Impact of Product Quality, Service Quality and Contextual Experience on Customer Perceived Value and Future Buying Intentions

Recognizing that high satisfaction leads to high customer loyalty, companies today are aiming for total customer satisfaction. This article explains relative impact of product quality, service quality and contextual experience on customer perceived value and intention to shop in the future. The data has been collected using a questionnaire from 205 customers of a national retailer chain. The relative importance of product quality, service quality and contextual experience on customer perceived value and thus on customer preference and future intentions was measured using multiple regression. Also, the contribution of perceived value to preference and thus on future buying intention was also measured. Structural Equation Model (SEM) using Amos 4 was used to find the overall fitness of the model. It was found that product quality, service quality and contextual experience have a major influence on customer perceived value

English-Malayalam Cross-Lingual Information Retrieval – an Experience

This paper describes about an English-Malayalam Cross-Lingual Information Retrieval system. The system retrieves Malayalam documents in response to query given in English or Malayalam. Thus monolingual information retrieval is also supported in this system. Malayalam is one of the most prominent regional languages of Indian subcontinent. It is spoken by more than 37 million people and is the native language of Kerala state in India. Since we neither had any full-fledged online bilingual dictionary nor any parallel corpora to build the statistical lexicon, we used a bilingual dictionary developed in house for translation. Other language specific resources like Malayalam stemmer, Malayalam morphological root analyzer etc developed in house were used in this work