Marketing orientation of small Firms- a study with reference to Trivandrum district

The small business has attracted very little attention of the historians in the ancient times, or public mind inspite of the fact that its impact on the various civilisations has been phenominal. Even in recent times economists considered the small firms as inappropriate, obselate and anacronistic as it cannot assimilate the full potential of technological change in the production system. But today everybody agrees that the small business has a definite role in shaping the human destiny and enhancing the quality of life in any society. In a developing country like India small firms are necessary to generate employment for millions, high standared of personal choice to consumers, provide competition and act as a check to monopoly power; further the small firms provide an important source of innovation and in turn it paves the way for entrepreneur development in the society. In many countries the small enterprises played a significant role in the growth and development of their economic system. Italy and Japan are quoted as classic examples . In India, too, with the abundance of labour and scarce capital resources small firms have been promoted and protected by the government. But one must say that the small firm owners/managers in India have been shy in developing a market orientation in themeselves. Due to this many firms failed and closed. The alarming rate of sickness among the small firms in India may be attributed to the lack of market driven/customer orientation approach among the owner/managers of small business. So the study on the market oreintation of the small firms has never been in the mind of marketing experts and academicians. Thus, an attempt is made to enquire into them systematically and scientifically. For the study, Trivandrum district in Kerala has been selected. The data for the study has been collected by the help of a schedule which has been prepared after consulting the relevant literature and after consultation with experts in the field, academicians and practising managers.

Ecobiology of helminth parasites of finfishes and shellfishes of Cochin waters with special reference to Digenetic trematodes

The great number of parasitic species of marine and brackishwater animals that have been described indicates that parasites play an important part in the ecology of the oceans and brackishwaters. Jnspite of their importance, marine and brackish parasites are probably the least known group of organisms. Considering the large number of marine and brackishwater hosts, especially in the tropics, it is no exaggeration to say that the description of marine and brackishwater parasites has hardly begun (Rohde, 1982). With this view in mind, an attempt has been made to study the ecobiology of the helminth parasites of finfishes and shellfishes of eochin waters with special reference to digenetic trematodes. The work is broadly divided into three chapters, Chapter 1 consists of a description of the study area, prevalence of infection and concurrent infections with helminth parasites, seasonal variation, host specificity> and zoogeography of digenetic trematodes; Chapter II deals with the systematics of digenetic trematodes; and Chapter III deals with studies on larval trematodes from molluscs and crustacea, adult from a molluscan host, life-cycle, biology and histopathology

Web Presence Of The Engineering College Libraries In Kerala: An Analysis Of Content

Websites of academic institutions are the prime source of information about the institution. Libraries, being the main provider of information for the academics, need to be represented in the respective homepages with due importance. Keeping this in mind, this study is an attempt to understand and analyze the presence and presentation of libraries of Engineering Colleges (EC) in Kerala in their respective websites. On the basis of the reviewed literature and an observation of libraries of nationally important institutions imparting technical education in India, a set of criteria were developed for analyzing the websites/web pages. Based on this an extensive survcy of the websites of ECs were done. The collected data was then analyzed using Microsoft Excel. The library websites were then ranked on the basis of this analysis. It was observed that majority of the websites of ECs in Kerala have least representation of their respective libraries. Another important observation is that even the highest scoring libraries satisfy only half of the criteria listed for analysis.

Investigations on Nonlinear and Radiative Properties of Certain Phatonic Materials

Light in its physical and philosophical sense has captured the imagination of human mind right from the dawn of civilization. The invention of lasers in the 60’s caused a renaissance in the field of optics. This intense, monochromatic, highly directional radiation created new frontiers in science and technology. The strong oscillating electric field of laser radiation creates a. polarisation response that is nonlinear in character in the medium through which it passes and the medium acts as a new source of optical field with alternate properties. It was in this context, that the field of optoelectronics which encompasses the generation, modulation, transmission etc. of optical radiation has gained tremendous importance. Organic molecules and polymeric systems have emerged as a class of promising materials of optoelectronics because they offer the flexibility, both at the molecular and bulk levels, to optimize the nonlinearity and other suitable properties for device applications. Organic nonlinear optical media, which yield large third-order nonlinearities, have been widely studied to develop optical devices like high speed switches, optical limiters etc. Transparent polymeric materials have found one of their most promising applicationsin lasers, in which they can be used as active elements with suitable laser dyes doped in it. The solid-matrix dye lasers make possible combination of the advantages of solid state lasers with the possibility of tuning the radiation over a broad spectral range. The polymeric matrices impregnated with organic dyes have not yet widely used because of the low resistance of the polymeric matrices to laser damage, their low dye photostability, and low dye stability over longer time of operation and storage. In this thesis we investigate the nonlinear and radiative properties of certain organic materials and doped polymeric matrix and their possible role in device development

Algal Blooms and Associated Bacteria along the Southwest Coast of India

It is essential to understand how the distribution and composition of microalgae as well as dynamics of HABs in economically important shelf seas relate to the particular physico-chemical and biological properties of the water column in which they live. In view of the importance of southwest coast of India, which is considered as one of the most biologically productive areas in the world, regular monitoring of distribution and abundance of microalgae is important. The present work is concentrated on the estuarine and coastal open sea stations along the southwest coast of India. In order to get further insights into the abiotic factors governing bloom dynamics, the physicochemical parameters that regulated three particular bloom events during this period were studied. Bearing in mind the role of bacterial fauna associated with algal blooms as a biological factor in regulating its dynamics, isolation of bacteria associated with the algal blooms, their identification, enumeration, and ability to produce extracellular enzymes have been duly incorporated into this study