Creative Appointments

Vickers & Benson announces creative appoinments, including a promotion for Terry O'Malley

Terry O'Malley as the Boxer

Terry steps in front of the camera and portrays "The Boxer" in a commercial for Canadian Breweries "Red Cap Ale" in the 1960s.

Terry O'Malley celebrating with Amstel

Celebrating the opening of "O'Malley's" with an Amstel Breweries product.

Bill and Terry

Bill Bremner, Senior Chairman and Terry O'Malley, President and Creative Director

V&B promotes V&B

This is an example of Vickers & Benson regularly promoting their creative philosophy and their successes in trade publications.

V&B celebrate building milestone

The firm celebrates the construction of new headquarters.

1978 pitch outline to McDonald's Restaurants

Outline of the 1978 pitch by Vickers & Benson to McDonald's Restaurants.

1979 thank you from McDonald's

Peter Miller responds to Terry O'Malley and the Vickers & Benson team on the "thank you McDonald's" ad which appeared in the Globe & Mail the day after the presentation to the company.

1985 Marketing Award

In 1985 Vickers & Benson was awarded a certificate of excellence for the "First Order" marketing campaign for McDonald's Restaurants.

Red Book III 1985

Highlights from the creative rationale presented to McDonald's by Vickers & Benson in 1985. By this time, Vickers & Benson had successfully marketed products for McDonald's Restaurants for six years.

I'm Ronald too.

I'm Ronald too! An ad placed by Vickers & Benson celebrating 10 years of successful partnering with McDonald's Restaurants.

A Living Educational Theory of Knowledge Translation: Improving Practice, Influencing Learners, and Contributing to the Professional Knowledge Base

This paper captured our joint journey to create a living educational theory of knowledge translation (KT). The failure to translate research knowledge to practice is identified as a significant issue in the nursing profession. Our research story takes a critical view of KT related to the philosophical inconsistency between what is espoused in the knowledge related to the discipline of nursing and what is done in practice. Our inquiry revealed “us” as “living contradictions” as our practice was not aligned with our values. In this study, we specifically explored our unique personal KT process in order to understand the many challenges and barriers to KT we encountered in our professional practice as nurse educators. Our unique collaborative action research approach involved cycles of action, reflection, and revision which used our values as standards of judgment in an effort to practice authentically. Our data analysis revealed key elements of collaborative reflective dialogue that evoke multiple ways of knowing, inspire authenticity, and improve learning as the basis of improving practice related to KT. We validated our findings through personal and social validation procedures. Our contribution to a culture of inquiry allowed for co-construction of knowledge to reframe our understanding of KT as a holistic, active process which reflects the essence of who we are and what we do.

7-Up Radio ad with Eartha Kitt

A one minute radio advertising for the soft drink 7-Up featuring the voice of Eartha Kitt.