Developing a Theoretical Framework for a Study on the Impact of Advertising Credibility of Consumer Healthcare Products

The tough competition in the global and national markets and new trends in consumerism resulted in an increase in the volume of advertisements. Sometimes advertisers are successful in achieving their intended objectives with a particular advertisement and sometimes they are not .These factors contributed a lot towards the decision making problems of advertising agencies with regard to the selection of appropriate advertising strategies and tactics. The tough competition and large volume of advertising make the consumers confused and this even created doubts in the minds of consumers about the genuineness and reliability of manufacturers and products. These factors caused a query regarding the active role of credibility element in advertising. The proposed study examines the effects of advertising credibility in consumer health care non durable product advertising on communication effect, purchase behavior and ad skepticism. This paper examines the need for the study of advertising credibility and reviews the advertising- consumer behaviour- credibility – healthcare theories which form a basis for the study. It identifies the different components and dimensions of advertising credibility and the importance of communication effect, purchase behavior and ad skepticism. It also studies the relevance of credibility in the consumer healthcare products advertising and suggests a Theoretical Framework for the proposed study

Employment Realm in Technical Education in Kerala-A Study on the Problem of Unemployment among Engineers

The The The The growing demandgrowing demandgrowing demandgrowing demandgrowing demandgrowing demandgrowing demandgrowing demandgrowing demandgrowing demandgrowing demandgrowing demandgrowing demand for the expansion of for the expansion of for the expansion of for the expansion of for the expansion of for the expansion of for the expansion of for the expansion of for the expansion of for the expansion of for the expansion of for the expansion of for the expansion of for the expansion of for the expansion of for the expansion of for the expansion of for the expansion of for the expansion of for the expansion of for the expansion of the the the the publicly funded system publicly funded system publicly funded system publicly funded system publicly funded system publicly funded system publicly funded system publicly funded system publicly funded system publicly funded system publicly funded system publicly funded system publicly funded system publicly funded system publicly funded system publicly funded system publicly funded system publicly funded system publicly funded system publicly funded system publicly funded system publicly funded system publicly funded system of education as merit and free goodof education as merit and free goodof education as merit and free goodof education as merit and free goodof education as merit and free goodof education as merit and free goodof education as merit and free goodof education as merit and free goodof education as merit and free goodof education as merit and free goodof education as merit and free goodof education as merit and free goodof education as merit and free goodof education as merit and free goodof education as merit and free goodof education as merit and free goodof education as merit and free goodof education as merit and free goodof education as merit and free goodof education as merit and free goodof education as merit and free goodof education as merit and free goodof education as merit and free goodof education as merit and free goodof education as merit and free goodof education as merit and free goodof education as merit and free goodof education as merit and free goodof education as merit and free goodof education as merit and free goodof education as merit and free goodof education as merit and free goodof education as merit and free goods emphasized emphasized emphasized emphasized emphasized emphasized emphasized emphasized emphasized emphasized on large allocation large allocation large allocation large allocation large allocation large allocation large allocation large allocation large allocation large allocation large allocation large allocation large allocation large allocation large allocation large allocation large allocation of funds on of funds on of funds on of funds on of funds on of funds on of funds on of funds on of funds on of funds on of funds for promoting educationfor promoting educationfor promoting educationfor promoting educationfor promoting educationfor promoting educationfor promoting educationfor promoting educationfor promoting educationfor promoting educationfor promoting educationfor promoting educationfor promoting educationfor promoting educationfor promoting educationfor promoting educationfor promoting educationfor promoting educationfor promoting educationfor promoting educationfor promoting educationfor promoting education. Compared to . Compared to . Compared to . Compared to . Compared to . Compared to . Compared to . Compared to . Compared to . Compared to . Compared to . Compared to . Compared to the rest of Indiathe rest of Indiathe rest of Indiathe rest of Indiathe rest of Indiathe rest of Indiathe rest of Indiathe rest of Indiathe rest of Indiathe rest of Indiathe rest of Indiathe rest of Indiathe rest of Indiathe rest of Indiathe rest of Indiathe rest of Indiathe rest of India, Kerala is far ahead , Kerala is far ahead , Kerala is far ahead , Kerala is far ahead , Kerala is far ahead , Kerala is far ahead , Kerala is far ahead , Kerala is far ahead , Kerala is far ahead , Kerala is far ahead , Kerala is far ahead , Kerala is far ahead , Kerala is far ahead , Kerala is far ahead , Kerala is far ahead , Kerala is far ahead , Kerala is far ahead , Kerala is far ahead , Kerala is far ahead , Kerala is far ahead in this respect in this respect in this respect in this respect in this respect in this respect in this respect in this respect in this respect in this respect in this respect in this respect in this respect in this respect in this respect in this respect primarily because of the eprimarily because of the eprimarily because of the eprimarily because of the eprimarily because of the eprimarily because of the eprimarily because of the eprimarily because of the eprimarily because of the eprimarily because of the eprimarily because of the eprimarily because of the eprimarily because of the eprimarily because of the eprimarily because of the eprimarily because of the eprimarily because of the eprimarily because of the eprimarily because of the eprimarily because of the eprimarily because of the eprimarily because of the eprimarily because of the eprimarily because of the eprimarily because of the earlierarlierarlierarlierarlierarlier political and social political and social political and social political and social political and social political and social political and social political and social political and social political and social political and social political and social political and social political and social political and social political and social political and social political and social political and social political and social political and social compulsions ofcompulsions ofcompulsions ofcompulsions ofcompulsions ofcompulsions ofcompulsions ofcompulsions ofcompulsions ofcompulsions ofcompulsions ofcompulsions ofcompulsions of the state. The prethe state. The prethe state. The prethe state. The prethe state. The prethe state. The prethe state. The prethe state. The prethe state. The prethe state. The prethe state. The prethe state. The prethe state. The prethe state. The prethe state. The prethe state. The prethe state. The prethe state. The presumption of sumption of sumption of sumption of sumption of sumption of sumption of sumption of sumption of sumption of sumption of assured assured assured assured assured assured assured assured and guaranteed and guaranteed and guaranteed and guaranteed and guaranteed and guaranteed and guaranteed and guaranteed and guaranteed and guaranteed and guaranteed and guaranteed and guaranteed and guaranteed and guaranteed employment in employment in employment in employment in employment in employment in employment in employment in employment in employment in employment in employment in the Middle East the Middle East the Middle East the Middle East the Middle East the Middle East the Middle East the Middle East the Middle East the Middle East the Middle East the Middle East the Middle East the Middle East the Middle East the Middle East and also in other and also in other and also in other and also in other and also in other and also in other and also in other and also in other and also in other and also in other and also in other and also in other and also in other and also in other and also in other and also in other and also in other and also in other countries increased furthecountries increased furthecountries increased furthecountries increased furthecountries increased furthecountries increased furthecountries increased furthecountries increased furthecountries increased furthecountries increased furthecountries increased furthecountries increased furthecountries increased furthecountries increased furthecountries increased furthecountries increased furthecountries increased furthecountries increased furthecountries increased furthecountries increased furthecountries increased furthecountries increased furthecountries increased furthecountries increased furthecountries increased further the scope of higher educationthe scope of higher educationthe scope of higher educationthe scope of higher educationthe scope of higher educationthe scope of higher educationthe scope of higher educationthe scope of higher educationthe scope of higher educationthe scope of higher educationthe scope of higher educationthe scope of higher educationthe scope of higher educationthe scope of higher educationthe scope of higher educationthe scope of higher educationthe scope of higher educationthe scope of higher educationthe scope of higher educationthe scope of higher educationthe scope of higher educationthe scope of higher educationthe scope of higher educationthe scope of higher educationthe scope of higher educationthe scope of higher educationthe scope of higher educationthe scope of higher education in KeralaKeralaKeralaKeralaKeralaKerala, particularparticularparticularparticularparticularparticularparticularparticularparticularparticularly the technical educationthe technical educationthe technical educationthe technical educationthe technical educationthe technical educationthe technical educationthe technical educationthe technical educationthe technical educationthe technical educationthe technical educationthe technical educationthe technical educationthe technical educationthe technical educationthe technical educationthe technical educationthe