Using Google Analytics to evaluate an email information literacy program for medical and dental students

Objectives: An email information literacy program has been effective for over a decade at Université de Montréal’s Health Library. Students periodically receive messages highlighting the content of guides on the library’s website. We wish to evaluate, using Google Analytics, the effects of the program on specific webpage statistics. Using the data collected, we may pinpoint popular guides as well as others that need improvement. Methods: In the program, first and second-year medical (MD) or dental (DMD) students receive eight bi-monthly email messages. The DMD mailing list also includes graduate students and professors. Enrollment to the program is optional for MDs, but mandatory for DMDs. Google Analytics (GA) profiles have been configured for the libraries websites to collect visitor statistics since June 2009. The GA Links Builder was used to design unique links specifically associated with the originating emails. This approach allowed us to gather information on guide usage, such as the visitor’s program of study, duration of page viewing, number of pages viewed per visit, as well as browsing data. We also followed the evolution of clicks on GA unique links over time, as we believed that users may keep the library's emails and refer to them to access specific information. Results: The proportion of students who actually clicked the email links was, on average, less than 5%. MD and DMD students behaved differently regarding guide views, number of pages visited and length of time on the site. The CINAHL guide was the most visited for DMD students whereas MD students consulted the Pharmaceutical information guide most often. We noted that some students visited referred guides several weeks after receiving messages, thus keeping them for future reference; browsing to additional pages on the library website was also frequent. Conclusion: The mitigated success of the program prompted us to directly survey students on the format, frequency and usefulness of messages. The information gathered from GA links as well as from the survey will allow us to redesign our web content and modify our email information literacy program so that messages are more attractive, timely and useful for students.

Ciudadanos del Atlántico : las redes de aprovisionamiento trasatlánticas de las pescas vascas en Canadá a través de su cerámica, siglos XVI-XVIII

Depuis les années 1980, les archéologues ont remarqué l'originalité des collections de céramiques trouvées sur des sites occupés par les pêcheurs basques au cours du XVIe au XVIIIe siècle sur les côtes atlantiques du Canada. Le site de Red Bay (Labrador) a été le premier à fournir une riche collection de terre cuites communes, majoliques et grès, qui ont permis aux archéologues de reconnaître une tradition céramique distincte. Pendant plus de deux siècles, ces céramiques constituent un fil conducteur qui montre la permanence des activités commerciales basques au Canada. En utilisant une approche mutualiste et comparative de quatre sites de pêche basque (Red Bay (1530-1580), Anse-à-la-Cave (1580-1630), Petit-Mécatina (1630-1713), Pabos (1713- 1760)) et leurs ports d’attache dans l’Europe atlantique, nous observons comment à partir du milieu du XVIe siècle, l’ensemble des céramiques se transforme d'un endroit à l’autre sans perdre son air distinctif jusqu'au début du XVIIIe siècle quand les témoins des céramiques basques changent radicalement. Finalement, une perspective globale qui relie les deux côtes atlantiques par le biais de ces matériaux céramiques nous aide à mieux connaître les réseaux d'approvisionnement liés aux traversées de pêche et l’espace économique complexe qui s’articule aux routes maritimes et de l’intérieur. Ces deux éléments se veulent essentiels à la compréhension de l'expansion outremers, ses materiaux laissés et son rôle dans l'économie mondiale au début de l'époque moderne.