Hydrogeological, Geophysical And Geochemical Studies In Parts Of Coastal And Midland Areas, Central Kerala - A Gis Approach

The present study deals with the different hydrogeological characteristics of the coastal region of central Kerala and a comparative analysis with corresponding hard rock terrain. The coastal regions lie in areas where the aquifer systems discharge groundwater ultimately into the sea. Groundwater development in such regions will require a precise understanding of the complex mechanism of the saline and fresh water relationship, so that the withdrawals are so regulated as to avoid situations leading to upcoming of the saline groundwater bodies as also to prevent migration of sea water ingress further inland. Coastal tracts of Kerala are formed by several drainage systems. Thick pile of semi-consolidated and consolidated sediments from Tertiary to Recent age underlies it. These sediments comprise phreatic and confined aquifer systems. The corresponding hard rock terrain is encountered with laterites and underlined by the Precambrian metamorphic rocks. Supply of water from hard rock terrain is rather limited. This may be due to the small pore size, low degree of interconnectivity and low extent of weathering of the country rocks. The groundwater storage is mostly controlled by the thickness and hydrological properties of the weathered zone and the aquifer geometry. The over exploitation of groundwater, beyond the ‘safe yield’ limit, cause undesirable effects like continuous reduction in groundwater levels, reduction in river flows, reduction in wetland surface, degradation of groundwater quality and many other environmental problems like drought, famine etc.

Cumulative Approach to Customer Satisfaction with Respect to Compact Segment Car Users

Earlier studies on measurement of customer satisfaction are based on either transaction specific or overall approaches. The transaction specific approach evaluates customer satisfaction with single components in the whole purchase process but the overall satisfaction was based on all the encounters or experiences to the customer throughout the purchase process. Consumers will comment on particular events of their purchase process when asked about transaction-specific satisfaction and they will comment their overall impression and general experiences in overall satisfaction (Bitner & Hubbert 1994) Through a critical review on the literature, it has been identified a new approaches to customer satisfaction, say, cumulative approaches that can be more useful than overall and transaction specific approaches for strategic decision making (Fornell et al 1996). The cumulative approach to customer satisfaction doesn’t study earlier due to the difficulty in operationalization of the concept. But the influencers of customer satisfaction are context specific and the prevailing models doesn’t give the sources of variations in the satisfaction, the importance of cumulative approaches to customer satisfaction has emerges that lights to a new research. The current study has focused to explore the influencers of overall customer satisfaction to form individual elements that can be used to identify the cumulative customer satisfaction.