Economic Impacts Of Air Pollution on Human Health and Property Values

The objectives of the present study are to provide a systematic descriptive documentation of the nature of air pollution of the Cochin industrial agglomeration, estimate the willingness to pay for morbidity reduction due to air pollution in observed and hypothetical markets and to estimate the value of welfare loss in the purchase of property due to reduced air quality. This study is an attempt to examine economic impacts of air pollution on the human health and property values in the industrial capital of Kerala. The process of industrialization in Kerala and the increase in air pollution created damages to human, natural and economic resources in the state. The study documents the extent of air pollution and applied econometric approaches to estimate economic impacts of air pollution on human health and property values. The Important sources of air pollution identified in Cochin are emissions from industries and automobiles.

Environmental Impacts of Chromated Copper Arsenate (CCA) Treated Rubber Wood for Aquatic Applications

Faculty of Marine Sciences, Cochin University of Science and Technology

The Effect of Sales Promotion on Consumer Based Brand Equity

The study was an attempt to find out the effect of Sales Promotion,Price and Premium Promotion,on Consumer Based Brand Equity.The dimensions of consumer Based Brand Equity under study were Brand Awareness and Associations,Perceived Quality and Brand Loyalty.The Product categories under study were Convenience Products,shopping Products and Specialty Products and the product classes taken were Toothpastes,Colour Television and Athletic Shoes.The brands under study were Convenience Products-Anchor,Closeup,Colgate and Dabur:Shopping products-LG,Onida,Samsung and Sony and Specialty Products-Action,Adidas,Nike and Reebok.The primary objective of the study was to examine the effect of Sales Promotion,Price and Premium Promotion,on Consumer Based Brand Equity(CBBE)

Impacts of Climate variability on Agriculture in Kerala

The study revealed that southwest monsoon rainfall in Kerala has been declining while increasing in post monsoon season. The annual rainfall exhibits a cyclic trend of 40-60 years, with a significant decline in recent decades. The intensity of climatological droughts was increasing across the State of Kerala through it falls under heavy rainfall zone due to unimodal rainfall pattern. The moisture index across the State of Kerala was moving from B4 to B3 humid, indicating that the State was moving from wetness to dryness within the humid climate.The study confirms that a warming Kerala is real as maximum, minimum and mean temperatures and temperature ranges are increasing. The rate of increase in maximum temperature was high (1.46°C) across the high ranges, followed by the coastal belt (1.09°C) of Kerala while the rate of increase was relatively marginal (0.25°C) across the midlands. The rate of increase in temperature across the high ranges is probably high because of deforestation. It indicates that the highranges and coastal belts in Kerala are vulnerable to global warming and climate change when compared to midlands.Interestingly, the trend in annual rainfall is increasing at Pampadumpara (Idukki), while declining at Ambalavayal across the highranges. In the case of maximum temperature, it was showing increasing trend at Pampadumpara while declining trend at Ambalavayal. In the case of minimum temperature it is declining at Pampadumpara while increasing in Ambalavalal.The paddy productivity in Kerala during kharif / virippu is unlikely to decline due to increasing temperature on the basis of long term climate change, but likely to decline to a considerable extent due to prolonged monsoon season, followed by unusual summer rains as noticed in 2007-08 and 2010-11.All the plantation crops under study are vulnerable to climate variability such as floods and droughts rather than long term changes in temperature and rainfall.

Coastal regulation zone rules in coastal panchayats (villages) of Kerala, India vis-a` -vis socio-economic impacts from the recently introduced peoples’ participatory program for local self-governance and sustainable development

Coastal Regulation Zone (CRZ) notification was issued by the Ministry of Environment and Forest of Government of India in February 1991 as a part of the Environmental Protection Act of 1986 to protect the coast from eroding and to preserve its natural resources. The initial notification did not distinguish the variability and diversity of various coastal states before enforcing it on the various states and Union Territories. Impact assessments were not carried out to assess its impact on socio-economic life of the coastal population. For the very same reason, it was unnoticed or rather ignored till 1994 when the Supreme Court of India made a land mark judgment on the fate of the coastal aquaculture which by then had established as an economically successful industry in many South Indian States. Coastal aquaculture in its modern form was a prohibited activity within CRZ. Lately, only various stakeholders of the coast realized the real impact of the CRZ rules on their property rights andbusiness. To overcome the initial drawbacks several amendments were made in the regulation to suit regional needs. In 1995, another great transformation took place in the State of Kerala as a part of the reorganization of the local self government institutions into a decentralized three tier system called ‘‘Panchayathi Raj System’’. In 1997, the state government also decided to transfer the power with the required budget outlay to the grass root level panchayats (villages) and municipalities to plan and implement the various projects in their localities with the full participation of the local people by constituting Grama Sabhas (Peoples’ Forum). It is called the ‘‘Peoples’ Planning Campaign’’(Peoples’ Participatory Programme—PPP for Local Level Self-Governance). The management of all the resources including the local natural resources was largely decentralized to the level of local communities and villages. Integrated, sustainable coastal zone management has become the concern of the local population. The paper assesses the socio-economic impact of the centrally enforced CRZ and the state sponsored PPP on the coastal community in Kerala and suggests measures to improve the system and living standards of the coastal people within the framework of CRZ.