Marketing orientation of small Firms- a study with reference to Trivandrum district

The small business has attracted very little attention of the historians in the ancient times, or public mind inspite of the fact that its impact on the various civilisations has been phenominal. Even in recent times economists considered the small firms as inappropriate, obselate and anacronistic as it cannot assimilate the full potential of technological change in the production system. But today everybody agrees that the small business has a definite role in shaping the human destiny and enhancing the quality of life in any society. In a developing country like India small firms are necessary to generate employment for millions, high standared of personal choice to consumers, provide competition and act as a check to monopoly power; further the small firms provide an important source of innovation and in turn it paves the way for entrepreneur development in the society. In many countries the small enterprises played a significant role in the growth and development of their economic system. Italy and Japan are quoted as classic examples . In India, too, with the abundance of labour and scarce capital resources small firms have been promoted and protected by the government. But one must say that the small firm owners/managers in India have been shy in developing a market orientation in themeselves. Due to this many firms failed and closed. The alarming rate of sickness among the small firms in India may be attributed to the lack of market driven/customer orientation approach among the owner/managers of small business. So the study on the market oreintation of the small firms has never been in the mind of marketing experts and academicians. Thus, an attempt is made to enquire into them systematically and scientifically. For the study, Trivandrum district in Kerala has been selected. The data for the study has been collected by the help of a schedule which has been prepared after consulting the relevant literature and after consultation with experts in the field, academicians and practising managers.

Studies on coagulase-positive staphylococci and Vibrio parahaemollticus in selected items of fish, crustaceans and fishery products

In India much work has been done on different aspects of quality of processed fish and fishery products (Pillai et al., 1965; Iyer and Chaudhuri, 1966; Iyer et al., 1966; Sreenivasan and Joseph, 1966; Pillai and Rao, 1969; Mathen et al., 1975; Valsan et al., 1985) and standards have been formulated for almost all the fishery products. Quality standards for fresh fish cover only a few fish species available in the markets. For the formulation and recommendation of quality standards for fish and fishery products for domestic trade detailed background informations are necessary. Khot et al., (1982), Valsan et al. J (1985) and Iyer et al. (1986) have reported on the bacterial flora of sea foods at retail level in Bombay. Cochin is a major fish landing centre of the south west coast of India, and an average of 25,000. tonnes of fish/shell fish are landed annually at this harbour which is about 10 percent of the total catch of fish in Kerala (Lakshmanan -et -al., 1984). All the varieties of marine, brackish water and fresh water fishes are available in Cochln throughout the year for catering to Its cosmopolitan. population and informations regarding their bacteriological quality are scanty. Hence the present study was undertaken to investigate the bacteriological quality of fish and fishery products available in the markets and cold storages situated in and around Cochin meant for internal consumption.

Bionomics, cryopreservation of gametes and captive breeding behaviour of threatened hillstream cyprinid, garra surendranathanii(shaji, arun & easa, 1996)

Garra surendranathanii is a hill stream cyprinid endemic to Kerala. According to IUCN based classification, G. surendranathanii is grouped under the threatened category. This endemic fish is having highly restricted and fragmented distribution and reported only from 5 river systems viz. Chalakudy, Periyar, Pamba, Achenkoil and Bharathapuzha. Categorization of this fish as a potential ornamental candidate can invariably add more pressure on the threat status of this particular species. Hence, this species is considered as one which requires foremost attention for conservation. Hitherto, no infomiation is available on the bionomics, resource characteristics and any conservation attempts of G. surendranathanii. Studies on detailed life history traits and development of captive breeding technique are indispensable for successful fishery management.The present study was undertaken with the following obj ectives: To study the Length-weight relationship and condition factor to ascertain the relationship between length and weight and general wellbeing ofthe fish To study the age and growth to understand the age composition of the exploited stock, age at first maturation and life span of the species. To study the reproductive biology of G. surendranathanii to gain insights in the process of gametogenesis, spawning, sex ratio, fecundity and other related aspects which are essential for developing captive breeding technology of this species. To develop captive breeding technology and cryopreservation ofgametes of G. surendranathanii for conservation

Sterols in mangrove sediments of the cochin estuary

The thesis entitled “Sterols in Mangrove Sediments of the Cochin Estuary” is an attempt to characterize the sterol content of the mangrove sediments, their dietary status with respect to the natural flora and fauna present, their transfonnations in the sediment and assess contributions, if any to the nursery character of the mangrove eco system. Samplings were done from two sites at Mangalavanam and Vypin. Mangalavanam is a patchy mangrove area in the heart of the city of Cochin and serves as a small bird sanctuary. This is an almost closed system with a single narrow canal linking to the estuary. Vypin, the largest single stretch of mangroves in Kerala, is regularly inundated by a semi diurnal rhythm of Cochin bar mouth. Perhaps, this is the only site in Kerala where one can see mangroves right along the accreting seacoast. However a lot of developmental pressure is threatening the very existence of these mangroves. Post monsoon sediment samples from these areas were used for the present study, as it is the period of maximum faunal growth and activity

Studies On Some Boring And Fouling Crustaceans

The present work comprises studies on the salinity tolerance and respiratory metabolism of a mood-boring sphaeromid, Sphaeroma annandalei, Stabbing and two free living,foulers of the family Cirolanidae, Cirolana fluviatilis Stabbing and C. uilleyi Stabbing. Except for the systematic accounts and general observations by Pillai (1961) and the preliminary studies on the salinity tolerance and respiration of C. fluviatilis by Nagabhushanam and Gopalakrishnamurthy (1965, 1965a) very little is known about these isopods From Indian waters. Studies by John (1968) on the habits, structure, and development of Sphaeroma terebrans and by Cheriyan (1973) on the eoéphysiology of the same are the recent major contributions on this interesting group of animals. 5. annandalei is closely related to S. terebrans and has been reported to occur on timber along with the latter (Pillai, 1951). s. gggandalei is a serious pest attacking wood along the Kerala coast, but detailed works on this species have not been undertaken so Far

Bioremediation of Hydrocarbons by Lysinibacillus fusiformis BTTS10

There exists a need for potential microorganism that could facilitate effective bioremediation of crude oil pollutants in the environment. Hence it was desired to isolate a potential bacterium from marine sediment, which often experiences oil pollution and develop a bioprocess for crude oil biodegradation. In the present study the sediment deposits in the beach of Munakkal, Trichur dist, Kerala, collected immediately after the major event Tsunami in 2004 was collected and analyzed by enrichment culture technique towards isolation of potential strains that could degrade crude oil and its fractions. From the results obtained it was found that the sediment deposits harbor several bacteria with potential for degrading hydrocarbons. However, among the strains obtained, isolate no. BTTS 10 showed capabilities for utilizing both alkanes and aromatic hydrocarbons and hence the same was selected for further studies.

"|mpact of trawling on sea bottom and its living communities along the inshore waters of southwest coast of India'’

Mechanized fishing started in Indian waters in mid —fifties and large-scale operation of trawl fishing began in the mid sixties by the surfeit of individual entrepreneurs. The southwest coast of India especially the coastal waters of Kerala are the most productive area in the subcontinent and the state has been in the forefront in marine fish production (Kurup, 2001a). Though the coastline of Kerala is one tenth of the coastline of India, the state occupies the foremost position in the marine fish production of the country, accounting for more than 30% of the marine fish landings (Thomas, 2000). The coastal waters of Kerala have rich and diversified fishery resources, which are prone to heavy exploitation by a unprecedently high number of fishing gears, among them, mechanized bottom trawlers with a numerical strength of 4550 (Kurup, 2001a) against the permissible number of 1145 (Kalawar, et al., 1985) are the most destructive. Trawling operations during monsoon periods in Kerala has been a subject of controversy between traditional fishermen and trawl fishers on a subject that trawl fishing destroys large amount of juveniles and young ones of fishes since this period is the major breeding season of most of the fish and prawns (John, 1996). Therefore Government of Kerala imposed a ban on bottom trawling activities from 1988 onwards for a period varying from 21-70 days, which usually commences from June 15th. Though many studies revealed that large amount of non-target groups were destroyed in the commercial trawl fishing in the Indian waters, no concerted study has been conducted so far to evaluate the real impact of bottom trawling on the sea bottom and its living communities. The present study was conducted to assess the impact of excessive bottom trawling exerted on the sea bottom habitat and its living communities, which would be useful in impressing up on the seriousness of habitat degradation and biotic devastation, enabling the concerned to adopt relevant conservation and management steps to conserve the resources for sustainable exploitation

Water relations, growth and gas exchange in Acacia auriculiformis under experimental and natural conditions

Investigations on the water relations and gas exchange of/tcacia aun'culiji_2rmis were carried out in natural and controlled environments. The experiments were performed in both seedlings and five year old trees. Different sets of experiments were conducted in Acacia plantations, at Kothachira, Palakkad District and in .seedlings, at KFRI campus nursery mainly during the summer months. Investigations were also extended to seedlings of A.mangium, Aaulacocarpa and /Lholocericea, which are also phyllodinous species with the intention of comparing their physiology with Acacia auriculifomus. Potted seedlings of four species of Acacia viz., A. auriculi/E)/7r:i.r, /I. aulacocarpa, A. holocericea and A. mangium were used for the study. Measurements of relative water content (RWC), water potential, photosynthetic rate, transpiration, stomatal conductance, water use efficiency etc. of phyllodes were measured diumally in plants subjected to three stress conditions namely, drought, salinity and flooding

Biochemical and molecular studies of cadmium resistance and metal biosorption in bacterial species isolated from cochin environment

Cochin, commercial capital of Kerala, located on the west-coast of South India has a large number of chemical and sea food industries. Earlier studies in the past indicated that these industries contribute to heavy metal pollution, particularly mercury, copper, and cadmium, in Cochin backwater. Hence, in the present study, it was desired to isolate cadmium resistant bacteria from effluent discharged by chemical industry with a view to develop an ideal bioremediation process for safe discharge of industrial effluent in to the nearby aquatic environment. Effluent from three industries, located in the industrial belt of Cochin, were collected from the discharge point and cadmium resistant bacteria were screened using standard microbiological techniques

Environmental Resources Assessment of Cochin

In the case of urban centres of the developing countries, corrective measures for the environmental consequences of spontaneous or wrongly planned developments are often prohibitively costly. Hence environmentally planned development alone appears to be the solution for which, a compre-hensive assessment of all the resources is an essential pre—requisite. An under-standing of the prevailing environmental conditions is essential for the effective management and execution of programmes for sustainable development. The present work is a modest attempt at assessing the environmental resources of Cochin, the industrial and business capital of Kerala and a fast developing metropolis.

Management of Public Road Transport System in Trivandrum City

An efficient passenger road transport system is a boon to any city and an inefficient one its bane. Passenger bus transport operation involves various aspects like passenger convenience, profitability of operation and social, technological and environmental factors. The author’s interest in this area was aroused when he conducted a traffic survey of Trivandrum City in 1979. While some studies on the performance of the Kerala State Road Transport Corporation in specific areas like finance, inventory control etc. have already been made, no study has been made from the operational point of view. The study is also the first one of its kind in dealing with the transportation problems for a second order city like Trivandrum. The objective of this research study is to develop a scientific basis for analysing and understanding the various operational aspects of urban bus transport management like assessing travel demand, depot location, fleet allocation, vehicle scheduling, maintenance etc. The operation of public road transportation in Trivandrum City is analysed on the basis of this theoretical background. The studies made have relevance to any medium sized city in India or even abroad. If not properly managed, deterioration of any public utility system is a natural process and it adversely affects the consumers, the economy and the nation. Making any system more efficient requires careful analysis, judicious decision making and proper implementation. It is hoped that this study will throw some light into the various operational aspects of urban passenger road transport management which can be of some help to make it perform more efficiently

Studies on some aspects of mangrove ecosystem in a tropical estuary"

The situation in the backwaters of Kerala, which reportedly had about 70,000 ha of mangroves, is unique in the sense that there has been a total conversion to other uses such as paddy cultivation, coconut plantation, aquaculture, harbour development and urban development In order to save and restore what is left over national and international organisations are mounting pressure on scientists and policy makers to work out ways and means conserving and managing the mangrove ecosystems. In this context, it has been observed in recent years that mangrove vegetation has remained intact in isolated pockets of undisturbed areas in the Cochin estuarine system and also that there is resurgence of mangroves in areas of accretion and silting. The candidate took up the present study with a view to make an inventory of the existing mangrove locations, the areas of resurgence, species composition, zonation and other ecological parameters to understand their dynamism and to suggest a mangement plan for this important coastal ecosystem

Design And Development Of A Named Entity Based Question Answering System For Malayalam Language

This is a Named Entity Based Question Answering System for Malayalam Language. Although a vast amount of information is available today in digital form, no effective information access mechanism exists to provide humans with convenient information access. Information Retrieval and Question Answering systems are the two mechanisms available now for information access. Information systems typically return a long list of documents in response to a user’s query which are to be skimmed by the user to determine whether they contain an answer. But a Question Answering System allows the user to state his/her information need as a natural language question and receives most appropriate answer in a word or a sentence or a paragraph. This system is based on Named Entity Tagging and Question Classification. Document tagging extracts useful information from the documents which will be used in finding the answer to the question. Question Classification extracts useful information from the question to determine the type of the question and the way in which the question is to be answered. Various Machine Learning methods are used to tag the documents. Rule-Based Approach is used for Question Classification. Malayalam belongs to the Dravidian family of languages and is one of the four major languages of this family. It is one of the 22 Scheduled Languages of India with official language status in the state of Kerala. It is spoken by 40 million people. Malayalam is a morphologically rich agglutinative language and relatively of free word order. Also Malayalam has a productive morphology that allows the creation of complex words which are often highly ambiguous. Document tagging tools such as Parts-of-Speech Tagger, Phrase Chunker, Named Entity Tagger, and Compound Word Splitter are developed as a part of this research work. No such tools were available for Malayalam language. Finite State Transducer, High Order Conditional Random Field, Artificial Immunity System Principles, and Support Vector Machines are the techniques used for the design of these document preprocessing tools. This research work describes how the Named Entity is used to represent the documents. Single sentence questions are used to test the system. Overall Precision and Recall obtained are 88.5% and 85.9% respectively. This work can be extended in several directions. The coverage of non-factoid questions can be increased and also it can be extended to include open domain applications. Reference Resolution and Word Sense Disambiguation techniques are suggested as the future enhancements

Characteristics of Arabian Sea mini warm pool and Indian summer monsoon

Arabian Sea Mini Warm Pool (ASMWP) is a part of the Indian Ocean Warm Pool and formed in the eastern Arabian Sea prior to the onset of the summer monsoon season. This warm pool attained its maximum intensity during the pre-monsoon season and dissipated with the commencement of summer monsoon. The main focus of the present work was on the triggering of the dissipation of this warm pool and its relation to the onset of summer monsoon over Kerala. This phenomenon was studied utilizing NCEP/NCAR (National Center for Environmental Prediction/National Center for Atmospheric and Research) re-analysis data, TRMM Micro wave Imager (TMI) and observational data. To define the ASMWP, sea surface temperature exceeding 30.25 C was taken as the criteria. The warm pool attained its maximum dimension and intensity nearly 2 weeks prior to the onset of summer monsoon over Kerala. Interestingly, the warm pool started its dissipation immediately after attaining its maximum core temperature. This information can be included in the present numerical models to enhance the prediction capability. It was also found that the extent and intensity of the ASMWP varied depending on the type of monsoon i.e., excess, normal, and deficient monsoon. Maximum core temperature and wide coverage of the warm pool observed during the excess monsoon years compared to normal and deficient monsoon years. The study also revealed a strong relationship between the salinity in the eastern Arabian Sea and the nature of the monsoon

“Urban Water Supply Management: A Study Of Centralised And Community Based Systems In Calicut City

Studies in urban water supply system are few in the state of Kerala. It is a little researched area. In the case of water pricing a number of studies are available. In Kerala state, exception to Jacob John’s study on “Economics of Public Water Supply System”, which is a case study of Trivandrum Water Supply System in 1997, no exhaustive research work has so far come out in this field. loreover no indepth research study has come up, so far, relating to household ater demand analysis and the distribution system of urban piped water supply. he proposed study is first of its kind, which focuses on the distributional and Iailability problems of piped water supply in an urban centre in Kerala state. Hence there is a felt need for enquiring into the sufficiency of )table water supplied to people in urban areas and the efficiency maintained in roviding the scarce resource and preventing its misuse by the consumers. It is in llS backdrop that this study was undertaken and its empirical part was conducted |Calicut city in the state of Kerala. Study is confined to the water supply system ithe city of Calicut