1978 pitch outline to McDonald's Restaurants

Outline of the 1978 pitch by Vickers & Benson to McDonald's Restaurants.

Competition to represent McDonald's begins

Correspondence from 1978 between Terry O'Malley and Gary Reinblatt, Assistant Vice-President, McDonald's Restaurants of Canada Ltd. regarding McDonald's account.

Competition to represent McDonald's begins

Correspondence from 1978 between Terry O'Malley and Gary Reinblatt, Assistant Vice-President, McDonald's Restaurants of Canada Ltd. regarding McDonald's account.

Globe & Mail clipping announces V&B's new client

This Januayr 19, 1979 clipping from the Globe & Mail announced the successful outcome of the pitch made for the McDonald's Restaurants Ltd. account.

1985 Marketing Award

In 1985 Vickers & Benson was awarded a certificate of excellence for the "First Order" marketing campaign for McDonald's Restaurants.

Red Book III 1985

Highlights from the creative rationale presented to McDonald's by Vickers & Benson in 1985. By this time, Vickers & Benson had successfully marketed products for McDonald's Restaurants for six years.

I'm Ronald too.

I'm Ronald too! An ad placed by Vickers & Benson celebrating 10 years of successful partnering with McDonald's Restaurants.

Burk's guide of Niagara Falls : eighty illustrations of valued interest to any visitor, guide map on pages 32 and 33, directions as suggested by a resident ... /

Cover title.

Menu - Hotel des Reservoirs Versailles

A menu from the Hotel Des Reservoirs with the date 9 June. There are some handwritten comments that include "Versailles" and "Note: One wing of this hotel occupied by German delegates to Peace Conference".

Plymouth Gin Advertisement

An advertisement for Plymouth Gin, it reads "Plymouth Gin. Double distilled, unsweetened; a delicious compromise between Holland and Old Tom. Unsurpassed for Cocktail, Phiz, Silver Phiz, or John Collins. Combines well with Soda and Lemon Peel. Adopted in the principal Clubs and Restaurants, with steadily increasing popularity. Recognized as invaluable medicinally. DuVivier & Co., Sole Agents. 22 Warren Street, New York. 7 Sibley Warehouses, Chicago." The image on the reverse is of a friar holding a glass surrounded by barrels and crates all labelled with company names.

Royal Bank of Canada records, 1973-1977

In 1973, the Royal Bank of Canada began construction on a new office in downtown Toronto known as the Royal Bank Plaza. The $100 million construction project consisted of two triangular office towers linked by a glass-enclosed banking hall. In addition to housing the Royal Bank of Canada’s Ontario headquarters, the Plaza included a two-level shopping concourse with restaurants and boutiques, as well as office space available for lease. The Plaza officially opened on March 10, 1977.