Journal Productivity in Fishery Science - An Informetric Analysis

This thesis Entitled Journal productivity in fishery science an informetric analysis.The analyses and formulating results of the study, the format of the thesis was determined. The thesis is divided into different chapters mentioned below. Chapter 1 gives an overview on the topic of research. Introduction gives the relevance of topic, define the problem, objectives of the study, hypothesis, methods of data collection, analysis and layout of the thesis. Chapter 2 provides a detailed account of the subject Fishery science and its development. A comprehensive outline is given along with definition, scope, classification, development and sources of information.Method of study used in this research and its literature review form the content of this chapter. Chapter 4 Details of the method adopted for collecting samples for the study, data collection and organization of the data are given. The methods are based on availability of data, period and objectives of the research undertaken.The description, analyses and the results of the study are covered in this chapter.

Structure of marketing channels of selected manufacturing industries in Kerala

The study evolved from the basic premise that the existing distribution structure is not adequate or adaptive to meet the needs of the expanding manufacturing sector and the emerging mass market. The hypothised causes of the problem are the following: marketing channels are not used for strategy differentiation by manufacturers: there are too many intermediaries in the channels; the distributive institutions are not adaptive; and there is very little control over the flow of products through the channels. These assumptions about the causes of the problem have been translated into specific hypotheses and tested with data. Empirical analysis, while supporting some of these hypotheses, challenges certain widely held notions. The ensuing summary presents the important findings, in the sequence in which they are discussed in the study.