Significance Of Product Type And Brand In The Purchasing Behaviour Of Cattle Feeds: An Empirical Study In Kerala

Cattle feed industry is a major segment of animal feed industry. This industry is gradually evolving into an organized sector and the feed manufactures are increasingly using modern and sophisticated methods that seek to incorporate best global practices. This industry has got high potential for growth in India, given the fact that the country is the world’s leading producer of milk and its production is expected to grow at a compounded annual growth rate of 4 per cent. Besides, the concept of branded cattle feed as a packaged commodity is fast gaining popularity in rural India. There can be a positive change in the demand for cattle feed because of factors like (i) shrinkage of open land for cattle grazing, urbanization and resultant shortage of conventionally used cattle feeds, and (ii) introduction of high yield cattle requires specialized feeds. Earlier research studies done by the present authors have revealed the significant growth prospects of the branded cattle feed industry, the feed consumption pattern and the relatively high share of branded feeds, feed consumption pattern based on product types (like, pellet and mash), composition of cattle feed market and the relatively large shares of Kerala Feeds Ltd. (KFL) and Kerala Solvent Extractions Ltd. (KSE) brands, the major factors influencing the purchasing decisions etc. As a continuation of the earlier studies, this study makes a closer look into the significance of product types in the buyer behavior, level of awareness about the brand and its implications on purchasing decisions, and the brandshifting behavior and its determinants

Studies on the Bioactive Natural Antioxidants From Oilseeds

Antioxidants are substances that when present at low concentrations compared to that of an oxidisable substrate significantly delays or inhibits oxidation of that substrate in food products or in living systems. Antioxidants are either endogenous to the body or derived from the diet. Several types of synthetic antioxidants like BHT, BHA, TBHQ etc. are also used in the food industry. However, findings and subsequent publicity has fostered significant consumer resistance to the use of synthetic food additives as antioxidants, colourants etc. and therefore food industry is in search of potential natural antioxidants from edible sources.The major dietary sources of antioxidant phytochemicals are cereals, legumes, fruits, vegetables, oilseeds, beverages, spices and herbs. In the present study, we have focused on rice bran and its byproducts. Rice is one of the oldest of food crops and has been a staple food in India from very ancient times. It is also the staple food for about 60% of the world's population. Rice bran is a byproduct of the rice milling industry and is a potential commercial source of a healthy edible oil viz. rice bran oil and a variety of bio-active phytochemicals.Defatted rice bran (DRB), a byproduct of rice bran oil extraction, is also a good source of insoluble dietary fiber, protein, phytic acid, inosito I, vitamin B and a variety of other phytochemicals. Though the antioxidant potential of DRB has been demonstrated, it still remained a relatively unexplored source material, which demanded further investigation especially with regard to its detailed phytochemical profile leading to practical application. The focus of the present investigation therefore has been on DRB primarily to establish its phytochemical status and feasibility of using it as a source of bio-active phytochemicals and natural antioxidants leading to value addition of DRB otherwise used as cattle feed. To gain a better understanding of the value of rice bran as a source of phytochemicals, five popular rice varieties of the region viz. PTB 50, PTB 39, PTB 38, JA Y A, and MO 10 and a wild variety (oryza nivara) that is mainly used for medicinal applications in traditional ayurvedic system were characterized along with commercial samples of rice bran. The present study also explains the feasibility of a process for the extraction, enrichment, and isolation of antioxidant compounds from DRB. The antioxidant potential of the extracts were evaluated both in bulk oils and in food relevant model emulsions, using standard in vitro models. Radical scavenging effects, indicative of possible biological effects, were also evaluated.

Biochemical and Biotechnological investigations on the water-fern Salvinia molesta Mitchell

The present work is focussed mainly on the utilization of this weed-biomass on a biochemical and biotechnological basis. Before designing scientific and systematic utilization of any given biomass, the detailed analysis of its chemical componets is essential. Hence, as the preliminary part of the experimental works, samples of Salvinia were analysed for its chemical constituents.Before designing scientific and systematic utilization of any given biomass, the detailed analysis of its chemical componets is essential .The composition of the substrate contributes much to the nutritive value of mushrooms. Hence, alterations in the nutritive value of mushrooms (in terms of total carbohydrates, proteins, lipids and minerals) in response to Salvinia as substrate were analyzed.Substrate after mushroom harvest (spent substrate) can be utilized for various purposes such as cattle feed, as a source of degradative enzymes, as a substrate for other mushrooms and as garden manure. But studies are limited with regard to the utilization of Pleurotus spent substrate as garden manure. So the value of spent substrate as an organic supplement and its multidimensional impacts on soil chemical status, soil microbial population dynamics and plant growth (Amhurium andreanum) were carried out.Major findings of this work have got much relevance in designing measures to utilize different types of plant biomass, especially aquatic weeds, with the aid of a powerful biological tool, the lignocellulolytic fungus, Pleurorus

Nutritional responses in Indian white shrimp Fenneropenaeus indicus to varying protein: energy combinations in compounded artificial feeds

Department of Marine Biology, Microbiology and Biochemistry, Cochin University of Science and Technology

Single-Feed Dual-Band Circularly Polarised Microstrip Antenna

A novel technique for obtaining dual-hand circular polarization (CP) radiation of a single-feed circular microstrip antenna in proposed and demonstrated. By embedding two pain of arc shaped slots of proper lengths close to the boundary of a circular patch, and protruding one of the arc-shaped slots with a narrow slit, the circular microstrip antenna can perform dual-hand CP radiation using a single probe feed. Details of the antenna design

A Strip-Loaded Feed-Horn Antenna

Design and development of a new feed -horn antenna with low sidelobe levels is reported . The E-walls of this antenna are fabricated with low -loss dielectric substrate , periodicallyloaded with thin conducting strips . The antenna is found to be simulating the radiation characteristics of metallic Corrugated horns . This can be an ideal substitute for metallic Corrugated horns with added advantages like light -weight and low production cost

Single-feed dual-frequency dual-polarized slotted square microstrip antenna

A novel dual frequency dual-polarized square microstrip patch antenna embedded with a slot is presented. The proposed antenna offers tunability of the frequency ratio between the two frequencies by adjusting the slot dimensions. This configuration also provides a size reduction up to -51 and 35% for the two modes as compared to a square micro strip patch antenna

Wide Band Rectangular Microstrip Antenna using Symmetric T-shaped Feed

Bandwidth enhancement of a rectangular microstrip antenna using a T-shaped microstrip feed is explored in this paper. A 2:1 VSWR impedance bandwidth of 23% is achieved by employing this technique. The far-field patterns are stable across the pass band. The proposed antenna can be used conveniently in broadband communications

A Wideband Rectangular Microstrip Antenna Using an Asymmetric t-shaped Feed

An electromagnetically coupled T-shaped microstrip feed used to enhance the impedance bandwidth of a rectangular microstrip antenna is reported. The proposed antenna offers a 2:1 VSWR bandwidth of -36% with an increase in gain of 0.8 dB

Wideband Oylindrioal Dielectric Resonator Antenna Excited Using an L-strip Feed

A broadband cylindrical dielectric resonator antenna (DRA) energized with an L-strip feed is presented The novel exciting technique achieves a 2:1 VSWR bandwidth of 18%. The variation of bandwidth for different feed parameters is also studied

Wideband Microstrip Antenna Using Hook-Shaped Feed

In this paper, we introduce a novel feeding technique for bandwidth enhancement of a rectangular microstrip antenna This antenna offers an impedance bandwidth of 22% without degrading the effciencv. The effect of the feed parameters upon patch characteristics such as resonant frequency, impedance bandwidth, and radiation pattern are studied in detail. The experimental results are verified using the FDTD results

Corrugated Flanged Horn Feed for Offset Paraboloidal Reflectors

A technique for improving the coupling between a feed horn and reflector by using corrugated metallic flanges is presented. Experimental data for flanges of varying parameters are given and theoretical explanation is supplemented

A Circularly Polarized Corrugated Flanged Feed Horn

Design and development of a circularly polarized and matched H-plane sectorial horn antenna have been reported By proper trimming of the flange parameters any desired polarization can be obtained from the horn

A Strip-Loaded Feed-Horn antenna

Design and development of a new feed -horn antenna with low sidelobe levels is reported . The E-walls of this antenna are fabricated with low -loss dielectric substrate , periodically loaded with thin conducting strips . The antenna is found to be simulating the radiation characteristics of metallic corrugated horns . This can be an ideal substitute for metallic corrugated horns with added advantages like light -weight and low production cost.

A Strip-Loaded Feed-Horn antenna

Design and development of a new feed -horn antenna with low sidelobe levels is reported . The E-walls of this antenna are fabricated with low -loss dielectric substrate , periodically loaded with thin conducting strips . The antenna is found to be simulating the radiation characteristics of metallic corrugated horns . This can be an ideal substitute for metallic corrugated horns with added advantages like light -weight and low production cost.