Wrestling Card - Yukon Eric

The wrestler's name is Yukon Eric and the number stamped on the reverse is 40. Yukon Eric's real name is Eric Holmback and he was born in Monroe, Washington. He wrestled all over the world and often in the Golden Horseshoe. He took part in the first televised wrestling match in Canada in 1953. During his best years in the 1950s, he lived in Ridgeway, Ontario and Buffalo.

Brand Associations of Minor Hockey Tournaments: Understanding the Rep Hockey Parents' Perspective

Tournaments and other hockey-related activities have been calculated to be a significant driver of tourist dollars for many regions across Canada. The competition to attract teams to participate in tournaments, which benefit the tournament organizers and the communities in which they reside, is significant. Consequently, the purpose of the study was to assess the brand associations that representative (rep) minor hockey parents from Ontario’s Greater Golden Horseshoe Region perceive as relevant when considering ideal tournaments for their child to participate in. Brand associations have been classified as the attributes, benefits, or attitudes one uses to develop a perception of a product or service. To investigate the current study, 30 interviews were conducted using a laddering interview technique. Findings indicate that there are seven attributes and nine benefits that impact a tournament’s brand association including: competition, tournament operations, accommodations, bonding, fun, parity, and time management. The interrelationship between the identified attributes and benefits is discussed while recommendations and directions for future research are presented.

Niagara Falls Photo Album, 1906

There are 20 black and white photos within the album and one smaller photo affixed to the front cover. The photos include: the rapids in the Niagara River, the American Falls, Prospect Point, the Suspension Bridge, the Horseshoe Falls, the Maid of the Mist, the Canadian Falls, a peach orchard, a Lake Erie harbour tug in the Erie Canal, barges and the bridge at Middlesport.

Niagara Falls Photo Album, 1906

One 18 cm. x 14 cm. soft cover photograph album. There is a label within the front cover which says “Photographs taken, finished and mounted by W.G. Moss, September 1906. To E.B. Nichols." There are 20 black and white photos within the album and one smaller photo affixed to the front cover. The photos include: the rapids in the Niagara River, the American Falls, Prospect Point, the Suspension Bridge, the Horseshoe Falls, the Maid of the Mist, the Canadian Falls, a peach orchard, a Lake Erie harbour tug in the Erie Canal, barges and the bridge at Middlesport. All of the photos are captioned in ink on the pages that the photos are affixed to and pages are divided by tissue guards.