A study of occupational aspiration of college students i Ernakulam district as related to their Socio-economic backgrounds

The major objective of the study is to find out how far the differential location in the socio-economic status and the various interests determine the occupational aspirations of the college students in Ernakulum district. The study gives a detailed picture of the influence of caste and community affiliations, rural-urban background, gender differences and academic achievements on the occupational aspirations of college students. The thesis aims to see how far the economic status of the family is associated with the occupational aspirations of the college youth .The study also throws light on the influence exerted by the occupational and educational standards of the parents on the occupational aspirations of the students and brings out the relation between the occupational aspirations and interests of the college students.

Impact of Product Quality, Service Quality and Contextual Experience on Customer Perceived Value and Future Buying Intentions

Recognizing that high satisfaction leads to high customer loyalty, companies today are aiming for total customer satisfaction. This article explains relative impact of product quality, service quality and contextual experience on customer perceived value and intention to shop in the future. The data has been collected using a questionnaire from 205 customers of a national retailer chain. The relative importance of product quality, service quality and contextual experience on customer perceived value and thus on customer preference and future intentions was measured using multiple regression. Also, the contribution of perceived value to preference and thus on future buying intention was also measured. Structural Equation Model (SEM) using Amos 4 was used to find the overall fitness of the model. It was found that product quality, service quality and contextual experience have a major influence on customer perceived value