La couverture médiatique de Pauline Marois dans Le Devoir et La Presse durant les élections provinciales de 2008

Depuis quelques années, les femmes deviennent de plus en plus présentes dans les hautes sphères du pouvoir politique. Cela a encouragé de nombreux scientifiques à s’intéresser à la question des femmes en politique, notamment en ce qui concerne leur traitement médiatique. Nous avons choisi d’observer le cas de Pauline Marois, qui a été la première femme d’un grand parti, en 2008, à se présenter aux élections provinciales. En étudiant les chroniques et les éditoriaux de La Presse et du Devoir, nous avons cherché à savoir si la chef du Parti québécois avait été traitée différemment par rapport à ses adversaires, Jean Charest, chef du Parti libéral du Québec et premier ministre sortant et Mario Dumont, chef de l’Action démocratique du Québec. Nous avons découvert entre autres que Pauline Marois avait été associée davantage aux enjeux sociaux alors que Jean Charest et Mario Dumont avaient été rapprochés à l’économie. En outre, les commentateurs ont beaucoup plus abordé la question de l’apparence dans le cas de la chef du Parti québécois, alors que cela a été minime chez les autres chefs. Même si plusieurs nuances s’appliquent, notamment le contexte de la campagne électorale, nous avons conclu que Pauline Marois avait eu une couverture médiatique différente, surtout en ce qui a trait à la variable de l’apparence.

Political Sophistication and Vote Intention Switching

This article investigates the link between political sophistication and electoral volatility. Showing that there is disagreement in the literature on whether switching party preferences is related to low or high levels of political sophistication, it is then argued that the effect of sophistication on vote switching might differ depending on when switching is measured. The effect of timing on volatility is investigated by means of the Short-term panel of the 2009 German Longitudinal Election Study. Results indicate that timing indeed matters, while sophistication increases the probability of switching parties before the campaign, the effect of political sophistication becomes more negative as Election Day draws near.

Party Members as an Electoral Linking Mechanism

While party membership figures are clearly in decline in several Western countries, different interpretations have been offered on the likely consequences of this trend. Some authors stress that members have lost most of their importance for political parties that increasingly rely on professionalized campaign techniques. Other scholars have expressed concern about the decline of party membership. They emphasize the fact that party members continue to function as an important linkage mechanism providing a structural alignment between the party and society (and thus also to potential voters). By means of an election forecasting model for Belgium, we test whether party membership figures still can be related to election results. Results show that party membership has a strong effect on election results, and furthermore, that this relation does not weaken during the period under investigation (1981-2010). The analysis also demonstrates that forecasting models can also be used in a complex multiparty system like Belgium.

Electoral Volatility, Political Sophistication, Trust and Efficacy

In this article we investigate voter volatility and analyze the causes and motives of switching vote intentions. We test two main sets of variables linked to volatility in literature; political sophistication and ‘political (dis)satisfaction’. Results show that voters with low levels of political efficacy tend to switch more often, both within a campaign and between elections. In the analysis we differentiate between campaign volatility and inter-election volatility and by doing so show that the dynamics of a campaign have a profound impact on volatility. The campaign period is when the lowly sophisticated switch their vote intention. Those with higher levels of interest in politics have switched their intention before the campaign has started. The data for this analysis are from the three wave PartiRep Belgian Election Study (2009).

Election Forecasting under Opaque Conditions

Election forecasting models assume retrospective economic voting and clear mechanisms of accountability. Previous research indeed indicates that incumbent political parties are being held accountable for the state of the economy. In this article we develop a ‘hard case’ for the assumptions of election forecasting models. Belgium is a multiparty system with perennial coalition governments. Furthermore, Belgium has two completely segregated party systems (Dutch and French language). Since the prime minister during the period 1974-2011 has always been a Dutch language politician, French language voters could not even vote for the prime minister, so this cognitive shortcut to establish political accountability is not available. Results of an analysis for the French speaking parties (1981-2010) show that even in these conditions of opaque accountability, retrospective economic voting occurs as election results respond to indicators with regard to GDP and unemployment levels. Party membership figures can be used to model the popularity function in election forecasting.