Ecological characteristics of prawn culture fields in the Cochin area

Prawn culture by traditional method forms an important occupation for the people in these areas, especially in the Vypeen island. Though short term studies have been made on various aspects of prawn culture field and its ecology, a study of detailed nature covering perennial, seasonal, fields and canals between coconut plantation is lacking from these areas. This study will also enable to assess the relative productivity of different systems during different seasons and the influence of the environment on the production potentials. Therefore the present study is taken upto throw more light on the ecological characteristics of these fields with special emphasis on its primary, secondary and tertiary production. The present area of investigation includes the prawn culture fields adjacent to Cochin backwater. The Cochin backwater (O9° 58'N 76° 28'E) is a shallow semi-enclosed body of water of tropical estuary. A narrow gut, about 450 M wide forms its main connection with the Arabian sea and this region is subjected to regular tidal influenceertiary production.

Customer perceptions of Banking Products and Services in Kerala with reference to Specific Customer Segments in the Urban Area

As of 1999. the state of Kerala has 3210 offices of scheduled commercial banks (SCBS). In all, there are 48 commercial banks operating in Kerala, which includes PSBs, OPBs, NPBS. FBs, and Gramin Banks. The urban areas give a complete picture of the competition in the present day banking scenario with the presence of all bank groups. Semi-urban areas of Kerala have 2196 and urban areas have 593 as on March 1995.“ The study focuses on the selected segments ofthe urban customers in Kerala which is capable of giving the finer aspects of variation in customer behaviour in the purchase of banking products and services. Considering the exhaustive nature of such an exercise, all the districts in the state have not been brought under the purview of the study. Instead. three districts with largest volume of business in terms of deposits, advances, and number of offices have been short listed as representative regions for a focused study. The study focuses on the retail customer segment and their perceptions on the various products or services offered to them. Non Resident Indians (NRIs), and Traders and Small—ScaIe Industries segments have also been included in the study with a view to obtain a comparative picture with respect to perception on customer satisfaction and service quality dimensions and bank choice behaviour. The research is hence confined to customer behaviour and the implications for possible strategies for segmentation within the retail segment customers