Role of social pressure as a key contributor of materialism and related status consumption

“At resale stores I have seen brand new clothes with original price tag still hanging from the sleeve. Some children have so many toys that they stay frustrated, not knowing which one to pick up for their next amusement. Presumably sensible adults trade in perfectly good cars just to have something shinier and newer. Didn’t us once live productive normal lives, without all these gadgets” [Cunningham (2005)]. During late eighties, nearly forty four percent of the participants, who took part in a consumer survey conducted in the US, responded positively to the question “My closets are filled with still 2 unopened items” [Faber and O’Guinn (1988)]. Reading such excerpts does not greatly surprise us anymore; as such reports have become common now. For many people shopping has moved beyond something that caters to their needs and wants and has become a hobby [Cunningham (2005)], an activity that they engage in to satisfy their hedonistic or pleasure-seeking goals [Ramnathan and Menon(2006), O’Cass and McEween (2004), Faber and O’Guinn (1989)]. Others look at their new possession as something that fills a void in their lives [Belk (1985), Diener et al. (1993)].

The diagnosis of severe thunderstorms with high-resolution WRF model

Thunderstorm, resulting from vigorous convective activity, is one of the most spectacular weather phenomena in the atmosphere. A common feature of the weather during the pre-monsoon season over the Indo-Gangetic Plain and northeast India is the outburst of severe local convective storms, commonly known as ‘Nor’westers’(as they move from northwest to southeast). The severe thunderstorms associated with thunder, squall lines, lightning and hail cause extensive losses in agricultural, damage to structure and also loss of life. In this paper, sensitivity experiments have been conducted with the Non-hydrostatic Mesoscale Model (NMM) to test the impact of three microphysical schemes in capturing the severe thunderstorm event occurred over Kolkata on 15 May 2009. The results show that the WRF-NMM model with Ferrier microphysical scheme appears to reproduce the cloud and precipitation processes more realistically than other schemes. Also, we have made an attempt to diagnose four severe thunderstorms that occurred during pre-monsoon seasons of 2006, 2007 and 2008 through the simulated radar reflectivity fields from NMM model with Ferrier microphysics scheme and validated the model results with Kolkata Doppler Weather Radar (DWR) observations. Composite radar reflectivity simulated by WRF-NMM model clearly shows the severe thunderstorm movement as observed by DWR imageries, but failed to capture the intensity as in observations. The results of these analyses demonstrated the capability of high resolution WRF-NMM model in the simulation of severe thunderstorm events and determined that the 3 km model improve upon current abilities when it comes to simulating severe thunderstorms over east Indian region