Significance Of Product Type And Brand In The Purchasing Behaviour Of Cattle Feeds: An Empirical Study In Kerala

Cattle feed industry is a major segment of animal feed industry. This industry is gradually evolving into an organized sector and the feed manufactures are increasingly using modern and sophisticated methods that seek to incorporate best global practices. This industry has got high potential for growth in India, given the fact that the country is the world’s leading producer of milk and its production is expected to grow at a compounded annual growth rate of 4 per cent. Besides, the concept of branded cattle feed as a packaged commodity is fast gaining popularity in rural India. There can be a positive change in the demand for cattle feed because of factors like (i) shrinkage of open land for cattle grazing, urbanization and resultant shortage of conventionally used cattle feeds, and (ii) introduction of high yield cattle requires specialized feeds. Earlier research studies done by the present authors have revealed the significant growth prospects of the branded cattle feed industry, the feed consumption pattern and the relatively high share of branded feeds, feed consumption pattern based on product types (like, pellet and mash), composition of cattle feed market and the relatively large shares of Kerala Feeds Ltd. (KFL) and Kerala Solvent Extractions Ltd. (KSE) brands, the major factors influencing the purchasing decisions etc. As a continuation of the earlier studies, this study makes a closer look into the significance of product types in the buyer behavior, level of awareness about the brand and its implications on purchasing decisions, and the brandshifting behavior and its determinants

Behaviour of REEs in a tropical estuary and adjacent continental shelf of southwest coast of India: Evidence from anomalies

The distribution and accumulation of the rare earth elements (REE) in the sediments of the Cochin Estuary and adjacent continental shelf were investigated. The rare earth elements like La, Ce, Pr, Nd, Sm, Eu, Gd, Tb, Dy, Ho, Er, Tm, Yb, Lu and the heavy metals like Mg, V, Cr, Mn, Fe, Cu, Zn, U, Th were analysed by using standard analytical methods. The Post-Archean Australian Shale composition was used to normalise the rare earth elements. It was found that the sediments were more enriched with the lighter rare earth elements than the heavier ones. The positive correlation between the concentrations of REE, Fe and Mn could explain the precipitation of oxyhydroxides in the study area. The factor analysis and correlation analysis suggest common sources of origin for the REEs. From the Ce-anomalies calculated, it was found that an oxic environment predominates in all stations except the station No. 2. The Eu-anomaly gave an idea that the origin of REEs may be from the feldspar. The parameters like total organic carbon, U/Th ratio, authigenic U, Cu/Zn, V/Cr ratios revealed the oxic environment and thus the depositional behaviour of REEs in the region

Corrosion Behaviour Of Brass In The Vembanad Estuary, India

Corrosion characteristics of brass panels were investigated in the Vembanad estuarine water (Cochin Harbor), India over a period of one year. The corrosion rate of brass samples during exposure was determined by gravimetric method and fouling on panels was assessed, exposure-wise, in terms of biomass. Corrosion products were identified by X-Ray diffraction. The results of the study were discussed in the light of the seawater characteristics