Seagram Museum Collection

The Seagram Museum was opened on May 16th, 1984 by the Honourable William G. Davis, Premier of Ontario. The museum was devoted to the history and technology of the wine and spirit industry. The museum focused on wine-making and distillation, as well as barrel-making and cork manufacturing. The museum was located adjacent to the Seagram Distillery in Waterloo, Ontario. In 1997, the museum closed due to lack of funds.

The Seagram Museum - Pamphlet

A pamphlet for The Seagram Museum that opened in Waterloo, Ontario in 1984.

Seagram Museum Opening, 16 May 1984

A collection of documents from the opening of The Seagram Museum in Waterloo, Ontario on Wednesday May 16, 1984. The documents included are: Dedication and Official Opening Itinerary, The Seagram Museum Archives Description, The Seagram Company history, Biography of Samuel Bronfman, The Seagram Museum Library description, Press Release.

Photograph - Entrance to The Seagram Museum

A photograph of The Seagram Museum. The reverse of the photo is stamped by The Seagram Museum and there is a handwritten note that reads: "Entrance to the Seagram Museum, Photo by Willi Nassau".

Concordia Statue

The 8-foot tall Concordia statue made of bronze was unveiled in July of 1969. It was created by Canadian sculptress Eza Mayhew and weighs over 2500 lbs. Originally commissioned for Expo 67, it was later donated to Brock by Seagram's Distilling Company. The statue was placed just southeast of the Brock Tower, and still stands there today - between the Thistle Complex, Taro Hall, and Mackenzie Chown A Block. View facing northwest.

Liquor Advertising Regulations in Canada, 1938

A document describing provincial regulations for advertising liquor. The document appears to have been written by/for Seagram. At this time, the advertising of liquor is still prohibited in some provinces like Nova Scotia and New Brunswick. In order to still market to these provinces, the document states that "In order to reach this market the Company has used national magazines and other publications published outside these provinces but having substantial circulation within the above two provinces."