can help communities in the region.