9 resultados para website navigation
em Brock University, Canada
Resumo:
A number of frameworks have been suggested for online retailing, but still there exists little consensus among researchers and practitioners regarding the appropriate amount of information critical and essential to the improvement of customers' satisfaction and their purchase intention. Against this backdrop, this study contributes to the current practical and theoretical discussions and conversations about how information search and perceived risk theories can be applied to the management of online retailer website features. This paper examines the moderating role of website personalization in studying the relationship between information content provided on the top US retailers' websites, and customer satisfaction and purchase intention. The study also explores the role played by customer satisfaction and purchase intention in studying the relationship between information that is personalized to the needs of individual customers and online retailers' sales performance. Results indicate that the extent of information content features presented to online customers alone is not enough for companies looking to satisfy and motivate customers to purchase. However, information that is targeted to an individual customer influences customer satisfaction and purchase intention, and customer satisfaction in tum serves as a driver to the retailer's online sales performance.
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The current study was an exploration of why some novices are more successful than their peers when learning from the Internet by examining the relations among time spent with relevant information and changes in invested mental effort during Internet navigations as well as achievement. Navigation behaviours and learner characteristics were investigated as predictors of time spent with relevant information and changes in mental effort. Undergraduates (N = 85, Mage = 20 years, 5 months) searched the Internet for information corresponding to a low knowledge topic for 20 min while their eye gaze and pupil size were recorded. Pupil diameter was used as an objective, continuous measure of mental effort. Participants also completed questionnaires or computer tasks pertaining to s e l f-regulated learning characteristics (general intrinsic goal orientation and effort regulation) and cognitive factors (working memory control, distractibility and cognitive style). All analyses controlled for general mental ability, reading comprehension, topic and Internet knowledge, and overall motivation. A greater proportion of time spent with relevant information predicted higher scores on an achievement test. Interestingly, time spent with relevant information partially mediated the positive relation between the frequency of increases in invested mental effort and achievement. Surprisingly, intrinsic goal orientation was negatively related to time spent with relevant information and effort regulation was negatively related to the frequency of increases in invested mental effort. These findings have implications for supports when novices guide their own learning, especially when using the Internet.
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Descriptive of that delightful trip down the River St. Lawrence and up the world-famed Saguenay. The finest inland water trip in the world.
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Descriptive of that delightful trip down the River St. Lawrence and up the world-famed Saguenay. The finest inland water trip in the world.
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Descriptive of that delightful trip down the River St. Lawrence and up the world-famed Saguenay. The finest inland water trip in the world.
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Descriptive of that delightful trip down the River St. Lawrence and up the world-famed Saguenay. The finest inland water trip in the world.
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Descriptive of that delightful trip down the River St. Lawrence and up the world-famed Saguenay. The finest inland water trip in the world.
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The Niagara Navigation Company Limited, popularly known as the Niagara River Line.
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An article written by Dorothy Rungeling for the magazine Canadian Aviation. She writes about her experience during the Governor-General's Race and her win.