The same old line?

As long as you've got metal zippers in your garments you're selling an old line. Today's fashions are much more demanding. They need what a Lightning Zephyr can give them. Part of the tag line for an ad aimed at the garment industry.

Teaching media literacy skills about commercials: a comparative analysis of media literacy instruction /

In this study, methods of media literacy instruction including analytic activities, production activities, and a combination of analytic and production activities were compared to determine their influence on grade 8 students' knowledge, attitudes, and behaviours towards commercials. The findings showed that media literacy instruction does improve media literacy skills. Specifically, activities that included an analytic component or an analytic and production component were significantly better than activities that included a production component. Participants that completed analytic or analytic and production activities were able to discern media-related terms, target audience, selling techniques, social values, and stereotypes in commercials better than participants that completed only production activities. The research findings also showed obstacles when teaching media literacy. When engaged in analytic activities, the difficulties included locating suitable resources, addressing the competition from commercials, encouraging written reflection, recognizing social values, and discussing racial stereotypes. When engaged in production activities, the difficulties were positioning recording stations, managing group work, organizing ideas, filming the footage, computer issues, and scheduling time. Strategies to overcome these obstacles are described.

Photograph of Unidentified Man by J. W. Cole, Photographer [n.d.]

This is a small cabinet card of an unidentified man, photographed by J. W. Cole, of Brampton, Ont. He is possibly a relative of the Bell - Sloman family, whose descendants include former Black slaves who settled in Canada. While this photograph is undated, it is believed to be taken between 1865 and 1884. The photographer's stamp is printed in gold lettering along the bottom of the card. This photograph was in the possession of Iris Sloman Bell, of St. Catharines.Two photographers by the name of Cole are known to have worked in Brampton, Ontario in the latter half of the 19th century. J.F. (John W.?) is listed as a photographer in 1882, while John W. Cole operated from 1865-1884. John W. Cole is also listed as a daguerrean artist, that is, he produced daguerreotypes. He also dabbled in commerce, selling fancy goods. Source: Phillips, Glen C. The Ontario photographers list (1851-1900). Sarnia: Iron Gate Publishing Co., 1990.