Governor General Michener's Visit

In October of 1969, Governor General Rolland Michener along with the Bailiff of Guernsey were invited to tour the Niagara Region with Dr. Gibson as part of a series of events to celebrate the 200th anniversary of Sir Isaac Brock's birth. Here they are visiting a stone monument erected in Queenston years ago by Albert Edward, Prince of Wales. Pictured in the foreground are Mrs. Michener, Dr. Gibson, and Governor General Michener - the man speaking with Dr. Gibson with his back to the photographer.

Mackenzie Chown Complex Sign

The Mackenzie Chown Complex in the background and its sign in the foreground.

Physical Education Complex

Exterior view of the Phys. Ed. Complex after the 1980 Aquatic Centre Addition. The Eleanor Misener Aquatic Centre, which contains Brock's Olympic size swimming pool, is the large structure in the foreground. The remaining buildings in the background house the gymnasiums and other facilities.

Tower Entrance

View from inside the main entrance of the Schmon Tower facing south and looking out toward Isaac Brock Boulevard. The current Information (Welcome) Desk would be in the left foreground.

Psychographic characteristics of weekend wine tourists : a multiple case study of four wineries in the Niagara Region

The purpose of this study is to examine the psychographic (product attributes, motivation opinions, interest, lifestyle, values) characteristics of wine tourists along the Niagara wine r,~ute, located in Ontario, Canada, using a multiple case study method. Four wineries were selected, two wineries each on the East, and West sides of the wine route during the shoulder-season (January, February, 2004). Using a computer generated survey technique, tourists were approached to fill out a questionnaire on one of the available laptop computers, where a sample ofN=321 was obtained. The study findings revealed that there are three distinct wine tourist segments in the Niagara region. The segments were determined using an exploratory factor analysis (EFA) and a K-means cluster analysis: Wine Lovers, Wine Interested, and Wine Curious wine tourists. These three segments displayed significant differences in their, motivation for visiting a winery, lifestyles, values, and wine purchasing behaviour. This study also examined differences between winery locations, on the East and West sides of the Niagara wine route, with respect to the aforementioned variables. The results indicated that there were significant differences between the regions with respect to these variables. The findings suggest that these differences present opportunities for more effective marketing strategies based on the uniqueness of each region. The results of this study provide insight for academia into a method of psychographic market segmentation of wine tourists and consumer behaviour. This study also contributes to the literature on wine tourism, and the identification of psychographic characteristics of wine tourists, an area where little research has taken place.

Tintype of African American Woman with Fan [n.d.]

This small tintype features a young Black woman standing in front of a painted backdrop with a large stone in the foreground at the studio of an unknown photographer. The unidentified woman is wearing a hat and holding a round fan. This black and white tintype was in the possession of Iris Sloman Bell, of St. Catharines, Ontario. Relatives of the Bell - Sloman families are former slaves from the United States who settled in Canada."Tintypes were the invention of Prof. Hamilton Smith of Ohio. They begin as thin sheets of iron, covered with a layer of black paint. This serves as the base for the same iodized collodion coating and silver nitrate bath used in the ambrotype process. First made in 1856, millions were produced well into the twentieth century. When tintypes were finished in the same sorts of mats and cases used for ambrotypes, it can be almost impossible to distinguish which process was used without removing the image to examine the substrate."

Fairview school photograph, ca. 1940

Fairview School was built in 1919 in Louth Township, Lincoln County, Ont. The school remained in operation until 1979 when it was purchased for a church, the Fairview-Louth Community church, which later became Southridge Community church. Currently, the building is occupied by the Niagara Korean Presbyterian Church.