Master Plan Layout

The original Master Plan of 1964 called for the campus to stretch out 1 1/4 miles across the escarpment with arts buildings west of the tower and science buildings to the east. This plan laid out the development of Brock for the next 10 or 11 years by which time enrollment was expected to be near 8000 students.

Master Plan Map

Master Plan Phase 2. Map of the original 1964 master plan showing the planned campus layout and distances from the centre of campus (ie. the Tower).

Master Plan Map

Master Plan Phase 2. This overhead map of the original 1964 Master Plan shows the planned campus layout along the escarpment.

Glenridge Master Plan

1969-70 floor plan for the old Glenridge Campus located at Glenridge and Lockhart. For a more detailed copy, please contact the archives.

Tower and Pedestrian Mall

The original Master Plan of 1964 called for the campus to stretch out 1 1/4 miles across the escarpment with arts buildings west of the tower and science buildings to the east. This plan laid out the development of Brock for the next 10 or 11 years by which time enrollment was expected to be near 8000 students. Pictured here is the tower and university centre. The view is looking east towards a cluster of science buildings and residences in the background.

Amphitheatre and Tower

The original Master Plan of 1964 called for the campus to stretch out 1 1/4 miles across the escarpment with arts buildings west of the tower and science buildings to the east. This plan laid out the development of Brock for the next 10 or 11 years by which time enrollment was expected to be near 8000 students. Pictured here is the tower and behind it, in the lower left portion of the picture, the planned outdoor amphitheatre. This view is from the edge of the escarpment facing southward or southeast.

Brock University Tower

The original Master Plan of 1964 called for the campus to stretch out 1 1/4 miles across the escarpment with arts buildings west of the tower and science buildings to the east. This plan laid out the development of Brock for the next 10 or 11 years by which time enrollment was expected to be near 8000 students. Pictured here is the tower and main entrance to the university. To the left is a planned administration building. The original plans also called for a miniature canal running between the boulevard at the entrance which would then pass through an underground system and open up into a waterfall at the brink of the escarpment behind the tower.

Residence Model

Model layout of the 3 stage residence expansion to the university proposed in September of 1967. This was a revision of the original master plan which called for high rise residences east of the Tower rather then the sprawling residences shown here. Although modified slightly from the model, the first stage of the residence would become a reality in the form of the Decew Residence. The realization of the second stage would also eventually take place when the Gordon and Betty Vallee Residence was constructed.

Residence Model

Model layout of the 3 stage residence expansion to the university proposed in September of 1967. This was a revision of the original master plan which called for high rise residences east of the Tower rather then the sprawling residences shown here. Although modified slightly from the model, the first stage of the residence would become a reality in the form of the Decew Residence. The realization of the second stage would also eventually take place when the Gordon and Betty Vallee Residence was constructed.

Land Use Map

This map shows the entire campus master plan and details what each area of land would be used for.

Phase 1 Map

Phase 1 Map of the Master Plan showing the Tower and Thistle Complex, along with some additional buildings and the main parking lot. Note the location of the Central Utilities Building to the east differs from it's actual location along the escarpment.

Transforming Downtown St. Catharines into a Creative Cluster

The City of St. Catharines, located on the southern shore of Lake Ontario, is Niagara Region's only major urban node. Like many small/medium-sized cities in Canada and abroad, the city experienced a rapid decline of large-scale manufacturing in the 1990s. In a renewed attempt to recover from this economic depression, and spurred by Provincial policy, the City implemented the Downtown Creative Cluster Master Plan (DCCMP) in 2008. In this thesis I conduct a discourse analysis of the DCCMP. My analysis indicates that DCCMP is shaped by neoliberal economic development paradigms. As such it is designed to restructure the downtown into a creative cluster by attracting developers/investors and appealing to the interests, tastes, and desires of middle-class consumers and creatives. I illustrate that this competitive city approach to urban planning has a questionable track record, and has been shown to result in retail and residential gentrification and displacement.