Marketing of Library Services in an Academic Environment

Marketing of information services is now an important goal of librarians all over the ~orld t? attract mor~ users to the libr~ry. thereby promoting user satisfaction. Marketing IS considered ~s ~n Integr~1 part of libraries and information centres mainly due to the developments In information t.echnology, information explosion, and declining library budgets. Kotler defines marketing as the "analysis, planning, implementation and control o~ carefully formulated programs designed to bring about voluntary exchanges of values WIth target markets fo~ the ~~rpos~ of~chievingorganizational objectives". Organizations suc.h as museums, unrversittes, libraries, and charities need to market their causes and their products to gain. political and social support as well as economic support (Kotler, 1995). In the marketing world people are now migrating from the traditional Four P ~lodelto th~ S~VE mode! (Alt~ns~n, 2013). According to the SAVE model, marketing III an orgarusanon must grve pnonty to 'Solutions' instead of the features or functions of~he.'Product" Similarily it is to focus on 'Access', instead of ,Place'; 'Value' instead of Price" so that the benefits are more stressed, rather than production costs. Instead of :Proliloti.on', marketi~g has. to conc~ntrate on 'Educating' the customers, providing lJlfo~mahol~ about t~eJr specific req~lrements, instead of relying on advertising, public rel~tlons, direct selling etc. From a library point ofview, to ensure maximum utilization of library ~ervices there is an increasing need for definite marketing plans to exploit the techn.ologlcal dcvelop",len~s so ~s to entice the users. By anticipating their changing needs and ~y co.mmulllcatl~g WIth them it should be possible to devise strategies to present various library services and products in a perceptive style.

On Chaos and Fractals in General Topological Spaces

The present study on chaos and fractals in general topological spaces. Chaos theory originated with the work of Edward Lorenz. The phenomenon which changes order into disorder is known as chaos. Theory of fractals has its origin with the frame work of Benoit Mandelbrot in 1977. Fractals are irregular objects. In this study different properties of topological entropy in chaos spaces are studied, which also include hyper spaces. Topological entropy is a measures to determine the complexity of the space, and compare different chaos spaces. The concept of fractals can’t be extended to general topological space fast it involves Hausdorff dimensions. The relations between hausdorff dimension and packing dimension. Regular sets in Metric spaces using packing measures, regular sets were defined in IR” using Hausdorff measures. In this study some properties of self similar sets and partial self similar sets. We can associate a directed graph to each partial selfsimilar set. Dimension properties of partial self similar sets are studied using this graph. Introduce superself similar sets as a generalization of self similar sets and also prove that chaotic self similar self are dense in hyper space. The study concludes some relationships between different kinds of dimension and fractals. By defining regular sets through packing dimension in the same way as regular sets defined by K. Falconer through Hausdorff dimension, and different properties of regular sets also.