Trainer, Coach, Player, and Manager

Likely a picture of Tom Kearney (Trainer), Al Kellogg (Coach), Eric Stevens (Player), and Randy Olling (Manager) circa 1971.

Nursing staffs' perceptions of a generic service manager position

The recent reengineering within the health care industry has challenged many assumptions regarding traditional structures and roles. Within a product-line management structure, the traditional viewpoint that those who manage patient care areas must have a nursing background, is an example of one such assumption being challenged. The nursing profession is often seen as the greatest obstacle to the implementation of a product-line management structure and generic manager positions (does not require a nursing background), due to the perceived loss of professional identity. This qualitative study focused on how nursing staff within a chronic care and rehabilitation facility perceived a generic service manager position. Focus groups were conducted in three phases, over a 14 month period of time. The data collected from the focus groups were then coded according to common themes. Each phase was analyzed independently, with the study concluding with an analysis and interpretation of the collective results. The results of this study revealed a significant shift in how the nursing staff perceived their professional identity and accountability in light of the implementation of the generic Service Manager position. Initial reactions of personal and professional vulnerability and resentment were seen to transform into an increased ability to explicitly articulate the role of nursing. Changes in behavior that were described included: increased consultation and collaboration with other

Is Brand Equity an Asset or a Liability in Brand Harm Crisis? Buffering and Amplifying Effects and Contingent Conditions

Brand harm crisis often result in negative consumer responses. This thesis addresses the buffering and amplifying theoretical perspectives of brand equity effects. We theorize that brand equity may interplay with the nature of brand-harm crisis in shaping consumer reactions. Results from focus group studies provide interesting insights into the amplifying and buffering effects. Moreover, research findings from two experiment studies show that brand equity amplifies consumer negative responses in a performance-related crisis but only when the crisis is extremely severe. When the crisis becomes less severe, the amplifying effect diminishes from outset. However, in a value-related crisis, the amplifying effect of brand equity is pervasive regardless of the level of crisis severity. The current thesis adds to the extant literature by demonstrating that brand equity can have very complex effects on consumer responses, which are contingent on the severity and domain of a crisis. Theoretical and managerial implications are discussed.

Letter addressed to Press and Radio Friends which is attached to an informal history of the Whirlpool Rapids Bridge. The letter was sent from A.E. Parsons, manager of the Whirlpool Rapids Bridge

Letter (10 typed pages) addressed to Press and Radio Friends which is attached to an informal history of the Whirlpool Rapids Bridge. The letter was sent from A.E. Parsons, manager of the Whirlpool Rapids Bridge, n.d.

Receipt from E. Carroll, manager of the Welland House, St. Catharines for board

Receipt from E. Carroll, manager of the Welland House, St. Catharines for board, Oct. 8, 1886.

Receipt from E. Carroll, manager of the Welland House, St. Catharines for board

Receipt from E. Carroll, manager of the Welland House, St. Catharines for board, Nov. 8, 1886.

Receipt from E. Carroll, manager of the Welland House, St. Catharines for board

Receipt from E. Carroll, manager of the Welland House, St. Catharines for board, Dec. 8, 1886

Receipt from E. Carroll, manager of the Welland House, St. Catharines for board

Receipt from E. Carroll, manager of the Welland House, St. Catharines for board, Jan. 8, 1887.

Receipt from E. Carroll, manager of the Welland House, St. Catharines for board

Receipt from E. Carroll, manager of the Welland House, St. Catharines for board, Feb. 8, 1887.

Receipt from E. Carroll, manager of the Welland House, St. Catharines

Receipt from E. Carroll, manager of the Welland House, St. Catharines for 10 poles, Mar. 5, 1887.

Receipt from E. Carroll, manager of the Welland House, St. Catharines for board

Receipt from E. Carroll, manager of the Welland House, St. Catharines for board, Mar. 8, 1887.