Management of Newspaper Industry in Kerala with Special Reference to Marketing

The general objective of the study is to examine in depth the organisation and management practices of newspaper industry in Kerala with particular reference to the marketing aspects, with a View to suggesting measures for improving the economics and the managerial efficiency of the industry. The detailed investigation into the management aspects of the industry is done with particular reference to the two most popular Malayalam dailies in Kerala, namely, the Malayala Manorama and the Mathrubhumi. The purposeful selection of these two papers for the study is amply justified as these two dailies together account for about 80 percent of the total circulation of the newspapers in Kerala. Technically speaking, both these papers are owned by organisations registered as public limited companies and are, to a large extent professionally managed. The Malayala Manorama, though a public limited company in principle, functions, however, more or less as a private company or a family concern. These two papers therefore provide a scope for studying the management of newspaper industry practically under two different organisational set up, namely private limited company and public limited company The study has been divided into eight chapters. Chapter-I spells out an introduction about the newspaper industry and its unique features.Chapter-II, deals with a review of literature, objective, scope, methodology and limitations of the study. Chapter-III deals with origin, growth and status of newspaper industry. Chapter—IV examines the cost, revenue and profitability of the Malayala Manorama and Mathrubhumi. Chapter-V deals with the Organisation and Management. Chapter-VI examines the Marketing Management of Newspapers. Chapter-VII deals with the Marketing Strategy and Performance of Malayala Manorama and Mathrubhumi: An Assessment. Chapter-VIII presents the main findings of the study.

Benthic ecology of selected prawn culture fields and ponds near Cochin

The thesis on the"Benthic ecology of selected prawn culture fields and ponds near Cochin” was taken up with a view to provide information on the qualitative and quantitative distribution of benthos and their relationships to prawnproduction of different culture ecosystems and to the physico-chemical parameters influencing their production. A two-year observation was carried out in nine selected prawn culture systems including perennial ponds (stations 1 to 4) seasonal fields (stations 5 to 7) and contiguous canals (stations 8 and 9) during December 1988 to November 1989. All macro- and meiobenthic organisms contributing to the faua were identified and their abundance, distribution, diversity, biomass and trophic relationships between benthos and prawns were studied. The environmental variables studied were temperature pH, salinity, dissolved oxygen, alkalinity, nitrite-nitrogen, nitrate-nitrogen, amonianitrogen, phosphate and silicate of bottom water and organic carbon and texture of the soil The thesis is presented in 4 Chapters. Chapter I presents an’ INTRODUCTION to the topic of study and a review of relevant works to bring an awareness to the present status of research in benthos and benthic ecology. Chapter 11, MATERIALS AND MTHODS, includes the techniques of sampling, preservation of samples and methods of analyses of various physico-chemical factors and area covered under the study is also given in this chapter. Chapter III, HYDROGRAPHY deals with the results of investigation and discussion onthe physico-chemical parameters of water and Chapter IV, SEDIMENT covers the sedimentoloical characteristics of the different culture systems followed by a detailed discussion. Chapter V, BOTTOM FAUNA presents an account on the various aspects of benthos and benthic ecology and the details of prawn production. A discussion on the overall assessment of interrelations between abiotic and biotic factors is given in Chapter VI, DISCUSSION. A critical evaluation of the implication of benthic production on prawn production under culture conditions and trophic relationships are also included in this chapter. An executive SUMMARY of the observations made during this study is presented in the final section of the thesis .

Materials management in state transport undertakings in india with special reference to kerala state road transport corporation

Scientific studies on the materials management systems and practices actually followed in various organizations in India are rather limited. This is particularly true with respect to service industries. In this context ,the present study on the “materials management in state transport undertakings in India, with special reference to kerala state road corporation” assumes particular significance . This study, examines critically, the prevailing set up, procedures and practices of materials management in the Kerala state road transport corporation and compares them with the prevailing practices in other similar state transport undertakings. It indicates several areas for improvement with respect to the organization, materials planning, purchasing, store keeping and other aspects. It also seeks to develop a comprehensive inventory control system for KSRTC.