The influence of physical attractiveness and gender on perceived competence of sportscasters

The media tends to represent female athletes as women first and athletes second (Koivula, 1 999). The present study investigated whether this same trend was present for female sportscasters, using a self-presentational framework. Self-presentation is the process by which people try to control how others see them (Leary, 1995). One factor that may influence the type of image they try to project is their roles held in society, including gender roles. The gender roles for a man include dominance, assertiveness, and masculinity, while the gender roles for a woman include nurturer, femininity, and attractiveness (Deaux & Major, 1 987). By contrast, sports broadcasters are expected to be knowledgeable, assertive, and competent. Research suggests that female sports broadcasters are seen as less competent and less persuasive than male sports broadcasters (Mitrook & Dorr, 2001; Ordman & Zillmann, 1994, Toro, 2005). One reason for this difference may be that the gender roles for a man are much more similar to those of a sportscaster, compared to those of a woman. Thus, there may be a conflict between the two roles for women. The present study investigated whether the gender and perceived attractiveness of sportscasters influenced the audience's perceptions of the level of competence that a sportscaster demonstrates. Two hundred and four male (n =75) and female (n =129) undergraduate students were recruited from a southern Ontario university to participate in the study. The average age of the male participants was 21 .23 years {SD =1 .60), and the average age for female participants was 20.67 years {SD = 1 .31). The age range for all participants was from 19 to 30 years {M = 20.87 years, SD = 1 .45). Af^er providing informed consent, participants randomly received one of four possible questionnaire packages. The participants answered the demographic questionnaire, and then proceeded to view the picture and read the script of a sports newscast. Next, based on the picture and script, the participants answered the competence questionnaire, assessing the general, sport specific, and overall competence of the sportscaster. Once participants had finished, they returned the package to the researcher and were thanked for their time. Data was analyzed using an ANOVA to determine if general sport competence differs with respect to gender and attractiveness of the sportscaster. Overall, the ANOVA was non-significant (p > .05), indicating no differences on the dependent variable based on gender (F (3, 194) = .631, p = .426), attractiveness (F (3, 194) = .070, p = .791), or the interaction of the two {F (3, 194) = .043,/? = .836). Although none of the study hypotheses were supported, the study provided some insight to the perceived competence of female sportscasters. It is possible that female sportscasters are now seen as competent in the area of sports. Sample characteristics could also have influenced these results; the participants in the current study were primarily physical education and kinesiology students, who had experience participating in physical activity with both men and women. Future research should investigate this issue further by using a video sportscast. It is possible that delivery characteristics such as voice quality or eye contact may also impact perceptions of sportscasters.

HG 187.45-187.65 Thin Section

Coarse grained sediment with fine grained domains throughout. The clasts in the coarse grained domain range from sub-angular to sub-rounded. Short distance lineations are present throughout the sample. Organic rich domains (darker) are prevalent alongside fractured grains.

HG 195.45-195.55 Thin Section

Dark brown sediment with clasts ranging from small to large. The grains are sub-angular. Two main domains can be seen. Both are coarse grained, but one contains larger grains and potentially more clay material. Lineations are present throughout the sample in multiple directions. Minor rotation around a few larger clasts can be seen, as well as comet structures.

HG 216.35-216.45

Brown, coarse grained sample. Clasts range from small to medium in size and sub-angular to angular. Patched of clay rich domains can be seen throughout the sample. Rotation with and without a central grain can be seen throughout the sample. Edge-to-edge grain crushing and grain stacking can be seen throughout the sample.

HG 246.30-246.45 Thin Section

Generally coarse grained, with a few different fine grained domains. Clasts range from small to large, ranging from sub-angular to sub-rounded in shape. Domain boundaries are clear, and the sample also contains rotation structures and lineations.

HG 264.30-264.45

Coarse grained sample with clasts that range from small to large in size. The clast shape ranges from angular to rounded, and many grains are fractured. Grain crushing is present in large amounts. This includes edge-to-edge crushing as well as grains that are crushed into one another. Rotation structures are also common among the clasts that are sub-rounded to rounded. Areas of finer sediment can also be seen.

HG 290.45-290.55 Thin Section

Two main domains can be seen in this sample. One is coarse grained with clasts ranging from small to medium in size. The other is very fine grained, and a very dark brown, potentially influenced by organic material. Grain crushing and lineations can be seen in the coarser domain.

HG 364.45-364.55

Dark grey sediment with clasts that are large in size. The shape of the clasts range from angular to sub-rounded. Grain stacking can be seen throughout the sample. Minor amounts of rotation structures can also be seen.

HG 427.45-427.55

Brown sediment with grains ranging from small to large. The clast shape of this sample ranges from sub-angular to sub-rounded. Grain crushing can be seen in large amounts, and commonly involves the larger grains. Many of the larger grains are also fractured. Lineations and comet structures can also be seen.

HG 473.45-473.55

Light brown, coarse grained sediment with a few patches of a finer grained domain. Clasts range from small to medium in size. The finer grained domain mainly contains small sized grains that are very well dispersed. Clast shape ranges from angular to sub-rounded. Edge-to-edge grain crushing is common in the coarser domain, with a few grain stacks. The finer grained domain contains a few lineations.

HG 36.45-36.55

Dark brown sediment with areas of darker organic material. The clasts range from small to medium in size and angular to sub-rounded in shape. Lineations were abundant in this sample along with some rotation structures and common structures. A few grain stacks were also present.

HG 69.45-69.65

Dark brown sediment with clasts ranging from small to medium in size. The clast shape ranges from angular to sub-rounded. Lineations are abundant throughout the sample. Comet structures and grain crushing/stacking are also present in minor amounts.

HG 75.45-75.60

Dark brown sediment with clasts ranging from small to medium in size. The clast shape ranges from angular to sub-rounded. Lineations are commonly seen throughout the sample. Grain crushing/stacking can also be seen along with varying amounts of rotation structures and comet structures.

HG 77.35-77.45

Brown sediment with clasts ranging from small to medium in size. The clast shape ranges from angular to sub-rounded. Lineations are the most abundant in this sample, along with grain crushing. A few comet structures and rotation structures can also be seen throughout the sample.